The War for the Global Ecommerce Market- Alibaba or Amazon?

There is an ongoing debate as to which of these two online shopping giants - Amazon and Alibaba -- is winning the E-commerce war.

Founded by Jeff Bezos in 1994 as Cadabra and launched as Amazon in 1995, Amazon dominates the e-commerce market in the U.S.

Launched by Jack Ma and other founders as a global wholesale marketplace in 1999, Alibaba heads the market in China.

These E-commerce sites provide a more straightforward, cheaper way for even small manufacturers to distribute their goods and find potential buyers.


Reports say that in 2017, Amazon is up 30 percent this year, while Alibaba's stock has nearly doubled as both companies race to a 500-billion-dollar valuation (Update: Amazon has already crossed this).

Alibaba has already accounted for more than 80% of all online purchases in China. In the past two decades, these platforms have added even more services, ranging from cloud computing to video.

As consumers and companies are more likely to use their platforms, it is expected that these firms’ businesses will reinforce each other, and diverse revenue sources will empower further growth. It is also likely that by 2020, the U.S. E-commerce market will reach $632 billion and the Chinese E-commerce market will reach $1.7 trillion.

These two giants are at the center of eCommerce templates in their respective countries. While Amazon is providing full advantages of real-time information in America, which is not available in physical stores, in China Alibaba is showing how dramatically one company can reshape business in a fast-growing economy.

While Amazon has accounted for 3% of total retail in the U.S, Alibaba accounted for 11.8% of total retail in China. Between these two, who is the world's most valuable online retailer?

The answer requires a detailed analysis of the history, services and products, market values, operating countries and major shareholders of both these E-commerce giants.

The infographic below compiled by E-commerce Platforms is a detailed comparison of these two retailers. The details given show that it is crucial for both the companies to maintain their efficiency and liability levels, to grow at a rapid pace over the other.

Check out the infographic below:

alibaba or amazon

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Ana Farr is the Community Manager at and She is a matcha and mindfulness enthusiast and loves to chat about the implications of blockchain technology. Reach her on LinkedIn.

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