Do Your Newsletters Convert like a Message in a Bottle?
Email marketing is an effective way to stick into the minds of your customers. Whenever you want to remind them of your brand, promote new products or, say, share some big news, all you need to do is to send a newsletter. Looks like a no-brainer, right? At least, that’s how it looked to me when I just started out. But there was one pitfall. The most clickable element in my newsletters turned out to be a damned unsubscribe button.
When I was a rookie in email marketing, I knew nothing about ready-made newsletter templates. I simply wrote a few short paragraphs of copy, added an image, and sent bulk emails once a week. I am more of a down-to-earth person and never chase rainbows, but the outcomes of my campaigns knocked me down.
After sending newsletters for a month, subscribers seemed to conspire against me and started unsubscribing. Some of them, though, remained on my mailing list. But their presence was of little use since they ignored my letters. It was like banging my head against a brick wall.
I hoped that people would look forward to my newsletters just like I waited for new episodes of “The Big Bang Theory.” But a loss of subscribers and ignoring were the only rewards for all my efforts. I was so close to the moment of getting fired when a newsletter in my own mailbox suddenly turned me into the right direction.
The letter was from a resort hotel in Miami I visited last summer. They told about some new facilities and invited me to visit them again, but the text itself was not the point. What attracted me was the way the letter looked and felt. Staring at breathtaking photos of seaside views, I thought I could smell the marine air for a moment. Such a feeling made me so nostalgic about those carefree moments on vacation that I couldn’t help clicking and entering their website. And then it hit me.
So, I focused on the visual side of my newsletters. As my skills were not enough to design something myself back then, I started searching for a ready-made solution. And today I want to share the best of my findings for the most popular email marketing software, MailChimp.
Here are the features these MailChimp templates have in common. Keep in mind that every feature listed below is a must in the modern-day email marketing. If your newsletter lacks them, you’re doomed to fail. That’s for sure.
- Responsive Design. Today, people check their mailboxes wherever they are, e.g. on the road, in a cafe, at work, etc. That’s why your newsletter must be eye-friendly and readable on any device. These MailChimp email templates were designed fully responsive to adapt to any screen automatically.
- Major Email Client Support. You can’t predict what email client your subscriber will use to read your newsletter. To let you reach anyone without exceptions, these MailChimp templates support all the major email clients including Gmail, Hotmail, Thunderbird, Yahoo, Yandex, Apple Mail, and others.
- Cross-Browser Compatibility. Besides different browsers and email clients, people use different browsers. As these email marketing templates were optimized for Chrome, Mozilla, Safari, Opera, and IE, your newsletters will work equally well in all of them.
- Social Media Integration. Every template listed below comes integrated with social media elements. Not only can you drive traffic to your site, but also increase your social followers.
Now that you know the major features of these MailChimp newsletter templates, go check how each of them can helpful for different business niches.
Business Responsive MailChimp Template
The worst scenario for businessmen is that customers don’t take their companies seriously. To prevent it, your newsletter must reflect the prestige of your company. That’s what this minimal MailChimp template can help you with.
It boasts a contrast of dark and light tones spiced up with brownish accents and elegant image framing. Its large, imposing header reveals contact details and working hours. This information is duplicated one more time in the footer. The template also has a thought-out structure, which allows you to introduce your team members, tell about your business goals, boast of your achievements, and much more.
Video Lab Responsive MailChimp Template
When you’re involved in a business like videography or photography, visual content is the king. That’s why you need a visually rich newsletter to engage the audience before they even view one of your projects. Here’s the MailChimp template that can do the job.
Its layout is composed of image backgrounds that support the text visually and make it sound more powerful. Diagonal lines and visual effects give an edgy touch to the entire look. Outside-the-box thinking is what reads between the lines in this design.
Medical Responsive MailChimp Template
What’s the first thing you imagine when thinking of a massage clinic? It’s relaxation, right? That’s why a medical newsletter must be designed in the mild tone just like this clean and responsive email template. It can have a soothing effect on recipients due to a skillful mix of soft colors. Not only is such a palette easy on the eye, but also gives an ultra modern look to the overall design.
Industrial Responsive MailChimp Template
If you need a ready-made newsletter design for an industrial company, check out this one. On the one hand, the template will keep your letter somewhat austere due to its classic black and white palette. But on the other hand, yellow accents will soften the austerity. The color draws attention to the major details across the layout. They include the name of your company, headings, phone number, location on the map, etc.
Cat Responsive MailChimp Template
Is your business related to pets, sweets, children’s items, and anything else that involves cuteness in its nature? Here’s a cutie for you. This Mailchimp newsletter template has a lively design with a perfect mix of warm colors, playful fonts, and decorative elements. Large images stay in the forefront to amuse your subscribers.
Hair Salon Responsive MailChimp Template
Fashion is the sphere, where the target audience is obsessed with good looks. That’s why a win-win scenario is to charm them with an image-rich newsletter. This stylish design features a large intro area that can speak a thousand words. Designed in the dark tone, the template looks chic and polished. This is what fashionistas will appreciate for sure.
University Responsive MailChimp Template
The present-day generation is fans of video games, innovative gadgets, social networks, and everything else but education. To get them interested in your school, you’ll need a newsletter with a bright, engaging design. This thought-out Mailchimp template was designed with such a goal in mind. The information is organized in colorful grids that make it a joy to learn about your courses and career opportunities. Applicants will have a positive attitude towards learning.
Cafe and Restaurant Responsive MailChimp Template
To attract visitors to your cafe or restaurant, your newsletter must have a mouth-watering effect on them. This MailChimp template features a lot of yummy images throughout its well-structured layout. Besides your menu, you can also reveal the latest news, testimonials, contact details, and other curious details to make the most of your email campaigns.
Hotels Responsive MailChimp Template
This email marketing template will help you give a full overview of your hotel or any other lodging. You can promote different types of rooms in a single letter, list facilities with icons, display your location on the map, and much more. The strongest point of the template is its user-friendly content hierarchy decorated with trendy geometric shapes.
Private Investigator Responsive MailChimp Template
Are your email marketing campaigns meant to promote security services? Make sure you look competent and trustworthy, otherwise people won’t believe you. This MailChimp template can give you a professional look with its minimalist layout, dark tone, red accents, and polygon backgrounds.
Newsletters can turn one-time visitors to your site into returning and paying clients. While your copy is important, the way your letter looks is critical. No one will even start reading the first lines of text if there’s nothing that gives a reason for it. Try these responsive MailChimp templates to engage people with your business and see a steady growth in your subscriber base.
Are you looking for email newsletter templates for industries that are not on this list? You can go two ways. First, mention them in the comments to this post, and we’ll help you find them. Second, you can adapt any of these templates to your specific niche, as they are all fully
Nerd, tech-savvy writer and website development specialist. Likes to find free alternatives of paid software and knows how to launch a new website really without big losses of time, efforts and money. Follow him on Twitter.
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