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Webflow vs. WordPress. Choose Your Own Winner and Bring an Idea to Life

  1. Intro
  2. Webflow Review
  3. WordPress Review
  4. Webflow vs. WordPress
    1. Ease of Use
    2. Target Audience
    3. Hosting Options
    4. Page Builders
    5. Design and Ready-Made Themes
    6. Features
    7. Pricing
    8. Blogging
    9. eCommerce
  5. Comparison Table
  6. Bottom Line


There is a myth that you need a professional designer to create a quality website. In fact, with a huge variety of ready-made template galleries and design tools, you can easily convey your voice and style today. There is no need to bother about web programming and knowledge of the principles of website building. I am sure you have already seen a number of discussions similar to Webflow vs. WordPress. Is Webflow a good alternative to WordPress? What makes this builder different? Let’s dig into this issue deeper and find out.

Different modern CMS focus on solving various tasks. One of them might be an excellent choice for blogging, online shopping, and forums, others are universal and provide the developer with a convenient design and programming environment for developing absolutely anything.

Two essential parts of a modern website are content and design. In view of fierce competition, it is important to craft a fully-fledged website quickly and without serious money and time efforts.

Let’s start with Webflow and WordPress reviews and compare both CMS so you can choose the one that fits your business needs best.

Webflow vs. WordPress

Webflow Review

What is Webflow? Webflow is a CMS, the strength of which is a visual editor with Drag-and-Drop interface to control the design elements, as well as an unlimited free tariff with the ability to host one site. Webflow allows you to create such websites as corporate business cards, landings, portfolios, forms, and blogs. A distinctive feature is the ability to assign a class to changeable elements and subsequent editing of their styles, so the page code is fully controlled. In addition, you are getting access to download the archive of the created site or code and export it to the third-party hosting.

Both beginners and experienced users will benefit from the service since creating a website doуы not require any special programming skills. Video tutorials are available for beginners, and webmasters/programmers will have the opportunity to insert the code. The platform is also suitable for designers, freelancers, individual entrepreneurs, bloggers, and for personal use.

You can feel free to use customizable templates - free and premium ones. In the left part of the editor, there is a panel with blocks for adding to the page. Thus, you can place videos, lists, buttons, forms, maps, images, sliders, or social networks to the created layout. In addition, there is password protection and hotkeys, viewing the grid overlay, animation setup, etc. The program allows you to use your own fonts as well as Google and Adobe TypeKit. Due to the integration with such services as Shopify, Ecwid, Zapier, PayPal, MailChimp, Google Analytics, and others, extended service options are available. For example, creating a store, CRM, SMS and email newsletters, payment systems, analytics, a website search, and selling digital goods.

Key features:

  • simplicity
  • visual for designers
  • a free tariff
  • export of code
  • assigning a class to mutable elements
  • integrations to extend the functionality
  • Google and Adobe TypeKit fonts

WordPress Review

WordPress is the most popular and one of the most powerful CMS in the world. It is usually used to create blogs and informational portals, but with the help of plugins, it is possible to build any web resource for your needs.

This is a great choice for blogs, company websites, landing pages, online stores, and portals with the ability to register users. The functionality of the service mostly depends on the plugins installed and the skills of the webmaster: open source allows an experienced developer to customize the system for themselves.

The peculiarity of the latest WordPress edition is a block editor called Gutenberg. It puts the content in blocks that are easy to control. With WordPress, even a novice webmaster should not have any problems — the system is deployed in one click on the majority of hosting systems. In fact, Gutenberg allows WordPress users to focus on the content without being distracted by complex configuration settings.

Sites are built on the basis of a huge number of templates, which are specifically developed for WordPress. Each WordPress theme has its own settings that allow you to load the website logo, change the color scheme, create the main menu, and enable/disable the display of individual widgets.

WordPress in its basic configuration is not the best example in terms of SEO optimization. Sure thing, if you work on creating useful and interesting content, you can easily achieve high positions in search results. The first step to optimizing your website is choosing an SEO-friendly theme. Further optimization is possible only with the help of plugins.

The WordPress engine itself is offered free of charge. You can download it from the official website or install it directly from the administrative panel of the hosting site — most hosters provide this option. However, it will not be possible to avoid every expense — you will have to buy a domain and pay for the hosting.

