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Website Footers as User Experience Solution

There is a common web design myth that people don't scroll. This myth originates from the mid 1990s when people actually didn't like to scroll but now we've entered an epoch where scrolling is an important part of user experience at any website. Imagine the situation when the user enters your website, starts scrolling and he/she reaches the bottom of the page. Then what? A. A person gets bored and leaves the page (not an option for you, right?). B. Stumbles upon an interesting link or a catchy graphic solution in the footer and takes a decision to explore more. Footer is your last hope to convince a user to stay on your website and browse further trough it.

Of course it is a difficult task to compound all that boring information about copyright and other stuff with usable elements that call your visitors to take proper actions. The main problem is to choose the right methods to keep the client's attention. There are few ways to make your footer more usable and attractive, they're listed below. And while talking about those footer design approaches, it is reasonable to recall another popular web design myth - “the small details are not that much important for a successful website”. We assume that there is no reason to underestimate the role of small design elements because these will help you with the footer enhancement for sure. For example, excellent typography, original graphics or even smart text will become the reasons to stay longer.

The main idea behind an awesome footer is to combine the usability with styling ideas and design trends. Also you should remember that your footer must provide maximum useful information and various options for the user. We decided to put up together what we think are the most recent techniques and methods in usability on one hand, and are inspirational examples that perfectly demonstrate style on the other hand. So here go our thoughts on the way you should build effective and attractive footer, please feel free to share your opinions and thoughts in the comments sections to this post.

Tips and tricks for creating a fascinating footer

  • make it a powerful navigation tool which will improve your website's usability;
  • add a contact information or even a contact form to make it more informative;
  • don't forget to add the social media section - it is a nice way to receive a feedback and engage your visitors;
  • fill it with interesting and original content and don't forget about the updates;
  • you may want to put a creative advertisement there to entertain the visitors;
  • recap the main highlights of your website by placing them to the footer;
  • use footer as an alternative to a sidebar;
  • big-size footer with vivid boundaries will grab your clients' attention ten times faster than the small piece of text drowned on the bottom of your website page;
  • use contrast to stand out against a background of other UI elements;
  • creative illustrations in the footer may be another trump to convince your visitors to stay;
  • use "back to top" button as a small navigation tip for the visitors;

Also we would like to provide you with some inspirational examples that perfectly demonstrate some of major approaches in creating successful footers. As we've mentioned before, your the main objective is to combine the original design with usability. We want to remind you that creative approach has no boundaries but you should never forget to stay cool and think twice on every design step you take.

Footers as Site Map


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support independent journalism

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Footer as a Contact Form

Rose Fu

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Social Media Footer


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Styling Footers


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Grzegorz Kozak

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Edward Korcheg

Edward is a professional technical writer who is also passionate about making stunning designs in Photoshop. You can find many useful tutorials in his collection of articles at MonsterMost.

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13 responses to “Website Footers as User Experience Solution”

  1. Joanne Nestor says:

    Extremely interesting collection of website footers! Thank you sooo much!

  2. e-projects says:

    great collection!

  3. jyoti thakur says:

    Awesome collection of footer example I like it. Thank you for sharing.

  4. Graham Apolony says:

    Great idea to use that wasted space to enhance your searchability and the customer experience at the same time. It’s been very boring so far. This is something that will have to be included in our new template monster site.

  5. Sugumar says:

    Very interesting and useful, Thanks for sharing

  6. Jose says:

    intersesting – – – all my footers are boring copyright stuff .. . . hmmmm

  7. Chullos says:

    This article is a very useful guide. Thank you.

  8. Jake Burdess says:

    Some great points, and well made with the examples you offer, however I feel you (and most of the other Template Monster blog writers) need to undertake a serious effort in the English grammar field – it looks from outside like you’re all really Indian outsourcers!

  9. Paul J. Scott - GoingClear Interactive Media says:

    Great post Edward! I see a lot of web design & development companies out there who pay little attention to the Footer area. In my humble opinion, the footer area opens up a whole new world and strategic information can be placed there to wrap up a company profile or whatever other useful and navigational information is needed. We feel the same way here at GoingClear Interactive Media.

    Again, great to see a post all about footers!

    Paul J. Scott

  10. κατασκευη ιστοσελιδων says:

    Really great information that can be used to almost every site.

  11. Meredith says:

    This is good stuff – I like that you have pointed out the benefits and options, plus included some actual footer screen shots. I have noticed this trend on many sites and I find it very useful as a visitor and for a desginer a great place to add more content.

  12. Attila Fabian says:

    Great compilation. I agree with your statements.

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