Let us ask you a question at the very beginning of our blog post. Are you socially active? We are sure that the most part of our readers will answer that they have accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Instagram or other popular networks. We won’t let you in on a secret saying that people like to communicate not only with their family, friends and peers within their reach but also with overseas partners, share information with them and get the response.
Aside from that, one thing's for sure, social networks serve not only communicational purposes but also business ones. Can you really afford not to use this fact to your benefit? Let us show you approximately how this works. Supposing, you have a website or blog. Nowadays each of them has social icons or buttons for quick and easy sharing. If the users like your products, services or other kind of content, they like and share it with their circles, which do the same in their turn. Not a bad way to reach the publicity (read free advertising), especially taking into consideration that it doesn’t cost you a penny.
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The other way of promoting yourself on social sites is just posting interesting, funny, wise or other information that is likely to touch people’s emotions or help them somehow on your social profile. We are sure that you exploit both approaches to the fullest.
Of course, the process doesn’t stop here as we wish to make our marketing strategy 100% efficient. The truth is that it is impossible without deep analysis of our efforts. Now we will quickly recap the essential data that is possible to fish out with the help of social analytics tools. After you understand why you need all those tools, we’ll give you the list of real industry kickers smart merchants use to know their customers better.
Before we go any further, we want to set something straight away. Without clear goals and social media strategy (like any other strategy) your efforts will be directionless and diluted. You should positively know what is your winning aspiration; where will you play; how will you win; what capabilities need to be in place; and what management systems must be instituted. So, platform prioritization, focused social listening, and relevant content selection will be impossible, increasing the likelihood that social will become a time sinkhole.
But we are not going to waste our time, aren’t we? So, here is the promised list of reasons why you should involve deep social analytics:
Have you heard enough to begin choosing the necessary software from the plethora of monitoring tools available on the market? We should confess that this occupation is a complicated task itself. But don’t worry; we are here to help you in this issue. Having studied multiple developers’ testimonials, we picked out the best and the most efficient social analytics tools available on the web. Now we invite you to have a closer look at each of them. Please read the descriptions carefully to make sure that namely this tool meets your marketing strategy requirements. Good news: some of the featured tools are paid, some have free test drive period and the rest are absolutely free!
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Value they offer and you can measure:
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With Radian6 you can listen, analyze, engage and connect. Knowing what people are saying about your products and industry results in selling, catering, and engaging your customers more efficiently.
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Viral Heat allows you get the most out of social across marketing, sales, and support. Here’s what they offer:
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Exclusive features from Social Report:
Go beyond Facebook and Twitter with analytics on important metrics for more than a dozen social networks and blog platforms, as well as Yelp business reviews. Track hashtag and keywords across entire social networks.
Post messages simultaneously to as many social networks as you wish. Choose to post immediately or schedule for later. Use an optional tracking code to measure conversions and calculate ROI - all from your dashboard.
See what's trending online and find out what is happening with the keywords that matter most to you with dynamic and unlimited keyword searching.
Use provided conversion snippet that you will place on your website to track conversions and determine ROI with a built in ROI calculator.
Take the important metrics and information from your dashboard and export it however you wish. Create reports or choose individual graphs and categories from the dashboard.
Add unlimited team members to your projects and set customized access levels. Convenient sorting by brand, location or however you wish to separate profiles.
Powerful REST API creates endless integration possibilities. Support for white labeling is also available to Advanced and Pro subscribers.
Chat with their support staff on Skype any time you have a question. Enjoy their fast response and hands on training.
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Sysomos offers social media monitoring and analytics solutions for brands, businesses and agencies. Its main features are:
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Synthesio key features:
Brands can listen, analyze and engage in real time, within one platform, around the world in over 50 languages across 200 countries. Get complete coverage of both social and mainstream media worldwide, with their large-scale data aggregation system designed to collect, store, and index massive amounts of content across the entire web in real-time.
SynthesioRank is a powerful, business-oriented influence ranking tool, specifically designed for helping the world’s leading brands and agencies to identify the sites and content that matter to them.
Synthesio’s proprietary Social Reputation Score is an intuitive and efficient way to provide brands with a consistent benchmark with which to measure their online activity worldwide – so you can track your competition, quickly understand your SWOT, set targets and improve your presence.
With each new client, they provide custom sourcing and research to include all the most relevant websites for the brand within each country and language targeted, and remove those that are not important, for fine-tuned insight that yields results.
To provide their clients with complete coverage of both Social and Mainstream Media worldwide, they’ve developed a large-scale data aggregation system to collect, store, and index massive amounts of content across the entire web in real-time, or near real-time if human analysis is requested. Their global aggregating technologies have been built from the ground up, and they do not rely on third-party data providers; leaving them in complete control of their rapidly expanding sourcing. Their crawlers are proprietary and work with any language – including 1 and 2 byte – extracting each post’s full content and automatically removing all spam, splogs, ads and duplicates.
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Why Brandwatch is genuinely different? At heart, they’re engineers and apply all that they know to give you the very best Social Media Analytics resource.
