Fashion Illustration: What Is It and How Can You Use It in Web Design?

  1. Fashion illustration as it is
  2. Famous illustrators to follow on Instagram
  3. Fashion illustration books
  4. Fashion Illustration Sketches
  5. How to use fashion illustration in web design
  6. Final words

Fashion illustration. Fashion indeed is one of the most important aspects of our lives and a lot of people are simply fascinated by this truly magnificent phenomenon. Moreover, fashion is so rooted in our culture that simple fashion illustrations become design elements. So what is fashion sketching and how do you use it in design?

fashion illustration

Let us figure it out together.

Fashion illustration Images

Fashion Glamour Illustration PNG watercolor set Illustration

Fashion Glamour Illustration PNG watercolor set Illustration

These are new, eye-catching and trendy watercolor fashion illustrations that impress with their design. This set includes 41png and 58 jpg fashion illustrations. All the elements, including patterns, backgrounds, frames and borders, are well drawn. That is, for $35 you get more than 100 illustrations that have a remarkable quality. Among these watercolor illustrations you will find multi-colored shoes, handbags, perfume, scarves, nail polishes, sunglasses, various elements of jewelry. All these illustrations may become an excellent component of any fashion project.

Fashion Accessories PNG Watercolor Set Illustration

Fashion Accessories PNG Watercolor Set Illustration

It's a beautiful set of illustrations that includes high quality images and hand-drawn watercolor elements. This set of watercolor illustrations includes 23 files in different formats. These are 6 PNG elements and 17 JPG textures.  All elements with a transparent background, which means that you can easily create your own backgrounds, resize images, change their color, and so on. Textures and patterns are available in sizes 3500 x 3500p. 

These watercolor fashion illustrations can become elements of logos, banners, screensavers, fashion collection prints, background for designer presentations, icons of highlight stories in Instagram and much more.

50 Ribbons, Rosettes and Flourish Illustration

50 Ribbons, Rosettes and Flourish Illustration

Are you still looking for the perfect set of fashion illustrations and vector images? Then it's the perfect set for you! At first glance, all the elements look very simple, but they can easily complement any of your design projects, add a touch of flavor, and make you stand out from the crowd. 

This set includes various vector images and watercolor elements. Among them are bows,  ribbons, rosettes, different variants of funny banners, flags and much more.

 PNG - these are the original scans drawn by hand, and files EPS and AI - slightly smoothed version for accurate scaling. These fashion illustrations can be a great addition to any project and surprise your audience / customers / users.

92 Sewing, Stitching and Fashion Illustration

92 Sewing, Stitching and Fashion Illustration

This new, fresh, and incredibly huge set includes 92 fashion illustrations in different formats and sizes. Each image is included as EPS, AI and PNG files. The quality of the hand-drawn set elements is very surprising. In addition to a huge number of design elements as a bonus you get a stylish and extraordinary alphabet. This fine and bright set includes the following illustrations: sewing machines, dummies, needles, threads, fabrics, tape measure, pins, ribbons, pieces of fabric, scissors, and etc. With this set you can create really bright, eye-catching, and unique banners, logos, business cards, and backgrounds.

31 Make up and Cosmetics Watercolor Kit Illustration

31 Make up and Cosmetics Watercolor Kit Illustration

This is one of the most popular sets of watercolor fashion illustrations. It is a set of 31 different, unique and well-drawn watercolor illustrations. Make-up and Cosmetics Watercolor Kit Illustration includes illustrations of lipsticks, mirrors, mascara, eyebrow shadows, perfumes, creams, makeup brushes, and many others. All these fashion illustrations are available in EPS, AI and PNG file formats. Also all watercolor elements you get with a transparent background. So you can easily edit, and change all the available elements of the set.

82 Fashion and Clothing Illustration

82 Fashion and Clothing Illustration

Price: $26

This is a decent fashion graphics bundle, which comes with over 80 unique elements that will make your website’s design truly unique and eye-catching.

