Pick the Right Partners with 10 of the Most Popular Affiliate Tracking Systems

Affiliate marketing is a proven way to make your brand more recognizable and push your products and services. But how can you appreciate whether your campaign performs well and which of your affiliates brings you the greatest revenue? This is where affiliate tracking software comes in handy. Providing a deeper insight into CPC, CPA, CPM and CPS, it will help you manage your campaign.

Below we offer for your consideration 10 of the most popular and well-established affiliate tracking systems that will provide you with all the necessary information needed to make up the right list of partners.

Cake

Cake is a fully featured management cloud-based tool, with the help of which you can track and optimize your affiliate networks. Best suited for advertisers and affiliate networks, Cake has a very convenient dashboard. The software comes with multiple language and currency support, which is probably one of its best features. Within its simple dashboard you can keep a close eye on the overall performance of your networks, manage contacts, track analytics, etc.

Key features:

• unlimited bandwidth
• 24/7 support from US and UK
• real-time metrics
• campaigns targeted by location/device
• portals for clients/affiliates

Price: Select, Pro, and Enterprise pricing plan details are provided upon request.

iDevAffiliate

Easy to use, the software will effortlessly integrate into your site via built-in front-end templating. With over 10 years of experience in the market, the software includes marketing, commission and reporting options. If you want to boost sales through affiliate marketing, then this software is the best choice for you. Cost-effective, it will help you monitor your affiliate activities in a simple way. Coming integrated with a host of smart tools, it allows you to shape your affiliate program any way you want and track its performance, without any hidden fees.

Key features:

• marketing tools
• affiliate tools
• reporting tools
• strong built-in security encryption
• customizable HTML

Price: starting from $39/mo

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LinkTrust

LinkTrust has been on the market since 2002 and is known as one of the most accurate affiliate tracking tools. Whether you wish to start an affiliate program, diversify your marketing strategy or ramp up your network, the software can handle it all. A fully customizable interface will provide you with options to track any kind of online and offline advertising – cookies, server posts, CPA, CPC, mobile traffic, etc.

Key features:

• customizable lead generation
• step-event tracking
• real-time reporting
• multiple revenue models
• domain protection

Price: starting from $249/mo

HasOffers

The software is often called a leader in attribution analytics. Best suited for advertising, it is intended mainly for networks, agencies and media buyers. Innovative approach and a package of reliable and diverse features put it in the same league as the industry leaders. Unlimited number of affiliates, fraud protection, mail room, the option to convert currencies, and plenty of other smart options make it the preferred solution for many affiliates.

Key features:

• real-time data
• API powered foundation
• global 24/7 support
• seamless integration of mobile and desktop data
• deep insights into the purchases process

Price: starting from $279/mo

HitPath

Built with the clients in mind, this is one of the fastest, user-friendly and feature-rich affiliate tracking solutions on the list. Flexible and dynamic, it can be customized to meet your specific needs. Free training and 24/7 support are provided.

Key features:

• real-time campaign tracking
• white-labelled interface
• affiliate management
• crosspub campaign accelerator
• mobile tracking

Price: free demo available, pricing and plans are provided upon request

OmniStar

With OmniStar you will feel the ease of boosting sales for both online and offline stores, without spending a fortune on expensive marketing campaigns. Any of your clients can become a referral partner with just a few clicks and start getting rewards, which you decide to offer them. On top of that, each of your partners will be able to keep track of achievements via a user-friendly OmniStar interface

Key features:

• user-friendly signup module
• automatic enrollment of new customers
• provides pre-written email templates
• referral contests

Price: starting from $47.95/mo

Post Affiliate Pro

Post Affiliate Pro is a powerful tool to track your entire affiliate network. The software will be ideal for entrepreneurs searching for an easy solution to grow sales within an affiliate community. As soon as a sale occurs, you can manage the software settings to receive notifications on Android or iOS devices or track affiliates in real time.

Key features:

• easy integration with API
• software can be extended with plugins
• multilevel tracking
• unique tracking methods
• multiple currencies

Price: starting from $29/mo

AffiliateWP

This plugin will be of great use to the owners of WordPress sites. With its help you can not only promote your products and services, but also gain real-time reporting and management of your affiliates. The tool will track affiliates via caching and WooCommerce coupon tracking.

Key features:

• real-time reporting
• individual affiliate reports
• automatic affiliate accounts for users
• 1-click migration from Affiliate Pro
• fully internationalized

Price: starting from $49/year

ClickMeter

With ClickMeter you will be able to monitor every aspect of your online campaign and understand things better owing to in-depth reports. ClickMeter allows you to compare and analyze your online marketing sources. With its help you can understand better the location from where the visitors come, what site has directed them to you, and which ones have resulted in conversions.

Key features:

• redirect options
• in-depth tracking and reports
• view and click tracking
• integration with popular 3rd party apps

Price: free plan available. Premium plans start from $29/mo

Now we would like to hear from you. What affiliate marketing software do you use? What functionality is of the greatest importance to you? Is there a tool that you would recommend to add to the list? Feel free to speak up below.