WordPress E-commerce Plugins: Which to Choose?

  1. Best WordPress E-commerce Plugins
    1. WooCommerce
    2. Shopify
    3. BigCommerce
    4. MemberPress
    5. Easy Digital Downloads
    6. JetWooBuilder: Bonus Plugin
  2. 5+ Premium E-commerce WordPress Themes for Your Online Business
  3. Wrap Up

When you decide to switch your already existing WordPress website to a web store, you may need specific tools to do this successfully – tools like WordPress e-commerce plugins. There are many platforms used for building a web store. However, if you are a non-techie, you may get confused when reaching this collection of plugins and extensions. This is why I’ve selected the five best plugins for WordPress. Once you take a look at them in detail, you’ll have a clear understanding of what option perfectly suits your needs.

So, let’s not waste any time and get to it!

Best WordPress E-commerce Plugins



With 10 million downloads and support for 30% of all online stores, WooCommerce is the most popular e-commerce plugin. If you apply it to your WordPress website, you’ll get an opportunity to sell your products or services online. With a myriad of free and paid extensions, you can let your customers schedule an appointment, easily and affordably ship products, join a loyalty program, and much more.

Also, WooCommerce comprises a rich assortment of add-ons and themes that you can get from the official WordPress directory or third-party providers. They’re meant to help you customize your web store in accordance with your corporate identity. If you experience issues while installing the platform, feel free to refer to the detailed documentation or communicate the issue to the support line.

Let’s see what else you should expect while integrating WooCommerce into your WordPress store.

WooCommerce Advantages

  • An entire set of extensions and themes that allow you to implement advanced features to your WordPress store. As soon as you access the set, you’ll get a chance to manipulate it with your website design layout.
  • Ability to sell digital goods like e-books, software, and music in addition to physical boxed products.
  • Affiliate marketing program ensures the sale of external products on your web resource.
  • Ability to monitor and control your inventory or appoint a store manager to keep track of it for you.
  • A whole range of payment methods including PayPal, BACS, and cash on delivery. As for optional methods, the best WordPress e-commerce plugin is compliant with Stripe, Amazon Pay, Square, Apple Pay, and more.

WooCommerce Drawbacks

  • Too many options seem scary for those who’ve never had to deal with WooCommerce.
  • A literally endless number of add-ons which make it challenging to locate the one that would best meet the user’s needs.
  • Maintenance may be challenging if you get WooCommerce apart from the WP theme. In this case, it’s better to go with one of the WordPress store themes with WooCommerce functionality already on board.
  • Scalability issue. Without a doubt, you’ll want to scale the site at some point. For that, you may need to refer to a hosting provider in the future (like WP Engine).



shopify plugins

Shopify stands for a cloud-hosted e-commerce platform containing everything needed to start selling online. Because Shopify is easier to use compared to WordPress e-commerce plugins, it has become a favorite instrument for beginners. Aside from that, the e-commerce platform boasts a variety of themes, ensures fast speed, and security. That being said, you don’t have to worry about these kinds of technical things.

Let’s consider the pros and cons you may experience while using Shopify for your site.

Shopify Advantages

  • Ease of setup makes the platform a perfect solution for novice users. Shopify handles SSL certificate installation, payment system integration, shipping, and even taxes.
  • Ability to sell both digital and physical goods.
  • Inventory editor and order tracker built-in to Shopify allows for managing inventory with no hassle.
  • Payment and shipping options enable accepting credit cards online and sending orders shortly by using the integrated USPS service provider.
  • Ability to open up a store on Facebook or create Shop the Look Pins on Pinterest.

Shopify Drawbacks

  • It’s necessary to pay a monthly fee to utilize the Shopify platform.
  • There’s an additional fee for using external payment systems different from Stripe (supported by Shopify).
  • It may be quite challenging to integrate Shopify with WordPress.


bigcommerce plugins

Another cloud-hosted e-commerce platform included in this list belongs to BigCommerce, best suited for small to medium online stores. Except for seamless integration with WordPress, it additionally provides a whole lot of features, templates, and other options. Using any of these features doesn’t require any additional fee. As for marketing toolkit, BigCommerce shop plugin contains discounting and segmentation instruments meant to drive more sales to your store and can be installed on BigCommerce store themes.

Let’s see the rest of the pros (and cons, of course — what we’re going to do without them) in detail.