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How it works:
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Crimson Hexagon 6 pillars of leadership:
From building their analytics platform to solving problems and developing new reporting strategies for their customers, they strive to innovate. To them, innovation is about forward motion and not letting fear or habit stop them from trying new solutions or taking a new direction.
In social media, moving the needle matters. In the process of building a product that marketers and market researchers rely on to measure advertising and marketing efforts, they also develop trending analyses and insights that engage and educate the ecosystem and market about the cutting-edge of social media analysis.
In order to be the industry leaders they want to be for their customers, partners, and team, they strive to lead in the conversation about social media analytics and social listening. Through conference panels, webinars, and guest blogging, and the conversations they have with customers and partners every day, they seek to be an influential voice, raising the conversation to the next level of sophistication.
By working exclusively with public data, presenting their methodology and validation studies, and partnering with public sector and academic researchers, they strive to be a transparent and valuable partner to individuals and organizations seeking to analyze social media data and to develop new tools for analysis.
To be successful as a company and as individuals, they bring energy and commitment to what they do every day. They work in a space where so much is new – why not be passionate about developing new methodologies, building new tools, and solving problems in new ways?
They bring the right people together to build social media software that their customers desire. When customers express that they need Crimson Hexagon’s industry leadership and recommend them to their colleagues, they affirm their direction. Being desired means that they are helping their customers create more demand for their team’s insights, from the water cooler to the boardroom.
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Comprehensive features for social business:
The company gives a 30 day full-featured free trial.
Single stream Inbox designed to never miss a message and tasking tools to ensure that no customer goes unanswered.
Seamlessly post and schedule your messages to Twitter, Google+, Facebook and LinkedIn with Sprout's powerful tools.
Unlimited reporting & exporting across all of your accounts. Profile, group and roll-up reports for high or low level performance data.
Discover what people on social media are saying about your brand through keyword monitoring.
The complete social relationship at your fingertips with contact records and editable contact notes.
Divvy up the workload amongst the whole team with tasks and collaborate in real-time to see who is immediately available to respond.
Turn messages into support tickets and ensure complete & expedient customer service with full HelpDesk integration.
A cohesive experience for users & teams across multiple social networks, regardless of where they are or what device they are using.
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Social Motus is a professional social media marketing and management software platform for Internet marketers, businesses and agencies. It allows:
Social Motus Manage all Facebook & Twitter channels from one platform.
Social Motus Schedule & publish your posts across all Facebook & Twitter channels automatically.
Social Motus Discover highly targeted prospects who are interested in your brand.
Discover what people are saying about your brand, industry & competitors.
Join the conversation & respond to all comments from one platform.
Automatically monitor & filter comments & conversations.
Social Motus Analyse your social media performance to improve ROI.
Social Motus Measure & analyse your social media results in real time.
Social Motus Track conversions and improve related business outcomes.
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This is a complete toolkit for your Facebook page. Let’s see what’s inside:
Attract more fans to your page and engage them with fully customizable viral applications. Quiz, Photo Contest, Sweepstakes, Fan Vote, and many more. All their apps are optimized for mobile devices.
Use real-time statistics to measure the performance of your Facebook page. What’s more, you can compare them to your competitors!
Why work harder when you can work smarter? Benefit from their easy to use tools to manage and moderate your Timeline.
Turn your fans into clients. Collect and export loads of information to your CRM and email software.
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Attensity is the leading provider of integrated, real-time solutions that blend multi-channel Voice of the Customer (VoC) analytics and social engagement for enterprise listening needs.
Attensity’s technology is designed to contextualize, organize, and surface customer-centric data from deep analysis of social and non-social channels. By deploying highly sophisticated, patented natural language processing (NLP) methods, Attensity provides reliable sentiment and insights, allowing companies to better understand and respond to the needs of their customers.
Attensity delivers clear advantages that help to improve the customer experience with their brands:
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You can try Nimble for free. Connect Your Contacts. Build Profitable Relationships. Nimble automatically pulls your contacts into one place so you can engage them across any channel (LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email) in one easy to use interface.
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Trial version of the software available. Generate more social buzz one person could ever produce. Manage multiple social accounts, post and message easily, get reputation management + social SEO in one tool as well as advanced social media management.
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You may choose a plan to start a 30-day free trial of the software. With Crowdbooster you get:
Check the number of retweets, replies, impressions, likes, comments, and many more metrics, all customizable by date range, all in real-time so you can quickly adapt to your audience’s reaction. Drill down to see who retweeted you, how many shares were organic, etc. Use the visuals to tell a compelling story to your colleagues.
See the benefits of long-term engagement or the effectiveness of a one-time social media campaign. Customize the date range to figure out what drives your community to grow. We will even alert you when we notice a spike.
See every Facebook post or tweet on a table with the associated metrics. Sort the table to see the message with the most viral reach, highest number of replies, etc. to highlight successful messages and use it to help teammates replicate your success.
Who is your biggest fan? How about your most enthusiastic retweeter? Do you know who they are? Use Crowdbooster to find your biggest social advocates and show them how much you love them, too.
Schedule as many tweets and Facebook posts as you’d like, all at the most optimal time as calculated by Crowdbooster to maximize reach. Customize your content to look exactly the way you want.
