Etsy or Shopify - Table of Contents:
The first thing I have to say is that comparing Etsy or Shopify is like comparing a shovel to a rake. I mean, both of them are tools, you need them for different purposes, and they both are reliable and convenient. In theory, you can use the shovel to gather the leaves and the rake can somehow be used for digging, but would you really use them like that? And could you decide which one is more useful for your garden? It will be really hard to define the winner of the competition because every concrete case has different priorities.
So, we have to start by going through what Shopify & Etsy were created for, how you can use them, and for what purposes. Just as the shovel and the rake – both Shopify & Etsy could be useful to you for a specific goal.
The Etsy was created in 2005 as a marketplace to sell different hand-made and antiquary products. Self-made sweets, knotted sweaters, old jewelry, or vintage clocks – you can find lots of quaint objects and interesting ideas for a present there. As I said, Etsy is a marketplace. It means every seller gets a little space within Etsy’s territory and offers his goods there. Just like small shops in a huge shopping center. Crafters make contact with clients via the messaging functionality within the marketplace. All the products are sorted into categories, so it is easier for customers to navigate through the site.
If you have a small business and craft some pretty stuff with your own hands then Etsy is ideal for you. People who work alone and want to start selling quickly without website creation and audience-seeking issues are welcome here. An audience to sell to, simple functionality, fast start selling, and little problems with management – if you need all of this as a merchant, Etsy will fit.
It is an e-commerce platform that gives you all the necessary tools to launch, grow and maintain your business. Not only can you build yourself a website, but you can also sell on social media, support a brick-and-mortar store, and create pop-up shops. It has special modules to monitor inventory, payments through more than 20 gateways, and shipping details. Besides that, you don’t need to install anything on your computer. Shopify is completely cloud-based and cloud-hosted. You just open it in your browser and work with it anywhere you want.
Let’s assume you have a prospective business that will grow over some time. You want to define the look and functionalities of your online store according to your taste. You are ready to launch an advertising campaign or have a plan for how to bring clients to the shop. If those assumptions are true, the Shopify store will be a great next step in the development of your business.
While working in the garden you don’t use only one tool for all the actions, do you? You dig with a shovel and gather leaves with a rake. You can use the same approach in your business and use different types of selling for your brand. Lots of people start selling their brand at Etsy and then when some time has passed and the product becomes somewhat popular, they move to the personal Shopify web store. Or vice versa, you can create a big and beautiful online shop and then register a page on Etsy to bring clients from there to your website. Combining instruments to achieve greater results is a wise strategy.
The greatest mastery of a businessman is to use the proper tools for every specific action. Wisdom comes with experience, so if you have a little startup business you should try both approaches to understand which one is better for you. On the other hand, if you have a big and flourishing brand it may be profitable to use them both.
Have you ever sold something on Etsy? Or maybe you created an online store on Shopify? What do you think–would a combination of Etsy and Shopify be profitable? I would be really pleased to hear some opinions in the comment section below.
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