What makes a web resource interactive? There are many design tools ready to realize this. Meanwhile, a tiny little thing such as a button can make miracles concerning interactivity and site converting rates.
A simple button on a site allows for performing numerous actions. Thus, it can be an instrument of passage to the next stage, or a user can accept certain terms and conditions.
Ideal buttons don't distract visitors; they are found to constantly click on them. A good button design should look natural and organic so that the user does not evaluate it at a conscious level but automatically follows the specified call. From this article, you will learn what ideal buttons should be found on the site, what they should look like, and some WordPress button plugin solutions.
Types of WordPress Buttons
There are three basic types according to their purpose:
Links, from which a user gets to a specified new page after clicking.
Social buttons allow users to share links from pages on social networks.
Call-to-Action - a type that is psychologically optimized and used to control the user's attention and future actions.
Tips for Creating a Converting WordPress Button
Button design trends have changed during the last few years, from flat design and minimalism to various parallax and other 3D effects. Buttons almost always contain CTA, but users are far from always clicking on them. To increase clickability, you need to make them convincing.
It's interesting that the more realistic the button looks, the more often users will click on it. You can achieve the effect of a three-dimensional piece using gradients, shadows, and rounded corners. A person automatically presses dozens of buttons during the day: he or she calls the elevator, turns on the TV or air conditioning, answers phone calls, etc. The more real the button on the site looks, the greater the chance that the user will click it automatically.
If the page has too many buttons, it loads too slowly. In addition, the user may become confused when seeing several calls to action. They may not know what to do. Therefore, only use buttons when you need to urge the user to perform an important action for you: buy, download, register, etc. In all other cases, links will be a better choice.
Make use of color contrasts. The ideal color is one that immediately makes the visitor notice the button. Please note that the color of the button should contrast both with the background of the site and with the color of the text on the button itself.
Size matters a lot. The larger the button, the easier it attracts the user's attention. However, it should not visually absorb or overtake other content.
Use words creating a sense of urgency. Now, today, immediately, in one click - these and other words create the effect. Use them in the text on the button to stimulate more clicks. At the same time, use a smooth approach, offer users demos, a free period of use, learning more about the product, etc.
You can employ illustrations in a button, using icons, arrows, and other elements. They make buttons more convincing. For example, the arrow shows the user that after clicking on it he or she will go to another page.
Icons increase the efficiency of user interfaces. People perceive visual patterns of icons tens of thousands of times faster than text. This is true when the figures are depicted in transparent background. Interactive buttons prove to be very effective. The visual change of the button when you hover over it further convinces the user to take an action. These can be the change of gradients, a font color, the appearance of the cursor, or a parallax effect.
What to Look for in a WordPress Button Plugin
There are two basic ways to add buttons to your site–coding or using plugins. While for the first method you need to have some HTML or CSS skills, the second path will not require such knowledge and is rather simple. The only obstacle you'll face is the selection process of the best WordPress button plugin. There are many offerings, and we have prepared a list of the most demanded and helpful ones. Some of them are specialized in social icons, others in likes and dislikes, while some provide all types of blocks for your site. See the list and pick the best one for you.
Best WordPress Button Plugins
Buttons Shortcode and Widget
This tool has a clear and easy to use interface. Basic properties:
Edit text, icon, shape, color, and size. There is also online viewing.
Ability to use in different places: in posts, pages, sidebars, and even in theme files.
This is another highly rated WordPress button plugin. Namely, this is the tool providing a collection of various visual and functional elements. You can devise not only buttons but also tabs, boxes, sliders, carousels, videos, and more. Basic properties:
It contains more than fifty beautiful shortcodes.
To insert a shortcode, you need to make only one click.
Website design is one of the most significant aspects of internet marketing. The share of performance depends on how easy it is to navigate your page and how well it is thought out. Regardless of whether you are selling something or not, you are always doing commercial work. Even if visitors are not fully informed, they evaluate everything by the design of the site. Buttons are one of the important elements of a beautiful design. If they are well-designed and generally suited to blog topics, users will be more likely to use them.
Therefore, you need more than just buttons. They should be beautiful and guide conversion from your landing pages.
Writer and editor with 4 years experience in research writing and 5 years in professional editing. The areas of interest include psychology, online marketing, web design, game design, art, innovation, and scriptwriting. Reach her on Facebook.
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