The Complete Guide to Writing Text Messages for Business Promotion

Over 16% of all text message exchanges are between businesses. And it’s no wonder because only 17% of consumers consider business SMS from companies to be intrusive. Some businesses use this channel as an opportunity to increase their sales and improve relationships with their customers. Text messaging is a hidden gem of today's marketing and promotion.

Now, whether you've already taken the plunge and started your first text messaging campaign, or if you're still in the planning stage, you might want to do some homework to achieve greater results. If you just start bombarding your clients with texts that are not thought through, it might do more harm than good to your business. The team from TextMagic has created an infographic that showcases all the vital text message elements, mistakes to avoid when composing a message, and some tried-and-true delivery practices. Let's go into some of the key points.

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Start each text with an attention grabber. You can use some sort of catchy phrase, or a power word like you, new, free, or instantly. Now that you have the reader's attention, it's time to offer something of value to them. Before starting a business SMS campaign, it's best to conduct segmentation of your audience and identify what's important to each segment. This way you won't make the mistake of sending irrelevant messages to your prospects.

After you've provided value to your reader, it's important to give clear instructions: what exactly it is that they have to send and to what number, expiration dates, new store address, website links, etc. Failing to mention some of these details might result in your campaign’s failure.

Finish the message with a call to action. Remember to create a sense of urgency, so as to nudge the reader to take the action right away.

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Before starting to send out texts, check them for text-speak, abbreviations, excessive use of emoticons, and exclamation points. Don't forget that you are sending these as a company to a consumer, not as a person to a friend. Using any of the above-mentioned ideas may lead to damage to your brand perception.

What matters also is the frequency and timing of your text messages. Studies show that sending more than 20 texts per month may lead to an unsubscribe rate of more than 60%. The best practice would be sending 2 to 4 messages in a period of 30 days.

When is a good time to send business sms messages? You definitely don't want to wake up your client in the middle of the night, even if you are offering a discount. And if the recipient receives the message whilst commuting, they most likely won't be able to open and read it, and it will just get lost in the pile of other texts. So the best time would be somewhere in between 10 am and 5 pm, when your clients are neither asleep nor on the road.

To get more specifics on some other do's and don'ts of a texting campaign, see the infographic below.

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