Every step we make allows us to meet a fight on our way.
And it doesn’t matter what kind of fight it is: whether it’s about a joke battle on the street, a battle of contradictions in our head, or a persistent battle of brands, whatever.
However, every brand has its own story, just like every human has. I know that tons of Adidas fans would like to kill me now but, as a huge fan of Nike, I would like to tell you how it all started.
Yes, now we are used to these cool orange boxes and bags, and to this “Swoosh” that helps us to make everyday living comfortable and joyful. In fact, this one of the most popular logos, which sells tons of cool sneakers worldwide, cost only 35 damn bucks, believe it or not! ?
Additionally, Nike takes its roots from the Greek mythology. It symbolizes a winged goddess of victory that was always by the side of a powerful Zeus in Olympus. To say more, the locals had a nice phrase that is saved till now.
When we go to battle and win, we say it is Nike!
[/tweet_box]Today Nike with its “Swoosh” represents this goddess of victory by providing world’s most talented and outstanding athletes with great sports shoes for new goals and by inspiring all fans of sport on feats. But have you ever thought of the person who made Nike come up in this light?
Basically, the logo of Nike came up in 1971 thanks to Carolyn Davidson. In those years she studied graphic design at Portland State University. Phil Knight, a Nike founder, and Carolyn Davidson got to know each other in 1969 when Davidson had some financial problems and was looking for the source of an extra income.
Knight decided to help Davidson, so, hired her for making some graphs for his business for $2 per hour. Sometime later, Knight was onboard of creating a new brand of athletics shoes. Thus, Carolyn Davidson became an author of a logo for his new project. Then the world met a cool Nike Swoosh, which meant a steady movement, and intended the wing of the Greek goddess I told you above.
The funny thing is, that Knight was a fan of those impeccable 3 stripes of Adidas and did not accept the Nike Swoosh deep in his soul. Anyway, he launched his Nike campaign with a Swoosh logo in the core and paid $35 to Davidson as agreed. Why exactly 35 bucks? Just because Davidson spent 17.5 hours while designing the logo, so, she got this amount referring to her hourly rate.
Many men - many minds, you know. However, thanks to the Nike Swoosh, Davidson got a job for four years to develop the logo to its perfection. Moreover, she got tons of valuable connections in the world of design that made her succeed as a freelance designer and brought her $1.000.000. Not bad, right?)
Moreover, Knight organized a party in honor to showcase his gratitude to the person, who made the first step to his brand’s success. In fact, Davidson got a gold & diamond ring with a cherished Nike Swoosh on it. So, she was not deprived in any case. 🙂
As you can see, it was a pretty long way to get the most of Nike Swoosh and to make it keep up with the times. However, now it is stylish and minimalist, and it makes it even more adorable for me.
Being so popular nowadays, Nike definitely has some cool facts under its belt…
Nike produces really cool sports shoes and creates really cool campaigns. Small wonder, that it is so popular in the modern world. As you can see, it has a big story behind, that makes its fans’ hands shaking when opening a new shoe box. 🙂
How do you feel about Nike and its logo? What shoe model is your favorite? I’m happy to hear from you, so, please, drop me a line in the comments section below. By the way, if you want to sell shoes as successful as Nike does, run your own online store with our premium shoe store templates! Choose great shoes, and enjoy your day! ?
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