BigCommerce Advantages

  • You receive everything needed for website security, high efficiency, and scalability.
  • Ability to keep your e-commerce engine apart from the rest of the content, hence running your WP site with ease.
  • Opportunity to trade on different services like Facebook, Amazon, Instagram, and others.
  • Ability to select multiple payment methods and only pay for a single provider (no additional fee for each transaction).

BigCommerce drawbacks

  • Lack of integration with lesser known apps and tools.
  • No mobile application is available as of now.


memberpress plugins

MemberPress is one of the best WordPress e-commerce plugins allowing you to trade subscription-based digital products and services. The MemberPress platform ensures flawless integration with different options, as well as with WooCommerce. So, you get a chance to improve the functionality of your online store. Further, you may also find out how you can benefit from using MemberPress and what flaws you have to expect.

MemberPress Advantages

  • Support for selling subscription-based products and services, membership plans, and PPV (or pay-per-view) content.
  • Ability to control the access: you determine the access level and set restrictions for each user, as well as provide users with permission to access restricted content.
  • Opportunity to integrate your store with multiple extensions which allows you to create forums and social communities.

MemberPress Drawbacks

  • Payment methods that you can use for your online store are limited (Stripe, PayPal, and Authorize.net).
  • No monthly pricing plan — only yearly terms are available.

Easy Digital Downloads

Easy Digital Downloads

Easy Digital Downloads is another best e-commerce solution that comes with a bulk of features needed for selling digital products online. Because this plugin doesn’t need extra tools (usually integrated to most of the e-commerce platforms), it comes well-coded hence lightweight. Aside from the simplicity, EDD boasts extensive back-end reporting ensuring tracking of sales. If you are interested to know more about this e-commerce solution, check out the list of pros and cons it comes with.

EDD Advantages

  • Easy to use interface will let you add and display products with no hassle.
  • The whole number of free and paid extensions comprising the add-ons for payment methods, marketing platforms, and other services.
  • Compatibility with almost any WordPress theme. Besides, the Easy Digital Downloads plugin comes already set with the themes specifically developed for it (in the event you’ve not chosen a WP theme yet).
  • Detailed plugin documentation, support forum, tutorials, and even a chat room are available to make use of EDD convenient.

EDD Drawbacks

  • There is no ability to sell physical goods while using this plugin.
  • Whether you want to sell external products on your web store or implement an affiliate program, you’ll need to get an extra add-on for those purposes.

E-commerce Plugin

Ease of Use Support for Products Support for Payment Methods


WooCommerce May require at least minimal technical knowledge Digital and physical goods Accepts major credit cards, ensures alternative payment methods, BACs, and cash on delivery. Additional options include PayPal, Stripe, Apple Pay, etc. Google Analytics, MailChimp, and Facebook, inventory management and fulfillment provider integrations.

Flawless integration with WordPress.

Shopify Easy to use (perfect for beginners) Digital and physical goods Accepts major credit cards online or in person, integrates over 100 external payment methods from bitcoin to PayPal and iDEAL. Facebook, Pinterest, USPS shipping provider integrations.

No native integration with WordPress.

BigCommerce Easy to use Physical, digital, and service-based products Ensures flexible payment methods and credit authorization as well as multiple digital wallets like PayPal, One Touch, Apple Pay, Amazon Pay, and more. Facebook, Instagram, and Amazon integration.

Flawless integration with WordPress.

MemberPress Easy to use (perfect for beginners) Digital download and subscription-based products Supports PayPal, Stripe, and Authorize.net only. Many 3-party solution integrations (MailChimp, Monster Insights, ActiveCampaign, Zapier, Affiliate Royale, bbPress, etc.).

Flawless integration with WordPress

Easy Digital Downloads Easy to use (perfect for beginners) Digital goods Supports different payment methods comprising PayPal, SOFORT Banking, Braintree, Stripe, 2Checkout, and more. Affiliate system and mailing list integrations.

Flawless integration with WordPress.

JetWooBuilder: Bonus Plugin


This is a shop plugin specifically developed for creating a WooCommerce website by means of Elementor Page Builder. Equipped with loads of special widgets, it allows showcasing products and their taxonomies with ease. Categories and products grid, products list, and taxonomy tiles aim to help you run your WordPress store and attract new potential clients. For more details, please check out the preview of JetWooBuilder plugin.