Save time and let Crowdbooster show you what to pay attention to in your analytics. Were there any spikes in the numbers? Like a smart assistant, Crowdbooster will surface insights and suggestions on the dashboard to help you understand how to improve.
Achieve maximum flexibility by exporting everything you see on the dashboard to a .csv file and manipulate them in your favorite spreadsheet program. Take only the numbers you care about to your report and use it to build different types of graphs to help you with deeper analysis.
Easily manage access to the dashboard for your colleagues and clients across any number of social profiles. Control the permission levels of team members and even share the interactive dashboard directly with your clients. It’s a great way to collaborate and demonstrate results.
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Peer Index is a social analytics for the age of context. Consumers have influence. But in what context, and amongst whom? Your business needs to know this to succeed.
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PeopleBrowsr is a San Francisco based company and the creator of new Top Level Domains (TLDs) dotCEO, dotBest and dotKred. PeopleBrowsr has combined its Social OS™ Network Platform, Kred Influencer Analytics and datamine of over one Trillion Conversations to provide Enterprise, Government and Top Level Domain owners the ability to launch their own social networks, with full engagement and powerful analytics. PeopleBrowsr is the only company with a 500M+ profiles Datamine, the only one with very high speed Analytics, the only one with real time Influence Scoring, and the only one funded by DARPA to build a Next Gen Network.
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Empower your teams with everything they need to build lasting relationships wherever your fans and customers choose to engage on social media. With Spredfast, your teams can attract the right audience, stimulate engagement, leverage your whole social team, and connect social activity to business impact – all with the security and control your brand needs.
Tailor customer engagement to be more effective. Tap into the preferences of your target audience so you can boost high-performing content, deliver powerful social applications, take advantage of targeting opportunities across all major networks, and incorporate paid promotion to grow your audience.
Get more mileage out of your over-worked and under-resourced teams by maximizing the number of high-value conversations they have across social. Do this by filtering massive amounts of social activity and zeroing in on opportunities to participate in conversations, deepen customer relationships, answer questions, and capitalize on social trends.
Build your social operation by making it possible (and easy) to expand the number of people who participate in social across your entire company. Sleep well at night knowing you have the right organization, planning, permissions, workflows and instrumentation in place to expand your social team without losing control of your social strategy.
Empower the right people at the right time and arm them with the right content. Use shared calendars to keep people informed and a central content library to give them easy access to the best, approved content. Keep a detailed audit trail of all social actions to meet internal and external governance requirements. Manage all this activity in the most secure environment available in social.
Make social an integral part of your marketing infrastructure. Break down silos by connecting social to your web analytics, listening, ad optimization, link tracking and CRM solutions. Take advantage of sophisticated technology across your social ecosystem and get more business bang for your social marketing bucks.
Understand the effectiveness of your social strategies and campaigns. Learn which content hits the sweet spot, why certain campaigns are more effective, and how your audience engages with key messages. Teams can dive deep with comparative analytics or quickly gain critical insights on social performance.
With Spredfast Performance Index, brands can uniquely measure social success using actual business goals. Customizable metrics and goal tracking empowers teams to work smarter in social. Prove your social business impact and improve your social tactics in real time.
Spredfast Spark empowers brands and media companies to deliver on the promise to stay relevant to their audiences – enabling them to uncover more moments that matter across social and unleash the ability to engage in timely, real-life conversations.
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Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do.
You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
Ready to learn more about your customers? Sign up for your 14-day free trial to discover who your customers are and what they're doing.
KISSmetrics shows you the real people in your funnel. Instantly pull a list of every person in a given step or the people that didn’t make it. Whenever you need to know what’s preventing people from getting to the next step of your marketing funnel, just run a KISSmetrics funnel, grab a list of people that didn’t get to the next step, and reach out to them.
Group people into different batches based on an action, like the month they signed up. Cohorts show you how long it takes people in that batch to trigger another event like canceling. With KISSmetrics, get a list of people in each cohort. When you need to understand how customer behavior changes over time, KISSmetrics tells you which customers have changed.
At any time, run a People Search for a group of people that meet any set of conditions you want. Let’s say you want to find a group of power users. These people love your product so if you understand how they use it, you’ll know what direction to push other users. Pull a list of people that have logged in at least 30 times in the last 30 days. Now you know exactly who to talk to. Your most passionate users guide your company, it’s about time you knew who they are.
What about looking at an individual person to see what they’ve done? In KISSmetrics reports, click on a person and you’ll be taken to their Person Details report. You’ll learn where they originally came from, what they bought, what they did after signing up, and every other piece of data they picked up along the way. It’s a complete history of how the person touched your business. It’s not good enough to understand what’s happening. Know who's doing it so you can truly delight your customers.
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Main features in brief:
Benchmark your Facebook, Twitter and YouTube profiles with that of competitors or best-practice examples, even if you do not administer these pages.
Save time and concentrate on the important things and leave the complex data import processes with us.
Automate the reporting of your social media data. Set up white-labled templates, easily create custom reports and send them as you like.
Import your Facebook Insights data for the pages you administer to track and compare them in more detail than ever.