Key features:

  • simple admin panel
  • built-in file manager, which is easy to use thanks to the Gutenberg editor
  • extensive library of plugins that extend the basic functionality of the engine
  • competent community and a large number of training materials

WordPress Templates

Webflow vs. WordPress

Everyone is talking about WordPress. But what about Webflow? Why does it not get a lot of attention? Have you ever compared Webflow to WordPress? Let’s compare Webflow and WordPress so you can choose your personal winner.

Ease of Use


Webflow alternative is an amazing web application which helps you create beautiful and responsive websites. At the same time, you do not need to bother with such technologies as HTML and CSS. Two brothers came up with the idea of creating such an application, with which you can create the look and feel of the site you want even with having no programming skills. Well, they did it quite well.

Perhaps, when creating a blog on Webflow, it might take a little more time to get it prepared and get a final understanding of the final goal, but the result will definitely pay off. Webflow reviews show that from the first look at the design interface it is quite complex; however, once you overcome this initial stage, the design tool will bring huge benefits and teach you a lot.


WordPress contains an excellent set of features to simplify the process of creating online publications, to make them pleasant and convenient. This system is very easy to use, so newbie administrators can easily make minor updates to their sites, such as text changes or blog posts. The WordPress system also offers the users a huge library of plugins, making it easy to adapt to any web development needs. Ease of use is one of the main advantages of WordPress. It is easy to install, and there are many online tutorials available that guide you through step-by-step installation.

Target Audience


Webmasters, designers, and freelancers are the target audience of Webflow. The service is suitable for both beginners and experienced users. Video tutorials are available to help beginners, while webmasters and programmers can get to work inserting code. The platform also works great for individual entrepreneurs and bloggers.


WordPress is suitable for both newbies in web design and professional developers. To understand the capabilities of the platform at least at a basic level, the newbies will need to be ready to study the instructions, guides, and forums with tips. WordPress can be used to create blogs, company websites, landing pages, online stores, and portals.

Hosting Options


Like other providers on the market, Webflow hosting offers a number of benefits. You can bet that super-fast download speed is one of them. Then, of course, it guarantees 99.9% uptime along with world-class scalability. After numerous tests, it is safe to conclude that Webflow hosting does provide high-speed page loading. There are a number of technologies that are implemented in Webflow hosting to increase the delivery speed. Among them is the extensive global content distribution network (CDN) provided by Amazon Cloudfront and Fastly.

All tariffs for the hosting include a free SSL certificate, compliance with the standard HTTP/2, search throughout the site, password protection, automatic sitemap generation, and automatic backups.

Website plans

eCommerce plans

eCommerce Standard  Plus  Advanced 
$29 per month billing annually, or $42 billed monthly.

Perfect for new businesses getting off the ground.

$74 per month billing annually, or $84 billed monthly.

Best for higher volume businesses that need additional features.

$212 per month billing annually, or $235 billed monthly.

Scale and reach new heights for your online business.


WordPress uses PHP and MySQL. These technologies are supported by almost all hosting providers. But still, the special hosting plans for WordPress can provide you with better speed, performance, and reliability.

Free Blogger  Personal  Premium  Business  eCommerce
Best for bloggers

$3 per month, billed yearly

Best for personal use

$5 per month, billed yearly

Best for freelancers

$8 per month, billed yearly

Best for small businesses

$25 per month, billed yearly

Best for online stores

$45 per month, billed yearly

And now compare the plans.

Free Blogger  Personal Premium  Business  eCommerce
Jetpack Essential Features + + + + + +
Free Domain for One Year - .blog domain + + + +
Email & Live Chat Support - Email Support + + + +
Storage Space 3 GB 6 GB 6 GB 13 GB Unlimited Unlimited

Page Builders


Webflow CMS resembles Photoshop, where the user can automatically generate semantic markup by dragging and dropping HTML elements and set the CSS properties. During the page building, the user begins to think not as a graphic designer, but as a front-end developer. Moreover, the platform is equipped with the simple Webflow Editor, which allows you to make easy edits to your site, without breaking its structure.

