TemplateMonster Customer Case Study – How a Girl from Australia Built Her 1st Site

It's not a problem for web design beginners to build sites with ready-made themes. In our new TemplateMonster customer case study, you will find how a girl from Australia managed to get her first site live in 4 months on her own. Melanie Trigg works in the social media marketing industry less than a year. However, she has found the key to expanding her business reach in South Australia. Now, she keeps on growing her business organically, step-by-step.

Name: Melanie Trigg
Occupation: Freelancer
Location: Australia
Audience: Travel and tourism operators in South Australia
Site: thesociablemarket.com.au

TemplateMonster: Tell us a couple of words about your company. Where are you located? How big is your team? For how many years have you been in your industry?
Melanie Trigg: My business is just me at the moment. I am located in Adelaide, South Australia. My team is me only! I have been working in this industry since August 2015 - so not even 1 year!

TemplateMonster: Do you prefer ready-made website templates rather than custom-made ones? Why?
Melanie Trigg: This is my first experience in building a website! So I wanted something that I could easily administer myself, but not have to build from start to finish. I think custom-made sites are expensive due to the amount of time they take rather than the ready-made templates we can just plug our images and text into.

TemplateMonster: How much time did it take you to create a website based on that theme?
Melanie Trigg: I purchased the theme in November, started the build in December and it went live in April! The reason for the time is because I wanted to change and add a few things before it went live!

Here is a WordPress theme that Melanie picked for her first website - Optimist Marketing Agency. The reason of choosing this template is because of the large images on the Home Page, the layout had 4 pictures on the front, and Melanie is offering 4 services as well as the fact it looked modern, clean and simple.


The site built with its help looks like this - thesociablemarket.com.au


TemplateMonster: How much did it cost you to get your site up and running?
Melanie Trigg: About $500 AUD in total - not including my time.

TemplateMonster: How long have you been with TemplateMonster? How can you evaluate the results of our collaboration? What do you enjoy the most? What should be changed enhanced?
Melanie Trigg: I only heard about Template Monster in July last year and made my first purchase in October. I can't really evaluate the results yet as I have launched the site to the market at this stage. The official go-live date isn't until July this year! I enjoyed the final product being finished… very satisfying after a very steep learning curve on my behalf! Maybe what could be changed is the attention to detail from the Template Tuning team who needed to have a few things pointed out to them a few times before the site was completed!

TemplateMonster: What is your audience? What niche do you target? Do you target foreign markets or prefer working with customers from your country only?
Melanie Trigg: My audience is business owners in the travel and tourism market in South Australia. My niche is social media marketing. I target South Australian's only as I create the content for their social media accounts! Also - I want to start small and grow my business slowly and organically - so that is why I'm keeping it local to start with!

TemplateMonster: How do you attract new customers and keep them coming back?
Melanie Trigg: At the moment I am in a growth phase, so I only have a few clients on board. I am the reason they would come back - as well as the services we offer and time we can give them back to work on other areas of their business!

As you can see, you shouldn't necessarily be a web design pro to build a site for your own business. Passion and strong desire to expand your business reach - these are the key two factors that that you need to achieve a success.

P.S. Do you want to share your own story at MonsterPost? Please email [email protected] and we will reach you for an interview.

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Katherine Crayon

copywriter reporting on tech news and all aspects of the web design industry. Anyone looking for more inspirational posts, tips and advice or simply the latest industry news, meet her in person on Quora and Twitter.

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