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Marketing, customer service and research teams from across the industry verticals are using Simplify360 to create insightful social media reports and deliver better social customer service on daily basis. Would you also like to try? Just contact their sales representative and everything is in the bag.
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Some of the product features the company offers:
eCairn’s database of influencers is organized in tribes. It is strong of about 1000 tribes and 500k influencers located in 16 countries, with more on the way every day.
Create mashups and expand your influencer lists with eCairn’s auto-discovery, dynamic lists, list building and importing features. Leverage project-specific tracking and full influencer profiling, including traffic, geolocation, links to the tribe and a broad array of statistics. Draw on eCairn tribes and influencers to create your private tribes.
eCairn Conversation™ provides project-based relevancy, based on the influence and reach ranking of the influencers within your project. Extensive contextual profiling is at your fingertips, giving you access to deep identity information such as contact, traffic, reach, location, social network presence and more. Our powerful search engine indexes both profile and conversation data and delivers high quality search results filtered for relevancy, geography and topics.
With eCairn Conversation™, take advantage of a comprehensive social graph explorer. Social mapping and clustering complement geographical mapping, as well as relevance and topic ranking and overlay, and positive and negative filtering.
Whether you are working on a global scale or within a single tribe, eCairn Conversation™ lets you monitor your share of voice and share of mind, track sentiment and trends, and run efficient marketing campaigns.
Listen to 1000s of sources, analyze in 6 languages. Consolidate content from blogs, Twitter, LinkedIn, Facebook, YouTube, and any source with an RSS feed. eCairn Conversation™ provides extensive listening and visualization capabilities, complete with sentiment analysis, expression analysis and trend analysis.
Manage your engagement from a single social workspace by project. Draw action plans, track your engagement and distribute tasks among team members. Share, bookmark and annotate conversations.
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Get a free trial if interested. Here are major Engagor features:
Social Media Monitoring
Social Media Inbox
Unified conversation thread
React to messages
Manage Twitter Profiles
Manage Facebook Pages
Social Media Analytics
Connect Youtube Channels
Connect Tripadvisor Points of Interest
Connect Mixcloud Profiles
Social Media Management
Publish new messages
Mark mentions as read
Connect Twitter Profiles
Connect Facebook Pages
Connect Foursquare Venues
Overview of new mentions and tasks
Assign mentions to your colleagues
Structure your Inbox with tags
History of actions
Mark mentions as read
Measure your team performance
React to messages
Manage Twitter Profiles
Manage Facebook Pages
Manage Google+ Profiles
Manage LinkedIn Groups
Daily and Weekly Reports
Automatic Custom Reports
Automatic Custom Reports
Intuitive Keyword Query Setup
Global Data Coverage
Connect your Profiles
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Webfluenz allows you to search unlimited keywords about your brand, campaigns, competitors, people or any topic of your interest.
They bring you conversations from millions of sources across seven different channels - Social Networks, Video Sharing Services, Photo/Image Sharing Services, Microblogs, Blogs, etc.
Monitor your own twitter, facebook accounts and pages in real-time.
Their dashboard solutions are simplified visual representations of complex data to help you understand detailed analysis easily. You can customize the dashboards with multiple filters.
Get in-depth analysis of your Facebook and Twitter account with live feeds and historical data. Use advanced filters to drill down into comments, updates, accounts and pages on social networks.
Get more focused data by slicing it through additional queries. Analyze as you think, run unlimited queries within campaigns across any time range or media-source and drill-down to topics.
When you want to have a preview of your topic of interest on the social web, they give you conversations both from their archived and real-time data. They also enable you to engage with people, publishers and authors directly in these conversations.
Identifying those that have a larger impact on your social presence ensures that your analysis and social management reflects more than just numbers.
Understanding the intent of your consumer on social media networks can help you strategize your social media presence and maximize it’s impact to target possible customers.
Analyze what is trending in social media about your campaign, brand, product or any topic of interest, shuffling through thousands of conversations to get productive results.
Compare performance of one brand over another in the same date-range.
Compare the performance of your brand over different time-periods.
Breakup of chatter by geography.
Breakup of chatter by gender.
Breakup of chatter by channels.
Customize your dashboards to get precisely what you want. Add or edit filter options for sources, geography, sentiments, saved queries, gender, read or unread mentions, and so on...
Get complete profile of the author and people/publishers who are creating a buzz around your brand or topic of interest on the social web. Reach out to them based on their influence factor.
Keep a track of all your engagements with multiple authors, people, publishers or links, done through the webfluenz systems.
Twitter and Facebook engagements are seamlessly integrated with webfluenz.
Engage with any comments from all sources and save all your engagement on webfluenz.
Tweak your dashboard settings and engagement columns to get focused and productive results. Prioritize or block sources; filter with geography, gender and language; classify with sentiment tagging, customer intent and influential people/publisher or links; edit contact details and more.
Add multiple users to an account to use our strong collaboration tools. Label, share or assign mentions on social media network to specific departments within your organization to reach out to potential customers, resolve customer concerns, or to simply share information.
