There’s an old adage that fits here: “Nothing worthwhile is ever easy.” Creating and promoting effective infographics takes time and money. There is no shortcut: you need to think about the piece before creating it, plan it out in advance, and develop a strategy for sharing it with the world. This is far from a set-and-forget project. Prepare to spend time on this.
As previously mentioned, the results are worth it. In an era where Facebook, Twitter, and other social media platforms place an emphasis on visual over word-based content, infographics are easy to understand and easy to share.
You’ll get more mileage out of just one highly researched, well-designed infographic than you will with a dozen poorly planned, poorly executed ones. These days, low-quality infographics are a dime-a-dozen across the web. This means that the people managing content on domains with high quality scores can be discerning. If your infographic looks cheap, includes flimsy data or information, or is just flat-out boring, you’re turning your own efforts to get placements into an uphill battle from the very start. It’s better to invest your time and resources into one stunning infographic that features great visual storytelling, effective and well-researched data points, and a clear message.
Not only is a better infographic more likely to be picked up by high quality score domains, but it’s also more likely to be shared by the users visiting those sites. That means more reach, more impact, and—best of all—more backlinks for your own site. With the many Google algorithm updates happening lately, you would want to make sure your website’s backlinks are only of high quality.
Now that you have a topic, research the answers to the questions posed by the infographic. Make sure you cite your sources in your infographic later. Even if you’re not the person who will be finalizing the design, draw your infographic out on a sheet of paper or on a whiteboard and decide what goes where to construct the aforementioned story. Determine which stats or interesting facets you want to pull out of the narrative and represent as visual elements. Finally, run your storyboard past someone on your team with fresh eyes. Their critical feedback will help you further refine the piece prior to it being designed.
You’ll next need to get social. Fittingly, that means posting about your infographic to your social media accounts. Consider breaking up independent parts of the infographic into separated parts that social media users can quickly digest before following the link back to your site to see the entire infographic. You may also want to reach out to specific groups on Facebook and Twitter to see if they have an interest in sharing your infographic on their channels.
Of course, your outreach should extend beyond just social media. Reach out to specific websites, domain owners, and individuals on social media and through email. Send them the link to your infographic and see if they’d be interested in featuring it on their website with a link back to your own site. Remember: you’ll make your life so much easier when it comes to outreach if you put the time and money into making your infographic the best that it can be.
Unless you’re lucky, you’re probably not going to create a winning infographic on your first go. That’s okay: focus on getting feedback from the people you’re reaching out to and incorporating that feedback into your next infographic. As you further refine the process of creating a great topic and building an effective story in your infographic, you’ll get better and better results from your outreach.
Deep linking (invoke URL) - is any link which takes you to a particular content or experience on the website (and not a homepage). It is widely used in mobile apps. It goes “deep into the app”, taking you to a specific content.
What is the difference between deep links and hyperlinks?
Hyperlinks take visitors to a home page, while a deep link takes them “deeper” - into a particular content or experience.
Example of a deep linking:
A usual hyperlink which takes you to the home page of a web design company.
A deep link which takes to a real estate WordPress themes at the same web design company (particular content).
How is Deep Linking Useful to You?
Types of Deep Links
Basic deep links help if a mobile user clicks on a deep link but doesn’t have the app installed. It directs him or her to the app first, and then gets to a generic web page and not the piece of content which was initially intended.
Deferred deep links send a user to a specific content web page after the app install. So, a user doesn’t get to a home page, but he or she is directed right to the web page that he or she intended to land on within an app.
Contextual deep links not only have the above-mentioned functions but also gather personal information about the users - where they have come from, who they are, what promotion code they can use to their order etc.
Hypertext link, link building, web page.
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