Facebook's popularity covers our planet like a tsunami and each day more and more people are impacted by this monstrous social network. In most of cases Facebook's influence is very positive because it erases all possible borders on our planet creating unique online world, socializing different types of people, helping in networking and so on. Of course marketing gurus are not standing aside from this tasty morsel and run various campaigns on Facebook.
If you are going to create your own brand page on Facebook (possibly based on one of the premium-design Facebook templates available on TemplateMonster) than you will definitely need some effective analytics tools that would help you to trace down the results of your marketing efforts and other important indexes. Fresh and valid information is crucial for any marketer, and even Facebook itself won't let you stay in the informational vacuum - you can use their default analytics tool called Facebook Insights, which is also quite good. But who said that you have to limit yourself with the default software? There is always a chance to find a better alternative and the list that we've collected for all Facebook marketers is meant to do just that - please welcome the alternative Facebook Page analytics tools.
With the help of this service you can manage a large number of Facebook pages, analyze various statistics concerning your fans activity, interactions and content. Quintly offers highly functional dashboard with a number of automated processes.
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You can use this service absolutely for free just by signing in with your Facebook account. It gives a pretty decent amount of information about demography, penetration of population, users' growth by brand etc.
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Wildfire app offers free comparing analysis for 3 various Facebook pages, so it is a good tool to collect information about your business rivals. You can even set up alerts about sudden traffic changes on the pages.
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This one here is quite expensive, but still a very effective service that pulls up various data using Facebook API. This is a professional web tool for analyzing your Facebook campaigns and fan pages though we think that this service will be perfect for big companies and corporations.
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This tool gives you information about your ranking among other similar pages and sets a score for your page. This service is great for competitors analysis.
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Just another great analytics tool which offers a bunch of useful data concerning Facebook presence, campaigns and competitors. You can use detailed language analysis of your campaigns, receive automated real time reports etc.
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Of course there are also some social media monitoring tools that offer wide range of services with Facebook analyzing tools among other ones, but sometimes it's better to use dedicated software. You may also be interested in using the services of such statistics monsters as Compete or Comscore for gathering more information about your competitors' Facebook activity (however please keep in mind that these services won't give you any private data, obviously).
Now we'd like to wish you good luck with your Facebook campaigns, hopefully our list will help you find the best and the most effective tool that will boost your business presence on the world's biggest social network.
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