Create your own workspace by using single or multiple columns to monitor projects, search topics, social profiles and datasets in a single unified space. Use their existing set of columns or edit them to dedicate for mentions, assignments, labels, influencers, engagement history with different set of filters and more.
Your concerns and issues are of important to them, they therefore do not charge you additionally for customer support services. You can reach out to their customer support team 24X7 for any issues through live chats, emails, toll free numbers, or raise a customer support ticket.
They want to ensure that you are aware about how their products work best for you and your team. Therefore, they offer you complete training on their products without any additional costs. They also give you regular product update training and share documents for reference with every update.
Post status updates on your twitter. Image attachment, shortening links and location checkin options are available while creating the update.
Post status updates on your Facebook account and pages. Link previews, shortening links and location checkin options are available while creating the update.
Post status updates on your linkedin accounts. Image attachment, link previews, shortening links and location checkin options are available while creating the update.
Create update on multiple Twitter, Facebook, LinkedIn accounts from one location.
Schedule updates to be sent at optimum time during the day on various social networks.
Keep a track of all the results derived from various permutations and combinations of filters and tags using detailed reports. You can get these in-depth reports for all your search topic profiles.
Get concise and easy to understand dashboard reports for all your dashboard analysis - Deep-Dive, Competitive Benchmarking and Comparative Benchmarking.
Download all graphs in PNG, JPG format.
Download data in the CSV format.
Get daily updates from social media conversations on your search keyword delivered in your inbox.
Keep a track of activity happening with the topics set-up in your account. Get alerted when negative chatter about Amazon by women from US goes up by 100% in last 24 hours.
Get daily alerts for social media trends in your inbox.
Maximize the results of your social media strategy by analyzing your Twitter account with our social media tools- advance filters and Ad hoc query (filter by mention text, authors and shared links), that let you drill down tweets by you and your followers. Manage your account- reply, retweet, schedule updates and mark favorite to tweets.
Evaluate the impact of your Facebook account and page with our advanced filters that let you get focused data from updates and comments. Boost it up with our other Facebook features- updates, like, comment, post pictures, check-in location and more, that lets you constantly engage and manage your Facebook presence.
If you are looking for global data they can reach out to every continent- Europe, US, Middle East, Asia or Africa and search conversations in the language you want. They give you options to search in as many as 90 languages including French, Spanish, German, Portuguese, Japanese, Simplified Chinese, Korean, Russian, Arabic and Persian.
Judging the mood of a conversation relevant to you is fundamental to understanding your social presence, be it for the purpose of analysis or management. When you have hundreds of thousands of mentions every day it becomes an impossible task. Webfluenz provides automated sentiment tagging in 24 languages ensuring that you spend your time on analysis and management instead of sifting through thousands of mentions.
Automated sentiment tagging is often achieved through word lists namely mentions with ‘hate’ would be tagged negative and so on. This approach is significantly lacking in dealing with the nuances of social interactions wherein sarcasm and colloquialisms are more the norm rather than the exception.
Webfluenz, on the other hand, uses proprietary technology to break down a mention into its building blocks which are then analyzed for sentiment related to your search topic. This ensures vastly superior accuracy.
In addition, Webfluenz provides an easy way to manually override the automated sentiment tags. Their continuously evolving sentiment tagging system learns from your feedback and provides you data with higher levels of accuracy.
English, Indonesian, Arabic, Vietnamese, Thai, French, Spanish, Portuguese, German, Malay, Simplified Chinese, Italian, Tagalog, Japanese, Russian, Danish, Dutch, Persian, Hindi, Hebrew, Finnish, Norwegian, Hungarian, Korean
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Buzz Numbers delivers social media information and insights.
Listen, Understand, Engage.
Turn social media into an intuitive research, reporting and engagement tool.
Question, Explore, Execute.
Examine key trends and explore critical insight into areas that will have real impact for your business.
Comprehend, Inspire, Action.
Empower cross departmental teams to take decisive action and deliver social media ROI.
Collaborate, Empower, Deliver.
Realise the full power of social media without the time and expense of hiring an internal team.
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The tool allows you:
In today’s era of social networking, users are actively sharing ideas, activities, events, and interests within their networks. They are constantly exchanging views on topics related to politics, entertainment, products, brands, sports, and a lot more. In fact, there are millions of messages floating on social media channels like Facebook, Twitter, YouTube, FriendFeed, etc. Are you tracking what’s being said about you and your brand online? Are you able to filter messages that are associated with your brand? If not – you will like to check that out. You can use Context Mine to get all the chatter around your company and brand. Check out your online reputation in real-time.
When you decide to monitor social media you look around a tool which can cover the maximum number of channels. There are lots of tools available in the market. Most of them cover the popular channels like Facebook, Twitter, and YouTube. But, Context Mine covers not only the popular channels but almost the entire social media. It covers more than 200 channels which include video sharing networks, micro-blogging platforms, social networking sites, news services, blogging platforms, news aggregators, and many more. You can also add your own RSS feed to monitor.
