How to Reap Revenue from Your Facebook Ads

In the world of social media, Facebook is the biggest and most popularly used platform. It has over 1.317 billion monthly active users and a majority of these log in several times per day, spending a lot of time on the network. This makes Facebook one of the best marketing tools for any business that wants to take the online route to market its products and services.

If you are thinking about leveraging Facebook for promoting your products and services, remember, everybody else will have the same idea. Be prepared to face some stiff competition. This means, simply creating a Facebook business page, sharing content and engaging with followers will not deliver the returns you are looking for.

To reach out to new followers before your competitors make an impression on them, a business needs to subscribe to Facebook Ads. Facebook Ads are a highly effective marketing tactic for businesses looking to boost sales. As per a report, 70% of companies are experiencing a 300% or more return on their Adspend.

Facebook Advertisements offer a great marketing opportunity, but they are by no means a sure shot recipe for success. To enhance the chances of success, it is extremely important that you develop and implement the perfect Facebook Ad strategy.

Here are a few steps that will help you come up with an effective strategy:

Set a Clear Objective for Your Ad

The key to any successful marketing campaign is setting clear objectives, and Facebook Ads are no different. It’s important to invest a little time and come up with clear and relevant objectives before you dive in. Answering the following questions will help you set the right strategy for your Facebook Ad:

What business outcome/s would you like your Facebook Ads to produce?

There are a variety of objectives from which you can choose: do you want more website visits or more fan engagement? Are you looking for more Facebook likes or want more people to opt-in to your mailing list? Do you want them to buy something or sign up for a webinar?

facebook ad manager

Each of these metrics has its own value. Depending on what you are trying to achieve, select the right objective.

Setting a clear objective will help you form the right strategies for an effective Facebook Ad campaign.

Leverage Targeting

One of the most valuable aspects of Facebook Ads is the rich targeting options available; options include location, age, gender, relationship status, education, workplace and more. You can maximize ROI by creating Ads for specific audiences. Don’t waste your advertising dollars on a demographic who will not be interested in your product or offering.

Molding Ad content to target a specific demographic will help you reach large groups of people who are more likely to convert. For instance, if you are a local fashion store in Miami, target your Ads at women residing in Miami and falling in the age group of 18-55.

When you create an Ad using the Ad create tool, use ‘interest targeting’ to reach people who already like or have a connection to other things on Facebook that are similar to what you are offering.People are more likely to respond to a message that is tailored to their needs and interests. So, create sets of Ads to connect with different target audiences.

Craft Content that Empowers Readers to Take Action

Just like a tweet, Facebook Ad too has character limitations. Facebook Ad must include a headline and text, where a headline is limited to 25 characters and body text is limited to 90 characters. With such limited amount of space, it is important that you use it optimally by clearly stating the benefits for users who click on it. It is content that makes or breaks an Ad, so create it wisely.

sponsored post fbKeep your message relevant and ensure it addresses the needs of the audience you are targeting. You can showcase the products, services or offers that make your business unique or competitive.A text-onlyAdis not very effective. So, use an eye-catching image that grabs user attention. The photos you choose are incredibly important for your Ads. Include a call to action in the body text of your Facebook paid Ad to encourage Facebook users to take desired action. Using calls to action like purchase, call today, order, browse, sign up, or get a quote make it very clear what customers need to do next.

The more appealing your Ad is, the more successful your campaign will be.

Linking to an Excellent Persuasive Page

[related_posts] Linking your Ad to a convincing landing page on your website or excellent Facebook business page is one of the most important steps in the entire Ad creation process. If you are paying for people to click on your Ad, you need to be sure that yourAd takes people to an extremely conversion-friendly page.

Ensure your landing page or Facebook brand page is aligned with the content of the Ad. It’s important to design a landing page that persuades the Ad traffic to take the desired action and convert. The action could be anything: signing-upfor a newsletter, watchinga video, buying your product or subscribing for a service.

Successful Facebook Ads are those that result not only in clicks, but also in email addresses. The best practice is to ensure that your landing page offers an option to capture visitors’ email addresses. Your current Ad campaign may help you gain some quick sales, but repeat purchases require some relationship building. Email lists of visitors will help you get in touch with them again.

Choosing Campaign Budget

Once you have created your Ad and selected your target audience, it’s time to specify the budget. The cost of your advertising on Facebook depends on the size of your audience and your budget.

You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes).The type of bid you choose to use depends on your advertising objective.

facebook adA budget can be set on a daily or a lifetime basis. A daily budget controls how much you will spend on a specific campaign per day. Your Ads and sponsored stories stop showing once you hit your daily Ad budget, helping you budget Facebook Advertising rates based on each daily cycle.

Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run. Don’t forget that each campaign has a separate budget, so plan accordingly to keep Facebook Advertising prices within your comfort zone.

Monitor Your Ad’s Performance

Your campaign is finally live, delivering impressions or clicks. Well done!

Your next step should be to analyze your campaign’s data and track important metrics. Analytics of your campaign will give you deeper understanding of your customers and your Ad performance.

Facebook has lots of different tools to help you measure how your Ads are doing. For online retailers, there is a specific conversion pixel that allows you to track checkouts (purchases) that come from Facebook Ads.

The tremendous amount of data that you get from your Advertising reports can be used to form future Ad marketing strategies.

Facebook Ads are a great way to get in front of your targeted audience with just a few dollars a day. It is one of the most powerful advertising methods to generate leads and boost sales for your business!

John Siebert

John is the founder of TranquilBLUE, a marketing and design firm, dedicated to providing its clients with rich design and powerful marketing. Reach him on LinkedIn

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