Whether you are new to link building or you are a master of building links already, you’ll find something valuable in this guide. There is no secret that link building is a part of search engine optimization or SEO.
Link building is the last step in your SEO campaign, because if you’re building links it means all other stuff, like content marketing, sales are already set up on your site.
This guide is all you need to get started with links building in a few hours. Here you’ll find out what is link building, why it is so important, what types of links exist, how to build links and a couple of advanced tips. So, don’t waste your time, scroll down and enjoy reading the guide.
Link building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
In the simple words, link building is the process of creating a link from one website to another website. These links are the way for users to navigate pages of the web. Search engines crawl the internet, they crawl separate pages and links.
Let’s get a closer look at the anatomy of a link.
There are two primary ways search engines use links: to discover new pages and to define how well a page should be ranking in their search results.
Links are among Google’s top 3 ranking factors which means that they are the foundation of search engines algorithms. Google uses PageRank to figure out the quality of a page and number of links is one of its factors. So, the more links refer to your website, the better ranking it will have.
Also, links matter because they can send traffic from one website to another.
There is an attribute that sometimes could be applied to links called ‘nofollow’ attribute.As a user, you will not notice any difference, because this attribute is hidden. However, the code of a link will show ‘nofollow’ attribute.
This attribute says Google not to trust the link and don’t consider it. Which means it won’t help the target URL rank better.
The ‘nofollow’ attribute could be used in certain cases, for example, when a website is not confident in the links that are added there. Also, Google may ban the website with way too many links to other websites considering it spammy. So, sometimes adding ‘nofollow’ attribute is the best way to save your reputation in Google’s eyes.
Here are a few examples of using ‘nofollow’ attribute:
Another use of a ‘nofollow’ attribute is for advertisers who pay for placing the links. The idea here is that a person should not receive help from buying advertising with a link to another website in it.
Before we learn link building strategies, you need to know how to differentiate a high-quality link from a bad one. The authority of website linking to your site means a lot. The better PageRank website referring to you has, the bigger impact it would have on your site.
It means that the link from a popular site such as Vogue will have a much more significant impact on your ranking than a link from a local blogger. It’s harder to get links from popular sites, but it’s worth trying.
Domain Rating (DR) is one of the factors to pay attention to when you want to check the authority of a site. You can check any link using Open Site Explorer by MOZ:
Not only relevancy of a site impacts the quality of links, but also link position on the page.
If your link is placed inside the blog post as a piece of content. It will affect your ranking much more than a link added to a footer.
Among the types of links, there is an editorial link. It means someone added your link to their site because it’s useful and high-quality. If you created a profile on some random website and added your link there, most probably, it will have no impact. So, editorial placed link has much more meaning for your ranking in Google
The anchor text or clickable text of the link is also one of the factors defining the quality of a link. The anchor text is a ranking signal.
For instance, anchor text says ‘fitness recipes’ and Google thinks that the link placed under this text should be about fitness recipes. But, building a lot of links with the same anchor text is considered as spammy behavior.
The text around your anchor text and link also matter. Link co-citations are considered as ‘baby anchor text’. The text around your links tells Google what your page is about.
So, as you see the authority of the site where you place your link, the position of the link on a page, anchor text, link co-citations, and editorial nature of the link influence the quality of your link building.
You have probably heard that content is the best way to place high-quality backlinks. However, not all types of content will work well for your link building campaign. Four types of content tend to generate the most links, (I mean editorial links). Let’s get a closer look at each of these four content types.
Link building campaign is the process of trying to increase the number of backlinks to your site. If you want to build white-hat links, you need to learn using email outreach.
But how to send emails to popular bloggers and not get to a spam folder? How to make them read your email?
In this paragraph, you’ll find some useful link building tips and tricks which we have been using for years.
Let’s say you have a food blog and you need to find some similar niche blogs for your outreach campaign. The very first thing you would do is searching for food blogs on Google. Of course, this method will give you satisfactory results, but you need to go through tons and tons of blogs to find what you need.
To speed up your process you can use Google operators. For example, to narrow down your search results you can use quotation marks.
When you search for ‘fitness recipes’ Google shows you results where these two words are mentioned, but not always together.
Using quotation marks like this will give you search results with exact keyphrase ‘fitness recipes’.
You can dive deeper into any domain using “site:” operator. It’s simple to use. Just add necessary domain name right after the colon. Every search result after this operator will be chosen from a particular domain.
As I previously mentioned, visual content has the best chance to get backlinks. You can get way more links from your infographics with a simple trick.
People tend to embed your infographics into their site, but don't link back to the primary source. This is an entirely typical practice.
Get a copy of the filename where your infographic is posted; I mean to press on the infographic with right mouse button and press “Copy Image URL”.
Go to Google Images and insert a link you just copied. Click okay, and you’ll get search results.
After that, you need to go through all these results and make sure all these sites link back to your website.
That’s all for now!
We hope you enjoyed reading this link building guide. SEO and link building industry is changing all the time, and it’s quite challenging to stay up-to-date. The principles and tips described above are the basics.
P.S. Just to make sure you get SEO Website Templates in right place.
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