The era of communication has changed. Today, people write about experiences at several social media channels. More and more consumers are turning to the web to find businesses and products, and more consumers rely on online reviews or “digital word-of-mouth” to make their purchase decisions. If a customer purchased a mobile set and faced some problem with its battery, chances are high that she will update this immediately on her Twitter and Facebook post. Same applies in case of a hotel reservation, purchase of a refrigerator or even with a movie. Users are constantly updating their social profile, their status on a regular basis with all this information. As a brand owner you would like to listen to your customers, their unofficial feedbacks, both positive and negative. Context Mine’s contextual search and data mining capability helps you do just that. You can track your influencers and know everything that is being said about your brand. You can even contact the people who are talking about you in real-time. And most importantly, you can avoid the propagation of negative sentiments.
Along with your own brand and product, you can also track your competitors. You can check the social presence of your competitors and also monitor their online reputation. You can track your own and your competitors online visibilities and compare the trend with your own product. It helps to understand the market reaction – why people are satisfied with one product and what next would they like to see from either you or your competitor. Context Mine can help you to do all this from a single dashboard. Create topics and start monitoring. Simple and effective.
Your employees are abuzz with opinions — the only question is whether that buzzing reaches your ears. The first step is to tune in. At many occasions you would like to see what your employees are talking on their social media channels. Are they talking about your brand? Are they talking about the domain you work in? Are they promoting your company through their presence on web? All this and many more things about your employees can be useful to your organization. You can track all this through Context Mine. Start listening and make your employees your best marketers!
PR campaigns require regular monitoring and engagement. Context Mine provides a good platform to monitor your PR campaigns. You can track the conversation at different levels. It could be real-time, hourly basis or on a daily basis. You can reach out to the real people who are talking about your campaign or trying to seek some information on that. You can engage those people with relevant conversation and interaction. And, you can do all this by using Context Mine.
When you are spending money on your marketing effort, how do you know the impact it is creating? Do you know the return on investment (ROI) for the marketing expenditures you make? The answers could be crucial when you are spending especially on the Internet. Though online marketing and social media marketing are drawing lots of attention these days, measuring marketing ROI remains one of the major challenges. But with the help of Context Mine, you can now check the buzz your particular marketing campaign is creating in the online community. You can see all the messages and all the people who are influenced or impacted by your efforts. Measuring ROI with the help of Context Mine statistics is much easier.
A market research where geographical statistics related to social media conversations are required is a good fit for Context Mine. You can use this application to fetch user statistics according to geography. For example, if you want to know the popularity of a particular brand in a particular region, you can check out the number of messages that region is producing. You can get the statistics as per the city, state or country.
When you are monitoring a particular event or campaign, you would like to view its real time statistics. Find out who is talking about this event and who is helping this event. What is the hourly trend? Which social media channel is creating maximum number of messages? Twitter or Facebook? Are they uploading any photographs on Flickr? Or Picasa? You can track all this information through Context Mine. Just create your topics and start monitoring all the conversations and statistics in real-time.
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mPACT social media analytics will help you:
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Talk Walker is a powerful easy to use social media analytics for brands.
What you can do with Talk Walker:
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Sprinklr is really about you. They believe that people never forget how you made them feel. They help big brands manage their customers’ social media experiences. They build software that connects every social media experience to every enterprise system.
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Ubervu provides instant brand insights powered by social media. It’s the only real-time social media marketing platform that shows brands what they need to know, now.
Their customers use uberVU’s insights-driven dashboard to learn about their social space, observe key conversations, connect with customers, and report their success.
In-depth data on influencers driving the current conversation.
Awesome geo distribution data - all the way down to the city level.
Connect all your social accounts and reply to everyone straight from a single dashboard.
Reply while the response is fresh in your mind, then schedule it for later.
The smart scheduler automatically posts at the best time to reach more of your audience.
Start conversations with influencers talking about your topic right now.
Real-time mentions streams pull from Facebook, Twitter, LinkedIn, Google+ & more.
Keep track of likes, retweets & more — all in one place.
How healthy is your community? Track your sentiment level for any desired timeframe.
Know what people are really saying by seeing the most commonly used words and phrases.
Smart reports automatically update with new data at your set frequency
Do you want a bar, line, or pie chart? Just drag-and-drop your data widgets and you're good to go.
Share your success! Just download or include your team on your report's email list.
Infographic-style data visualizations make for gorgeous reports.
UberVU has been featured in:
They pit two similar brands against each other to see who comes out on top.
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You can get started for free with this social media management tool.
They position themselves as the leading social media dashboard to manage and measure your social networks. With Hootsuite you can:
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Some services are free, some are paid here.
Get to know how far your tweets traveled.
You enter a query, like a URL, hashtag, username or phrase.
TweetReach analyzes the tweets that match your search.
You get an in-depth report on the metrics for those tweets.
Need real-time Twitter analytics, ongoing monitoring or more tweets?
Their TweetReach Pro subscriptions include comprehensive Twitter analytics, through their real-time ongoing Trackers and bundles of snapshot reports. Get more tweets and deeper insights. Subscriptions start at just $84 per month.
In addition to TweetReach, they also offer comprehensive analytics for both Instagram and Tumblr. Track any public Instagram account or hashtag, or any public Tumblr blog or topic. Great if you're running campaigns across platforms!
