Learn How to Make More Money with Facebook Live For Business

Mirror, mirror on the wall, VIDEOS-VIDEOS everywhere? Is it?

….and you log in to Facebook – what do the Facebook feeds have for you? I assure you will just find the brands live videos loading on Facebook?

Wow! What’s the concept behind the live video?

Over the many things that we experienced with the evolution of Facebook over time, Facebook Live is a very special one. With streaming live video the brands can communicate their audience in a whole new way allowing the more innovative way to engage and interact.

Star in your eyes? I know Facebook has served the cake with too many cherries.

So your Facebook feed just shows more and more brands going Live on Facebook?

What’s the reason behind seeing video after video on the feed? Why brands and business websites are going LIVE?

The businesses are wise and have known the secret of Facebook organic reach. Yes! The brands have pricked the secret balloon of getting more reach and breaking the old Facebook algorithms. What is it? Is the excitement real high? Well, the secret is Facebook is giving more attention to LIVE videos than any other post. No matter it is a pre-recorded video or just a word status or a post with pictures, THE LIVE VIDEO has captured all the attention.

So are you still knocking your gray cells about the following things –?

• Why is Facebook not showing your business page posts?
• Belligerent about how new algorithms are hurting the Facebook business pages?
• What could be the another new strategy to play with Facebook algorithms just to achieve the reach target?

The wise answer to your question is GOING LIVE.

Facebook is asking you, entrepreneurs, to go live in order to grow your business page and you certainly have to do what Facebook demands.

However, the basics about Facebook Live are still not clear? So, you are wondering how it works and what aspects it has brought for you? What topics can you cover with Facebook live video?

Let’s explore the answers to these questions!

How Facebook Live Video Streaming really works?

Let us clear out the basics for those who still do not know how this new Facebook feature really works. The biggest advantage of Facebook Live is that it allows broadcasting in real time to the respective audience. You can just honestly give an exposure about your business or brand without any reservation. Just with a simple click, you allow your audience to get the real time look and feel of your production line, your stores or simply the products in use. You do not need to make your brain about how it looks since you offer it crisp and fresh in real time.

Amazing, isn’t it?

So now coming to another rolling question, what are the optimal business aspects we can cover with the Facebook live feature?

Promote Or Make News Of An Event

Remember a few things to make this live streaming effective for your business. When you are going to announce an event through live video, always provide a simple and quick to share URL instead of the complex one. This will help you share the video better. To create such effective URL you can always use tools like Bitly.

Broadcast Live Events

Facebook Live is a godsend tool for all of us who wished to share our favorite moments at events with our Facebook friends in real time. Yes, whether you are attending a conference or a concert, offering a piece of the real time happening inside the auditorium to your fans is extremely easy now thanks to Facebook Live. For businesses broadcasting their event live has a great output in instant sales conversion and revenue.

Interviewing Candidates

What about interviewing your employees remotely through an online tool? Yes, thanks to Facebook Live any small business can afford such high tech interviews. Businesses who frequently need live interaction with their associates and distributors can utilize this tool effectively.

Teaser For New Products

Until now you have used teasers for your still to be launched products to sensitize audience and spread the news. But now, the same can be done more effectively through live streaming on Facebook. For instance, upon receiving a new product shipped from your manufacturing unit, you can just offer your customers a glimpse of the new product through Facebook Live.

The most crucial marketing need to do is –

Reaching Out To Facebook Group Members

For a business having a strong social presence, reaching out to the audience is one of the most important needs. If as a business you have a strong and growing group on Facebook you can just reach out to them with live streaming video and simultaneously can broadcast it on your page. The broadcast may be about updates of your products or any news about the promotional offer or free buys.

The only thing that you need to remember is that anyone in a group can share live video and you never know whether it can prove detrimental to the value of your brand. So, it is advisable to exercise strong control for approving each and every member video after scrutiny. It may take out the so called juice out of Live streaming at times, but it just can offer your brand a solid shield against the risks.

I hope the basics of Facebook Live help you out.

However, are you still wondering what does LIVE video can do for you and your business?

Well, the first thing that approaches my mind was with live video you can cut back on the Facebook ad spends. Star in your eyes, again? I know it is amazing!

When asked to a person regularly interacting with people through Live videos said “I have cut the daily ad spend and have grown the page by almost 90k new followers”

Live videos can make money off of going live. What? Yes, after the launch of new Advertorials in April now brands can advertise during breaks within a live video. You can make ad revenue off of Facebook Live and help several brands to reach the audience through your LIVE stream. Time to catch the big brands who seek to work with you because of your brilliant ability to go LIVE.

Yes, live video is a whole new channel with limitless possibilities. From answering FAQ to your audience to live broadcasting events to using promotional teasers, there are too many ways Facebook Live can help a business get more business and make more money.

So it’s proved that live video is the key to the business success, but despairing about how to avail the insane engagement on LIVE VIDEOS?

The first thing you need to do is come over the fear of going live. Follow the following points to overcome the shyness and introverted-ness.  

• Eliminate Fear Of Rejection
• Prepare Notes
• Practice And Prepare Extensively
• Watch Yourself In The Mirror
• Record Yourself And Learn Your Voice
• Keep PowerPoint Slides in front of you
• Pick A Subject That You Really Care About
• Don’t Overthink Audience Reactions
• Have Pride In Your Work & Recognize Your Success

I hope you have eliminated the fear of going live. Now you need to take a note of things you need to do on your page to grow the audience and how those things will help you to stand out in the crowd. Analyze the Facebook analytics and decide the best time to go LIVE and make sure when you should not. Think about the best topics you can go live with. All the best!

Despite knowing the benefits, I know most the individuals don’t want to go LIVE. I acknowledge it. But sir/madam every year you don’t want to pay the tax but still, you do your deeds, right? At times you have to do the things in compulsion if you are serious about building the business on social networks. In case you are adamant about being front of the camera, well you can still cover the information with pictures and just recording the audio.

So in order to gain the followers organically, you need to take your business on a tour with the live audience.