5+ Premium E-commerce WordPress Themes for Your Online Business

In this section you’ll find the top 5 WordPress themes that come already set with e-commerce plugins. Let’s consider them in detail.

Woostroid2 - Multipurpose WooCommerce Elementor Theme

Woostroid2 - Multipurpose WooCommerce Elementor Theme

Woostroid2 is a WordPress e-commerce theme offering the fullest toolset for building a converting online store. Inside the package, you’ll find creatively designed skins and other elements for an online store. Drop-down cart, Ajax Wishlist and Compare, Product Carousel, Product Banner Grid, and other features are available at your disposal. Because the theme has been created for online stores, the developers had to add the WooCommerce package. As for other functions included in the pack, I recommend the following:

  • Elementor Page Builder
  • Professional Jet plugins set
  • TM Timeline
  • Ecwid plugin
  • Popup manager and newsletter popup
  • Instagram Board etc.

  • Bellatoi WooCommerce Theme

    Bellatoi WooCommerce Theme

    Another WordPress theme supporting WooCommerce belongs to a classy and appealing template called Bellatoi. This is the perfect solution for those planning to launch a fully-fledged fashion store with no extra costs. Its clean and modern design allows you to create an engaging store while the responsive layout makes it adapt to any modern device. Bellatoi comes equipped with WordPress Live Customizer which allows applying changes and seeing them before pushing them live. It helps you to avoid mistakes and eliminates the need to get back to maintenance mode. Among other features, consider the following:

    • Bootstrap in a core
    • Product sorting filter
    • Products carousel widget
    • Product categories tab
    • SEO optimization
    • MotoPress Slider and more

    • Cosmetro - Cosmetics Store Elementor WooCommerce Theme

      Cosmetro - Cosmetics Store Elementor WooCommerce Theme

      This bright and eye-catching WooCommerce theme aims to make your fashion store stand out among other competitors. It features six beautiful skins that you can use for cosmetics, perfume, jewelry, lingerie, clothing, and accessories stores. With Elementor Page Builder, you get full control over your site design. Building any type of content is now as easy as pie thanks to the drag-and-drop editor. Aside from the set of static, dynamic, and functional pages, you may also expect:

      • Brands, carousel, and post slider modules
      • Jet family plugins
      • Slider Revolution
      • WooCommerce package on board
      • The whole set of Cherry plugins
      • Products filter, product quick view, and others

      • Naturio Food Store Template WooCommerce Theme

        Naturio Food Store Template WooCommerce Theme

        Do you run an offline store offering organic food and want to reach a wider audience? Then, you’ve come to the right place. The Naturio WooCommerce theme is perfect for those who want to showcase their services and products online. Aside from browsing your site and product prices, your visitors will be able to make a purchase with just a few clicks. WooCommerce Ajax Filter, Products Quick View, Compare, & Wishlist are meant to make the shopping experience distinctive. As for the other features available right out of the box, I’d recommend considering the following:

        • A variety of pages for all occasions
        • Elementor Page Builder with drag-and-drop functionality
        • JetElements plugin
        • 5 blog layouts
        • Bonus images
        • Different header and footer layouts, etc.

        • Willard - Tools & Hardware WooCommerce Theme

          Willard - Tools & Hardware WooCommerce Theme

          Are you looking for a ready-made solution to build a highly-functional, professional-looking tools and hardware store? Willard will perfectly suit your business needs. Its clean and minimalist design will let you make an accent on your products allowing your clients to experience no distractions. This WooCommerce theme comes with astonishing and fully editable pages that ensures fast and easy customization. Elementor Page Builder gives you full control over building engaging content while JetElements add-on brings advanced functionality. Other useful features include:

          • Mobile-first layout
          • JetWooBuilder plugin
          • MotoPress Slider
          • Product Quick View, Ajax Filter, etc.
          • Bonus high res images
          • Mega Menu and others

          • Wrap Up

            I do hope this review of best WordPress e-commerce plugins has been useful and that you’ve found what you were looking for. If you still have additional questions, feel free to communicate them to a support line or leave a comment below. We’ll get back to you with an answer as soon as possible!

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            Self-taught copywriter specialized in web design, marketing, and traveling. Graduated with a degree in German and English translation. Obsessed with guides, listings, and long-read blog posts. Open for new information and strives to explore more undisclosed subjects. Social Media Accounts: Fb, Twitter, LinkedIn.

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