It easy to communicate via texting. You have time to think a little, and you can add a picture, audio or video file to your message. I bet that when communicating with friends, you write to them more often than you call them or meet them for a coffee. Messengers made text communication as fast (and sometimes even faster) as a phone conversation. If you have a choice between receiving a text message or a phone call, it is almost sure that you will choose a message. That’s why SMS was so popular some time ago, and that’s why they will be useful to you now.
I think everyone who has a mobile phone received at least one SMS from a company, which products he buys. Notifications about sales, special offers or bonuses from brands you are a regular customer of, frequently come as an SMS and it is, well, convenient. So, what about using SMS for your own business?
You probably think something like “What? SMS? You can’t be serious.” Actually, I am serious. Let’s go through the most common arguments not to use SMS notifications for your website, and I’ll show that you know nothing, John Snow.
It would have been if no one used it, but everyone does. You receive notifications from the operator, from the bank, from your relatives. It is obvious that messengers are more popular nowadays, but SMS is still in use. Maybe you are afraid to seem old-fashioned? I think you won’t complain if this feature brings you profit.
That’s an entirely wrong opinion. In fact, SMS notifications are more profitable for small brands than for huge corporations. It not only helps them to stay visible but also can increase their connection to users and make them more loyal. Small firms offer clients some form of a loyalty program and then send SMS newsletter to inform them about new products.
Oh, come on! Most people read an SMS message within 3 seconds after receiving. There is such thing as “open rate.” It measures how often users open different types of messages. SMS messages have a 98% open rate! And 32% of those who receive some offer via SMS respond to it. Still think they won’t help you gain a profit?
You have an outstanding website (sure, you do) with a bunch of cool functionalities and hot offers. Previous paragraphs inspired you, and now you are thinking that adding SMS notifications will be an excellent idea.
But what could you use those notifications for?
Surely, you can find your own, original way of using SMS. Every business is unique, and you may underline the company’s powerful features with notifications. However, if you have no idea what to do with SMS, here’s a list of things you can apply it to:
You now know what you do and don’t have to do, and you are ready to act. Where do you have to go and how to add SMS notification to your website? Of course, plugins will help you with that. In fact, most of the plugins that give you an option of SMS notifications are free, so you won’t have to pay for it. That is another point for adding this functionality to your website. So, let’s go through 3 plugins I, personally, consider to be the most trustworthy.
This one is for eCommerce notifications only. You probably are aware of such messages. When you buy something on the online store, it sends you notifications about order proceeding. The plugin is simple, intuitively understandable and customizable.
The plugin will help you set an SMS verification for your subscribers. Not a universal one, but simple in installing and maintaining. It is compatible with most of the subscription forms and can send messages both to the visitor and website owner.
SMS is an unobvious but effective tool that can bring you profits. Some websites don’t need it, but you will never be 100% sure if you refuse to try it. So, grab yourself a plugin, try to send messages, and analyze the result. May the Force of Notifications be with you.
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