Driving Traffic to Your Shopify Store Through SEO and Ads [Best Practices]

Today, you can create an online store with just a few clicks. For selling goods and services, there are millions of online resources. However, not all of them have a marketing plan that works to reach the most people and sell enough products. Your target audience must be clearly defined and based on demographics, psychographics, and other pertinent factors. This allows you to tailor your marketing efforts to reach the right people.

In this article, we figure out the best cases of how to drive traffic to Shopify stores with SEO and ADs practices. And if we could compare advertising to an engine for the business, then we could compare successful search engine optimization to a rechargeable battery. Because SEO can constantly bring free traffic to your site without personal costs and investments.

SEO Hygiene for Shopify - Must-Know

Maintaining good SEO hygiene enhances your website's visibility, improves search engine rankings, and provides a positive experience for your visitors. It's an ongoing process that requires regular monitoring, updates, and adjustments to stay aligned with search engine algorithms and the best methods.

Here are some key aspects of SEO hygiene for Shopify stores:

  • Keyword Research;
  • Right meta and Snippets;
  • Alt text on images;
  • Limit amount of 404 pages;
  • User Experience.

Keyword Research

If you want to bring free traffic to your resource, it is important to know not only who your target audience is, but also how people search for your product or service. This is the main purpose of keyword research.

There are many tools for such analysis. I can list the most popular and useful ones:

These services help to collect a semantic core for your products, related search queries, and keywords used by your competitors. You have to use the collected semantics in meta tags to characterize titles and descriptions, alt tags for images, and product descriptions.

Right meta and Snippets

After keyword collecting, you can proceed to create titles and descriptions for each page of the site. It is worth remembering that the length of titles should not exceed 70 characters, and the description should not exceed 160 characters. Therefore, rationally use the length of the meta tags, because the user sees just this information in the snippet displayed by the search engine. Try to interest your potential client and encourage him to take action to go to your site.

To bolster your On-Page SEO, consider leveraging an SEO agency to enhance your website loading speed, and on-page SEO structure, and help with your website performance metrics. Once optimized, you will gain traffic and increase conversions, which is the main goal of strong SEO optimization. If you need support in implementation, consider hiring Shopify experts to help you install, optimize, and improve your Shopify theme SEO metrics.

Alt text on images

This tag allows the search engine to understand the content of the image. And also thanks to it, you are able to write additional search queries in order to make maximum use of the available semantics for the corresponding page.

Limit amount of 404 pages

As you know, a 404 error occurs when a link leads to a non-existent page. Too many links to 404 errors make signals about problems with the quality of the site. They can worsen the indexing of the site, which will lead to a loss of positions. It also creates a negative user experience — an increase in the rate of rejections and a decrease in the time spent interacting with the site.

The "broken" links are the critical factor. In addition, it negatively affects the crawling budget. The search engine will spend its resources on links to pages that give a 404 response code, instead of crawling all the necessary and valuable pages for promotion.

User Experience

The overall experience a person has when interacting with a product, service, or system is referred to as the user experience (UX), particularly in the context of digital interfaces like websites, mobile applications, or software. It includes the user's perceptions, feelings, attitudes, and actions as they use a product or service and interact with it.

The goal of a positive user experience is to provide users with an interaction that is easy to understand, satisfying, and meets their needs and expectations. For reaching this the business has to pay big attention to visual design, usability, and performance of the product to enhance customer loyalty, and engagement, ultimately leading to improved conversion rates, increased user retention, and positive brand perception.

The Best Shopify SEO APP For FREE Organic Traffic

Seo Image Optimizer - Auto SEO

The name of this app should not mislead you as it is helpful for search engine optimization in general. It is all-in-one product.

You can use it for 3 things in your Shopify store:

  • Detect/redirect broken links;
  • Meta title/description optimization;
  • Image alt-text.

A particularly useful feature of this app is that you can create your own alt-text image template. This allows you to create custom descriptions for thousands of images and save a ton of time.

Crush Pics

This must-have application because Google values the speed of loading in the mobile experience. On the one hand, if your store has high-quality pictures then it improves user experience. On the other hand, if it is a massive size image it slows down loading speed as well. Potentially Google search engine could lower your organic ranking. Crush Pics helps compressed the images to a smaller size, allowing the website to download faster.

ReRank: AI, Bulk SEO Optimizer

During the revolutionary explosion of the effectiveness of artificial intelligence, it is difficult not to say about such applications as ReRank. AI-based autopilot allows you to fully automate the search engine optimization process of your online store.

