Recent release of the new software for the mobile commerce hasn’t caused huge media wave but we believe this event should not be underestimated. Magento has a great experience in playing these tricky ecommerce games so the new Magento Mobile will now be treated as one of the leaders among all mobile ecommerce platforms. Actually the release of Magento Mobile responds one of the main web trends - web goes mobile and it is logical that more and more companies are looking for opportunities to conquer this market with their products. The problem is that they had very few options for bringing their store to mobile web. Will this change now?
Mobile market is attractive for entrepreneurs because it is young and the most important thing about it is that the demand is much higher than the proposition - this obviously means that you can gain huge profits. If we mention mobile revenues and mobile web opportunities it is also quite reasonable to say that eBay - one of the world’s largest ecommerce projects - has obtained $500M in 2009 from mobile ecommerce (even though eBay’s mobile application is just an adopted version of their web store it’s still better for mobile users than the ordinary version).
Today there are no strong Mobile ecommerce applications available out there and this current situation shows that mobile ecommerce market has faced the interesting situation when the audience is ready for online shopping via mobile devices but there’s no reaction from store owners that in turn don’t have decent means for bringing their online stores online. The problem is that most of mobile browsers are rather slow and can’t provide customers with the browsing experience that we are used to while shopping. So it is time to look at applications that can fix this situation without any complications.
Here are some interesting features of Magento Mobile:
Of course we must mention the disadvantages as well -
So Magento made its move and it looks like Magento Mobile has pretty good chances to conquer this niche if it will keep moving fast. The thing is that now Magento Mobile is only good because it’s first and it’s known - there’s nothing else that we see will make it the leader.
And there are several other factors that might influence the current situation. What about the companies that produce eCommerce software? Once again, this particular one is a paid software which definitely plays against popularization of Magento Mobile. What if OsCommerce will create similar product that will be free - in this case we are sure many store owners will stick to what’s free. Or maybe further improvement of mobile web browsers technical performance will kill applications of this kind and no one will ever need mobile stores as we know them now? Of course we’re not denying that this new software now has its own audience and there’s a demand for it. But will Magento Mobile really become an ultimate m-Commerce solution? Will you as a store owner use it for launching your mobile store application? Or are there better variants than this? Let us know in the comments, we’re always happy to discuss.
Besides, we have recently published an article exploring the most conspicuous mobile web design trends for 2011. You might be interested to have a look at them and find some graphic approaches to consider for your custom mobile designs.
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