44 Watercolor Heels, Sneakers and Shoe Illustration

44 Watercolor Heels, Sneakers and Shoe Illustration

Price: $26

This watercolor fashion illustration bundle has the ultimate superpower to make your fashion website super fancy and cool.

32 Handbags and Purses Illustration

32 Handbags and Purses Illustration

Price: $26

Here’s another great watercolor bundle for your website. The set is equipped with more than 30 graphic elements for all occasions, so you will definitely find something dope for your site.

28 Winter Knitted Illustration

28 Winter Knitted Illustration

Price: $26

28 Winter Knitted Illustration will perfectly work for your personal blog or fashion website, so do not hesitate and make your site fancy and warm with illustrations that come in this bundle.

70 Cosmetics and Make Up Illustration

70 Cosmetics and Make Up Illustration

Last, but surely not least, 70 Cosmetics and Make Up Illustration. This very fashion illustration bundle will equip you with 70 cool elements that will no doubt make your site sophisticated and just outstanding.

Fashion Illustration as It Is

Fashion illustration or fashion sketching, according to Wikipedia, is “the art of communicating fashion ideas in a visual form.” Well, basically it is drawing or painting fashion (clothing) designs before making an actual item of clothing. This technique is used by many designers in order to brainstorm ideas or preview the design before actually making the clothes.

In fact, fashion sketching has a pretty long history. This kind of art appeared more than 500 years ago. There were no chain clothing stores and people had to sew pretty much everything they wore. So in order to give people a better understanding of what their clothing would look like, tailors provided them with fashion sketches. Certainly, fashion illustrations were not only useful but pretty fancy as well and that is why many people still consider them art.

Also, such illustrations were actually the first fashion campaigns, since they literally promoted new trends and particular items of clothing. In fact, Vogue magazine used such sketches to demonstrate the latest fashion trends up until the 1930s when they finally replaced the illustrations with actual photographs. If you Google some old issues of the magazine, instead of top models you will see fancy fashion illustrations on the covers.

Today, this beautiful art might not be on the fashion magazine covers, yet it still prospers and will fascinate many people all around the globe.

Vector Illustrations for Awesome Printables

Famous Illustrators to Follow on Instagram

We have already said that fashion illustration is the art that is still alive, but who are the artists who work in this genre? Well, here are some famous fashion illustrators to follow on Instagram according to Vogue.

  1. Rosie McGuinness, @rosiemcguinness
    Rosie McGuinness

    A British illustrator who has a perfect sense of color balance.

  2. Cecilia Carlstedt, @cecilia_carlstedt
    Cecilia Carlstedt

    A marvelous watercolor illustrator who has some unconventional illustrations.

  3. Blair Breitenstein, @blairz
    Blair Breitenstein

    Another famous watercolor illustrator famous for her collaborations with Prada and MAC cosmetics.

  4. Richard Haines, @richard_haine
    Richard Haines

    Haines is known for his monochromatic style as well as his works for Dries van Noten, Barneys, and Prada.

  5. Tanya Ling, @idea_drawings
    Tanya Ling

    Tanya Ling is one of the most experienced illustrators in this list who collaborated with Vogue magazine, Telegraph, Frank, Harper’s Bazaar in the US, and finally with Christian Lacroix.

  6. Gill Button, @buttonfruit
    Gill Button

    Last, but not least, Gill Button whose beautiful watercolor sketches fascinate more than 80k followers on Instagram.

As you can see, there are quite a lot of great illustration artists to follow on Instagram, so why don’t you check out their profiles?

Fashion Illustration Books

Fashion sketching is a fabulous art form, so it’s no wonder that you might be interested in finding out more about this art. I did a little research and came up with some fashion illustration books that you might find useful.