Instead of directing you to a separate content editing area, the Webflow editor allows you to work with everything right from your web page. In addition to the overall simplicity, the best thing about this environment is the ability to view the page layout while you are typing or formatting the content. As a result, you will be able to customize the content without interfering with the basic design of your site.


Visual editor, Gutenberg, introduced in the latest version, made the system even more convenient to use. Once Gutenberg is set up, it becomes the primary tool for design customization and content management. It offers to build pages from functional blocks that perform different tasks:

  • adding text content: titles, paragraphs, quotes, lists
  • inserting media files: individual pictures, galleries, audio and video
  • integrating markup elements
  • installing widgets and applications created by third-party developers

You can save block combinations as templates and then apply them to other pages. This approach increases the speed of site development and the subsequent addition of content.

Design and Ready-Made Themes


As an excellent WordPress alternative, Webflow is a design-focused website builder, so you will not have to worry about design. You can either start from scratch or choose a ready-made theme to create a professional website. A great number of both free and premium themes are offered. There are about 200 of them overall. While 30 of them are free, the others are premium.

All of the themes are rather flexible - you can edit them to your taste to adjust the whole design and then introduce a unique branded store. In addition, Webflow allows you to creatively play with ideas that may be interesting for the visitors of your site.


A template defines the external representation of the website. You can find a suitable option in the official catalog, available in the "Themes" section of the admin panel, or on other sites. Fully responsive WordPress themes have been created to simplify your website building process.

Note, there are many templates available but not all of them are compatible with WordPress 5.0 and Gutenberg editor. Therefore, when choosing a theme, you need to pay attention not only to the appearance but to the description section also. If you wish to create your own theme for the website, you can definitely dig into the web development process and design something totally unique.



Webflow is a powerful website builder that allows you to create complex web pages with responsive design and the ability to change the code. It is a great alternative to WordPress and highly appreciated by a number of users.

Among the most important features are:

  • The ability to control the code of the page: the user can assign classes to the design elements, edit styles, and even download an archive of sites or code that have already been created.
  • Integration with a variety of services, such as Shopify, Ecwid, etc., which allows you to embed the functionality of the store, CRM-system, tools, SMS, and email newsletters and much more
  • Responsive design by nature
  • 3D transforms and animations with no touching a single line of code
  • Dynamic SEO and Open Graph (OG) settings
  • Fully customizable content structures
  • Search engine optimized coding
  • Webflow CMS lets you design hundreds of pages at once
  • 99.99% uptime and 24/7 monitoring

Visit to discover more features.


No doubt, WordPress has had huge success. It is a powerful content management system which is the base for millions of websites.

Among the most important features are:

  • Simple and intuitive interface
  • A great choice for beginners
  • A powerful platform for publishing (blogging)
  • Mobile responsive websites
  • A large and friendly community where you will definitely find answers to your questions
  • Visual editor, which provides new opportunities to change the interface of the website and records control in the visual mode
  • A huge number of templates and plugins that make WordPress a universal system
  • Regular updates



Talking about Webflow pricing, I should mention that the first project is completely free; paid plans start when you need hosting or premium features.

Site plans

Website plans - personal sites, blogs, and business websites.

eCommerce plans enable checkout on your domain.

eCommerce Standard  Plus  Advanced 
$29 per month billing annually, or $42 billed monthly $74 per month billing annually, or $84 billed monthly $212 per month billing annually, or $235 billed monthly

Account plans

Individual plans - start free and upgrade for additional features.

Individual Free Lite Pro
Free $16 per month billing annually, or $24 billed monthly $35 per month billing annually, or $42 billed monthly

Team plans - work collaboratively from a shared dashboard.

Team Team Enterprise 
$35/person per month billing annually, or $42 billed monthly Contact [email protected] for the custom site and account plan packages


The WordPress engine itself is offered free of charge. You can download it from the official website or install it directly from the administrative panel of the hosting site — most hosters provide this option. If you are interested in more advanced plans, here you go:

Free Blogger  Personal  Premium  Business  eCommerce
Best for bloggers

$3 per month, billed yearly

Best for personal use

$5 per month, billed yearly

Best for freelancers

$8 per month, billed yearly

Best for small businesses

$25 per month, billed yearly

Best for online stores

$45 per month, billed yearly



Since blogs consist of content, using Webflow content management system would be your best choice.

