How to Use Snapchat for Your Small Business Success

It's no secret that Snapchat is all the rage these days when it comes to social media platforms. But, what is surprising is that online businesses have caught on and are using it to expand their influence on the market. So far, Snapchat is being used by over 200 million people, which gives Instagram a run for its money. However, the reason why businesses are relying on it so much is the fact that 76% of its users have done at least one online purchase, or are at least familiar with the process.

The real strength of Snapchat lies within its versatility. It can be used to tackle different markets and niches, and if your target audience is millennials and members of Generation Z, you don't have to go looking for them, either, because they are on Snapchat. Another perk of using Snapchat to grow your business is the openness of its users to try new things, which provides you with the ability to experiment with different tactics and strategies.

Why Is It So Popular?

In case you are not familiar with how it works, let us elaborate. Snapchat allows you to share texts, images, and short video clips, much like all the other social media platforms, but with one crucial difference. The content, or “snaps”, are only available for 24 hours after you have posted them. Moreover, after a user has watched a snap for 10 seconds, it will self-destruct. The clip, not the user.

It might seem strange, but young people love it because it creates a certain sense of urgency. According to Sam Wilson, who is a social media manager for SuperiorPapers, they have used to Snapchat successfully to address their target audience. He decided to share with us 10 ways in which you can use Snapchat for your small business success.

• Real-Time Interaction

More than any other platform, Snapchat allows you to share content in real-time. This can come in handy if you are covering a live event, or if you are doing something interesting and clever your target audience might like. Sure, you should promote business as well, but it should be done in a way that is subtle. You still have to post relevant snaps that have the power entertain, teach, or inspire your audience. That way, you will not only engage them, but you will also strengthen your connection.

• Make Your Followers Feel Special

The way you are going to make them feel special is by offering them something exclusive content and perks. For example, if they are visiting your business' blog on a regular basis, or following you on your YouTube channel, you can provide them with access to additional content or a free eBook, in exchange for them adding you on their Snapchat. They won't be able to resist that kind of offer.

• Give Out Discounts and Special Offers

Everyone loves to save a few bucks or receive something extra when they are purchasing something they want or need. Aside from promoting discounts on your blog or website, you can do more of the same using your Snapchat. Why? Because, some of your followers aren't necessarily going to visit your other platforms, and you need to make sure that you have reached out to as many of them as possible.

• Create a Personal Connection with Your Audience

As opposed to being some faceless corporate entity that is only after your followers' money, try and create a more personal experience when interacting with your audience. These days, people are extremely savvy when it comes to spending their money. They analyze a number of different factors, such as the quality of the product, its price, as well as the reputation of the brand that is selling it. But, they also like to feel special when an actual creator responds to their question, which makes them more likely to make a purchase.

• Enlist Influencers to Boost Brand Exposure

One of the fastest ways to increase awareness about your brand or product is to reach out to an influencer. Influencers are very powerful, not just because they have a massive number of followers, but also because they are viewed as authority figures by their audience. Having someone like that promote your brand can skyrocket your business in no time. Get in touch with one, work out the financial details, and wait for them to promote you. Pretty soon, you will be swamped with new followers, as well as customers looking to buy your product or service.

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• Have Someone Take Over Your Account

Having someone take over your social media account is everyone's worst nightmare, but in the case of Snapchat, it is a clever strategy. We have already mentioned how influencers can help your business take off. But, they can help you even more by taking over your account. You can even allow your followers to take it over and post content which they have generated using your product. Not only will you take a break from content creation, but your brand will also seem more authentic and interested in what its audience has to say.

• Offer VIP Access

Snapchat allows you to develop a global audience. This also means that you can use it to cover your company's event on your account and give your followers exclusive VIP access. For example, if you are running a fashion brand, you can host a fashion show for a select group of influencers and industry insiders, and post snaps on your account for your audience to see.

• Sponsor a Filter

Snapchat users go crazy for different filters, and while they can certainly be entertaining, they can also help you boost your business. For instance, you can hire a designer to create a custom filter for your product, and then use it to promote your product. Rest assured that your followers will love it, because you are offering them a custom design. That is a powerful marketing tool.

• Cover an Event

If you are hosting an even, Snapchat can be a terrific platform for covering every aspect of it. If you combine it with letting users take over your account, you will get an insane amount of content which has the potential to go viral. This comes in handy for events which happened for a limited time only.

• Hold a Contest

Snapchat is definitely a platform for those users which tend to interact more with one another, which is something you can take advantage of by holding contests and giving away some of your stuff. If you also make sure that the awards are awesome, the news will spread like wildfire. For example, you could organize a contest where the entry is a picture of the user with your product.

Promote your Snapchat with a brand-new Marketing Bundle

Snapchat gains popularity more and more every year. That is a great reason to use this social media for promoting your small newbie business. You know, it has a significant influence on young people, and especially on fans of making videos and watching them.

For your attention, there is a faithful way to successful promotion in Snapchat (and not only). If you are ready to create a stunning account, amazing videos for stories, and improve your additional social media accounts, it’s time to deep into.

Meet a fresh and rich Ultimate Digital Marketing Bundle. This is an all-in-one set of various templates and features, which can make any content worthwhile and attractive. The bundle is oriented on prosperous marketing activity and converting plenty of new subscribers and customers.

Now, let’s get down to brass tacks and realize all the advantages and strengths of this marketing pack. And also how to apply it to your Snapchat account.

1. Make your profile look marvelous just using a pretty icon or logo. No doubt you will get 10 icons and 20 logos, which are worth it. They are high-quality, made to any taste and can fit in the Snapchat design easily.
2. Are you fond of writing different texts on the videos? What if you vary your common font with a small set of brand-new and creative fonts? Get 9 font alternatives and apply them everywhere, change their size, write a charming message and surprise your subscribers.
3. If you have a link on Youtube channel then don’t forget to customize its background banner with 7 excellent animated banners, because this is the first thing any user looks at.
4. Other social media are a thing for you? Then control its compatible design with 9 social media banners. Make sure your Instagram, Facebook, Twitter are good-looking and go along with each other.
5. By the way, one more brilliant idea for promotion is a one-page website. For this case, the marketing bundle contains 15 landing page templates, so why not use one? All the landing page templates are responsible and fit all the devices perfectly. Keep it in mind.
6. Oh, I nearly forgot to mention that there is an ultimate holiday calendar inside. Don’t worry if you forget about one, this bundle is already prepared for your event.

As you mentioned, this Ultimate Marketing Bundle is full of surprises and design resources. It was developed with a purpose to gave you an inspiration, way to promote your business on such platforms as Snapchat and get a sense of satisfaction after integrating its elements into your account.

DOWNLOAD BUNDLE

Social media has a massive potential for growing both your audience and your small business. And while some of the biggest platforms need no introduction, Snapchat is still somewhat of a hidden gem when it comes to building your brand and getting potential customers to pay attention.

P.S. Don't forget to have a look at our photography themes, they will help you build an amazing website to host your visuals in hi-res.