Main features of ReRank:

  • Leads generation and content creation based on AI assistance + Speed optimization;
  • SEO meta tags and image optimization;
  • Google bot optimization & fixing of broken links and duplicated content + JSON LD;
  • No coding knowledge is required. Spend less time on tiresome SEO tasks. Utilize ReRank Autopilot;

Blogging as a Source to Bring Free Traffic

If you have carefully read the previous steps of search engine optimization, as well as applied the provided advice, and you do not know what else you can do to improve the traffic of your online store, then blogging is just for you. In this section, you can describe interesting life hacks or stories related to your product or service.

You will also need keyword research in specialized SEO services, with the help of which you can estimate the potential traffic for each question. You can also find ideas about topics and questions using Google tips. For example, enter the name of your product in the search term and see what users have asked for. I wrote “What men sweater”.

As a result, we have a topic for the blog. Some questions we could unite into one outline for the interesting article. When it is ready, it makes sense to put related links to subcategories of our men's sweaters as “grey men’s sweaters” or “black men’s sweaters”, etc.

Blogging allows you to demonstrate your expertise and build trust with your audience. Share valuable insights, industry trends, and expert opinions. Remember, consistency is key when it comes to blogging. Regularly publishing fresh and valuable content will keep your audience engaged and encourage them to return to your e-commerce site.

Ads for Shopify Store

Affiliate marketing

Affiliate marketing is a performance-based marketing strategy in which affiliates promote a company's goods or services and get paid for each successful sale or referral they make. Affiliates have the opportunity to earn passive income by promoting products or services they believe in, and it is a popular method that businesses use to expand their reach and drive sales.

Affiliates receive unique tracking links or affiliate links that they can use to promote the products. These links have embedded tracking codes that identify the affiliate and track their referrals or sales. 

In this way, it is best to post links to related products. For instance, if you sell fishing equipment, then it is logical to place links to your partner's products that do not compete with yours but complement them. These can be tourist tents, sleeping bags, folding chairs, or sleeping bags.

Implementing AI into the advertisement on Shopify


By automating every aspect of your advertising campaigns, you can improve the performance of your Facebook ads and Google ads with AdScale. Make use of AdScale's AI ad builder, AI optimization, AI audience targeting, and performance tracking to boost traffic and sales. AdScale enables you to automate the implementation of Facebook pixel and feed for improved ads performance on Facebook and Instagram as well as the adrolling of acquisition and retargeting campaigns on Google Search and Google Shopping/Performance Max.

Main features of AdScale:

  • AI-Builder: Better and 10 times faster, you can make amazing ads;
  • AI-Optimization: Optimize the performance of both Google Ads and Facebook Ads;
  • AI-Copy: With native chatGPT, you can create attractive Ad-copy;
  • Ads in AI-Video: Create highly effective video ads in a matter of seconds;
  • AI-Analytics: Get a deeper understanding of your business.


As we can see, with the help of simple and effective methods of SEO and advertising companies, you can attract additional traffic to your online store on Shopify. Maintaining good SEO hygiene enhances your website's visibility, improves search engine rankings, and provides a positive experience for your visitors. Also, businesses benefit from the development of customer loyalty, lead generation, and brand awareness that come from using well-executed ad strategies. It's an ongoing process that requires regular monitoring, updates, and adjustments to stay aligned with search engine algorithms and best practices.

FAQ Driving Traffic to Your Shopify Store Through SEO and Ads [Best Practices] + AI

How to drive traffic to Shopify store for free?

It is very easy to increase website traffic for free if you follow simple SEO recommendations. Collect user searches, use them in meta tags and texts, remove junk pages and broken links, and create high-quality and engaging content. Also, you can use affiliate marketing for free to attract additional income.

What is the best free SEO app for Shopify?

There are plenty of free SEO tools in Shopify store. In this article, we observed some of them, such as SEO Image Optimizer, Sitemap & Noindex Manager, CrushPics, and ReRank.

How does the Shopify affiliate program work?

The affiliate program is based on paying commissions for the click on an affiliate link. Some affiliate programs can pay for leads from your site or for sale.

How can AI app help for Shopify store?

Applications based on AI could help you save time on routine tasks. You can automate a lot of business processes using artificial intelligence. You can generate SEO text, SEO descriptions for product cards, or even unique images with different AI content creators.

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