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Klout helps you stand out in social media. Klout helps people be discovered for their unique passions.
1.25MKlout Perks delivered
15BDaily social signals
50BAPI calls monthly
Klout offers several ways to bring influencers and brands together. To learn how your brand can work with your influencers, visit their Klout for Business page.
With Klout’s API you can put influence to work on your site. See their Developer’s portal to learn what their API can do for you.
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Simple real-time social media search and analysis.
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Real-time monitoring and analytics for Twitter.
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The tool makes it possible to instantly create a custom page with the latest buzz on any topic.
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Like many other similar tools How Sociable offers free and paid services.
Why you should try the tool:
IF you are responsible for managing your company or client's brand communications, so that you can demonstrate return on investment from social media marketing to the board.
IF you are a small / medium business owner and manage all social media activities yourself, you need to measure your own brand value as well as your competitors and track your progress regularly. When you yourself handle your social media accounts, it becomes very easy to get distracted with your regular business activities, and to treat social media as an "extra" activity, something to be done when you have taken care of everything else that is "directly" related to the business. That is exactly why measuring your brand value regularly helps you get your focus back on track whenever you see negative signs.
You may think you are a ‚ 'social business', but are you really listening to what your customers are saying online? You can create and share all the content you want via social media networks, but if you do not monitor social media activity and online engagement with your brand across the web, you cannot understand or manage its impact.
In the social media age, peer influence is the key to customer confidence in your brand - and most people seek recommendations and reassurance from their peers online.
Without effective social media management and monitoring, you cannot control your online reputation. That is because it is now dependent on what others say about you - and not restricted to what you say about yourself. If you are not part of the conversation - at least by listening in on it - your brand identity will be completely shaped by perceptions that you are not aware of. This means that you don't just need to manage your own social media accounts and networks - you need to monitor the whole social web!
How can you listen to everything that is being said about your brand online? You could spend your entire day on social media research and still not cover everything. And even if you did manage to collect all the necessary data, how would you analyze and use it in a meaningful way?
Social media tools can make your life a lot easier by filtering all the relevant data on the web and using metrics to give you an objective view of your brand positioning. Tools like HowSociable make brand management easier by providing a simple way to measure brand impact online using just your brand name. It gives you a 'magnitude score' of 0-10 that indicates the level of activity around your brand in a given week from across the social web, using the 36 most popular social media sites. It even breaks down scores for different social media platforms so that you can see where your brand is most active.
Here is a recent HowSociable 'magnitude score' for Google across the full range of social networks. Unsurprisingly, the brand's impact is very high on its own social network, Google+ but it is not engaging with bookmarking sites like Digg or new platforms like Instagram.
The tool also allows you to see what pages referring to the brand have had the biggest impact and track how scores change over time.
It is not just your own brand you need to monitor. Social media metrics and scores mean nothing if there is nothing to compare them against.
Tools like HowSociable can be used to compare your brand against those of a similar type and size of yours as well as well-known household brands so that you can take a realistic measurement of your influence and set targets that are in line with your growth strategy. For example, a small law firm could benchmark itself against a massive brand like Google, a local competitor and an international firm in their sector and decide what scores to aim for on different social media platforms. A score of zero may be acceptable on Facebook but not on LinkedIn. They may not think that something like YouTube is relevant for their business development but then realise that competitors are using it successfully to build online influence.
Simple metrics produced by social media monitoring tools may not be infallible but they do give you concrete numbers that will resonate with your board by allowing you to benchmark and evaluate not just social media marketing but overall brand marketing activity.
By sticking to a given formula used by a chosen social media monitoring tool, you can start to look at patterns and trends that allow you to make better decisions about your brand strategy. You can set goals, measure improvements and identify your brand's strengths and weaknesses. All of this gives you very valuable management information which will help you get taken seriously at board level.
Facebook, YouTube and Twitter combined account for less than 20% of the activity on the social web. Having the most likes, views and followers doesn't mean your brand is having the biggest impact. HowSociable calculates brand impact scores using a sample that gives you a view on the parts of the social web where over 60% of the activity takes place.
You could invest an hour or so a day trawling the web to reach the same conclusions as HowSociable. Wouldn't you prefer to be spending that time doing what you do best - engaging with your customers? HowSociable's reports can draw your attention to the parts of the web you might be neglecting and indicate where your efforts have had most success.
Social media monitoring software is notoriously complex; it often has hundreds of features that require you to invest days in setup and training. Wouldn't you prefer to have a tool that just works? We're focused on giving you the information you need as quickly and simply as possible. Start using HowSociable today so you can focus on the one thing that's most important to your business.
Like thousands of others, you'll probably find the free version of HowSociable to be super useful. When you need them there are other options too. We want you to be able to get started and enjoy the benefits of HowSociable immediately, and we've made it so easy you've probably already tried it. Whenever you need more or less coverage you can upgrade or downgrade your account, there are no cancellation fees.
Start measuring your brand’s Social Media Presence today – and make Brand Communications a priority for your organization.