  • Fashion Sketchbook by Bina Abling
  • 9 Heads: A Guide to Drawing Fashion by Nancy Riegelman
  • Colors for Modern Fashion with 9 Heads: A Guide to Drawing Fashion by Nancy Riegelman
  • Illustrating Fashion: Concept to Creation by Steven Stipelman
  • Marker Rendering for Fashion, Accessories, and Home Fashion by Bina Abling
  • Illustration Now! Fashion by Julius Wiedemann
  • Fashion Rendering with Color by Bina Abling
  • Fashion Illustration for Designers by Kathryn Hagen
  • Integrating Draping, Drafting and Drawing by Bina Abling

All these books focus on the art of fashion sketching as it is, as well as on the popular techniques and latest trends in this field. So if you are interested in improving your knowledge about fashion illustrating, then you should read some of these books.

Fashion Illustration Sketches

Since we already know pretty much everything about fashion illustrations, let us appreciate this beautiful art and check out some of its best examples.

  1. Vogue magazine cover, December 1920
    Vogue magazine cover December 1920
  2. Vogue magazine cover, May 1919
    Vogue magazine cover May 1919
  3. Megan Hess’ fashion illustration
    Megan Hess’ fashion illustration
  4. Jessica Durrant’s fashion illustration
    Jessica Durrant’s fashion illustration
  5. George Barbier fashion plate titled La Belle Dame sans Merci, 1921
     George Barbier fashion plate
  6. Florrie Westwood, fashion design, London, 1919
    Florrie Westwood, fashion design
  7. Norman Hartnell (1901-79), fashion design, London, 1930s
    Norman Hartnell, fashion design
  8. Fashion design by Marjorie Field, London, 1940s
    Fashion design by Marjorie Field
  9. Fashion design, by Ursula Sternberg-Hertz, London, 1947
    Fashion design, by Ursula Sternberg-Hertz
  10. Victor Stiebel (1907-76), fashion design, London, 1934-5
    Victor Stiebel, fashion design

As you can see, fashion sketches were rather popular in the 20th century, yet this art is still popular among the people who are fond of fashion. In fact, from fashion design, this sophisticated art has spread to some other design fields such as interior design and certainly web design. So how exactly is fashion sketching being used in web design? Let us figure it out.


How to Use Fashion Illustration in Web Design

Nowadays, fashion illustrations are widely used in web design for various reasons, but mostly because these sketches look stunning, which makes a website’s interface simply gorgeous and, as a result, it draws users’ attention to your site. Such elements indeed can add some additional glow to various types of websites, but they work the best for online clothing stores, personal blogs, as well as media websites. So how exactly do you use fashion illustrations in web design? Here are some popular ways to do it.


Certainly, you can use some fashion illustration vectors in the background design of your site. Such a background will no doubt work perfectly for fashion blogs, online clothing and makeup stores, as well as personal websites. So if you are currently working on such a project, you might want to consider using some fashion design sketches.


A banner is another thing where you can totally use some fashion sketches. Again, such elements on the banner will suit various fashion blogs or online shops and make them fancy and sophisticated.


If you are working on a logo for a clothing or makeup store, then you can definitely use some fashion sketches or their elements. Just make sure you do not overload your logo and keep it looking simple, yet classy. Besides, you can find some dope fashion sketches for your current projects at the TemplateMonster marketplace, so let’s check out some of them together.

These are pretty much all the ways you can use fashion illustrations in web design that I can think of so far. Yet if you came up with some other great ideas of using such elements in web design, please feel free to share them in the comment section below.

Final Word

Fashion illustrations have been around for more than 500 years and they are still popular today. Even though some people might say that fashion illustrations are just clothing sketches that have no artistic value, these images are literally masterpieces. Yes, fashion sketching is an art. Moreover, it is an extremely beautiful art that has millions of admirers. So it is not a surprise that this art has influenced web design.

As a matter of fact, fashion sketches are widely used in web design since they work perfectly for makeup or clothing online shops, personal websites, and fashion blogs. So using elements of fashion illustrations in such projects is no doubt always a good idea.

Do you like fashion illustrations in web design and do you use them in your projects? Let us know in the comment section below!

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Rita Asta

Rita Asta is a freelance writer who is fond of popular culture, blogging, modern technologies, e-commerce, web design, social media, video games development, and Sci-Fi. Social Media Accounts: LinkedIn, Facebook.

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