As a WordPress competitor, Webflow allows you to:

  • Launch a blog without programming skills
  • Successfully publish and create new content
  • Pay attention to writing, not technical aspects
  • Easily customize content to your preferences
  • Find the perfect design from the library of ready-made themes


WordPress is still the number one choice for everyone who wants to create a blog with no extra cost. And, there are a few reasons for that:

  • Ease of installation, setup, and use. Everything is very clear and accessible.
  • The visual editor is as easy as the interface in MS Word.
  • To expand the functionality of the site, it is enough to install the necessary plugins.
  • Access to the tons of free and premium themes for any blog.



The platform offers a wide range of features optimized for eCommerce. You will appreciate a set of marketing tools for the creation of the audience, store promotion, and business development.

Webflow eCommerce has included the basic workflows of modern sellers, such as shipping, taxes, order processing, purchases in Instagram, integration with Zapier, and more. With Webflow eCommerce, you can customize the checkout process, improve the shopping cart experience, and integrate the store into your blog (or vice versa).

Users are happy with complete control of the layout, customizable interactions, and animations, freedom of payment methods, etc.


eCommerce on the basis of a WordPress site is a powerful enterprise with many advantages. Install the necessary plugins, connect the necessary payment options, add products and, voila - you have our own store.

In addition to thousands of WordPress themes, there is a huge library of plugins designed to simplify and automate the entire sales and purchase process. WooCommerce is the most popular WordPress eCommerce plugin. It features a large number of extensions, which are ideal if you want to expand the functions offered by your online store or eCommerce site. Other plugins will allow you to create a powerful and one-of-a-kind online store.

Comparison Table

Ok, now let’s summarize and compare the features and possibilities of Webflow vs. WordPress.

Feature Webflow WordPress
Price A free trial is offered.

Webflow cost for the plans is:

✔ Lite ($16/mo)

✔ Pro ($35/mo)

✔ Team ($35/mo per user)


✔ Free plan


✔ Unlimited hosting

✔ Blog engine

It is open-source and free to download.

WordPress cost for the plans is:

✔ Hosting ($10/mo)

✔ Plugins ($10-20/mo)


✔ Full customization

✔ Strong community

✔ Unique design

Simplicity It is easy to work with the CMS if you are a professional developer/designer. Nevertheless, it features a unique automated Site Creator and code-free manner. Users appreciate simple on-page editing, minimal dashboard UI. WordPress is easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
Interface The drag-and-drop interface is similar to Photoshop. Gutenberg allows you to easily create beautiful content layouts with a drag-and-drop interface.
Design You can either start from scratch or choose any template. There are 200 templates available so far. 10,000 templates are available for your site. Plugins will be necessary to extend the functionality of the resource.
Feature set The platform allows you to switch from your other or previous layouts to any of your desired new projects. You can easily create an online store with no plugin or touching code. Designed as a blogging platform, it requires a number of plugins to craft any other kind of website. WordPress can be integrated with any third-party service.
Site security Free SSL on all sites, backed by constant threat monitoring. Free SSL is offered. WordPress sites should be properly maintained to avoid security vulnerabilities.
SEO Fully customizable SEO settings are built for the modern internet and search engines. A plugin (such as Yoast plugin) is needed to set up and customize SEO settings.
Support Phone support


Online support

Video tutorials

Online support


Bottom Line

Both Webflow and WordPress are great competitors and have their strong points. WordPress is an open-source content management system based on PHP. It offers a wide range of templates, all of which are mainly designed to help you easily create a full-fledged website. While it is possible to create a standard WordPress website with no coding, your abilities are quite limited.

Webflow cannot be at the same WordPress level of integration with third-party developers, but it provides a more user-friendly system for creating and managing websites. It is all about smartness without coding and mostly oriented for the web design experts. Webflow provides an effective solution for most professional web design and development tasks. The choice is yours.

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A freelance copywriter, who has a great interest in writing, content-related stuff, traveling, and photography. She is always mastering her writing skills to synthesize the essence of any business ideology in an easy-to-use nugget of words to get people to feel, think, or respond. Instagram.

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