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Read the top posts, know the top searches, get your blog into IceRocket’s high-priority indexing queue. Power up your social program with the new standard in social media marketing.
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TweetDeck is the most powerful Twitter tool for real-time tracking, organizing and engagement.
Organize and build custom timelines, keep track of lists, searches, activity and more—all in one interface.
Create searches to track topics, events and hashtags. Refine the results with filters.
Tweet, monitor and follow new accounts from all—or just one of your accounts.
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Monitor the Web for interesting new content.
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Enter a search query you wish to monitor. You will see a preview of the type of results you'll receive. Some handy uses of Google Alerts include:
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Social Aapps HQ
Monitor what others are talking about.
Listen and monitor conversations happening on the web about your company, competitor and industry in general. It takes less than 10 minutes to setup and it's free!
Monitor social media channels & everything else.
Engagement & Influencer Scoring.
Track relevant keywords.
Filter results by channels (FB, Web etc.)
Social media competitive analysis & industry tracking.
Sentiment trend reporting.
Filter by channel, keyword etc.
Determine high activity time.
Track competition response times.
Determine users' behavior via Online Monitoring.
Send post to multiple social networks.
Schedule messages on Facebook, Twitter & LinkedIn.
Integrate RSS/Atom feeds.
Find perfectly targeted customers.
Monitor competitor activity.
Discover potential buyers.
Eliminate 50% of your time spent in social media management.
Assign task to users along with notes.
Ability to prioritize tasks, log notes, track user activity.
Identify latest trends for your brand and competition.
See mentions that drive trends.
Filter trends based on sentiment, search profiles and more.
Enter Geo-coordinate & radius to find all mentions in that location.
Identify countries where activity is happening.
Filter mentions based on country.
Check out brand reputation by location.
Automatically identify language of content.
Filter mentions based on language.
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Identify your competitor’s most shared content. Social metrics, most shared authors, scheduled monitoring and a robust API – all for free!
Find out where your competitor's content is being shared and promoted.
Let our enterprise scale technology do all the hard work of sifting through data.
Monitor, schedule and analyze social sharing metrics in one intuitive dashboard.
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The best Twitter tracking tool on the planet. 100% FREE.
All the services you use.
SumAll WebApp Keep track and improve across their 30+ services.
The only tool you need. Whether you’re focused on social, commerce, payments, site traffic, or all of the above – see it all at once, as it happens. Compare Twitter engagement to site visits to see if your tweets are driving traffic to your website. New connections made daily.
SumAll Mobile Now stay on top of it all on-the-go.
Your data delivered daily. Get all your vital data sent to your inbox with our customized daily and weekly e-mails. Key takeaways, important insights, and comparisons from the prior week to the present are all included. If you’re away on a business trip or not in the office, you’ll never be out of the loop.
SumAll Inbox Get a morning e-mail summarizing yesterday’s progress.
New features released like clockwork – Automatic Weekly Progress Tweet, coming soon …
And used daily by their customers
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Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place.
Monitor individual departments, multiple websites and anything else using dashboards.
Pull data from popular services like Google and Salesforce using pre-built widgets.
Securely display data from your company's databases using custom widgets or Push API.
Share dashboards with management, customers and virtually anybody else.
Data from the past is archived within Cyfe, so you will never lose sight of it again.
Download or schedule email reports of your data in PNG, JPEG, PDF, and CSV formats.
Automatically rotate one or more dashboards for your big screen monitor.
Branded reports, domain name mapping, dashboard backgrounds, and more.
Track number of new sign ups, app downloads, subscriptions, and other related KPIs in real-time. View Example »
Monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more. View Example »
Monitor all your marketing channels like email, SEO, SEM, social media, and analytics from one place. View Example »
Automate client reporting by bringing together their advertising, SEO, social media, and analytics data. View Example »
Track multiple websites, top referring domains, search engines, SEO keyword rankings, and more. View Example »
Keep tabs on business expenses, company revenue, customer invoices, balances, and more. View Example »
View sales goals, top sales reps, latest opportunities, win/loss reports, new customers, and more. View Example »
Get a bird's eye view of your latest projects, tasks, to-dos, upcoming calendar events, and more. View Example »
Network monitoring, website uptime, server load, app performance, and end-user tracking all in one place. View Example »
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Take control of your links, sign up for free.
Bitly Brand Tools are the must-have for marketers to fuel branding, engagement, and understanding in the connected world.
See who is consuming what media where in the United States, in real-time!
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To sum it up, we would like to say that each one of the above tools have its strengths and weaknesses. You might have noticed that most of the "trackers" have similar outputs. However, some of them fit almost all customers’ requirements due to the technology compromises. We believe that the most awesome tools are those that provide best-in-class technologies to extract specific data types and used by an experienced social strategists.
The truth is that choosing the proper social analytics tool is very individual and depends on your particular business needs. We hope that our compilation, grounded on web developers’ and site owners’ opinions, will help you make up your mind. If you have the experience of using some or the listed tools, please share your feedback with the community. We would also be happy to hear from you if we missed some extraordinary tool here. Please, give the link and write a few words why it is so special.
Thanks in advance for your kind comments.
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