How to Improve UX of your eCommerce Website That Converts Visitors into Customers

Your website can command an immense amount of traffic; however, if your conversion rate is shallow, your revenues will not grow. How can you convince your visitors to become long-term customers? This is the most common problem for many business owners and site developers. However, some common mistakes are usually the cause of this low conversion rate. Enforcing certain trends and tactics can instantly boost your revenues. Here we describe some important ways that will help you put your conversion rate back on track!

1. Good client knowledge

Before starting a website, you need to know your target audience first. Do your research and try to understand what your customer is looking for. It is a good idea to start by analyzing your traffic. An excellent way to make sure you have covered your basics is by asking yourself the following questions.

  • What are most of your viewers searching?
  • Do you have it on your eCommerce site?
  • How many varieties are you offering?
  • Can you clients find it easily?

If your answer is ‘yes,’ you have covered a significant part of your customer needs. You see, understanding your customers will divide them into two general groups. The people looking to purchase, and those enjoying a good scroll. One way you can identify these groups is to have a search bar.

This will help you find what most of your clients are looking for. Since many people cannot go through numerous pages in search of their needs, they tend to skip the site instead of turning the page. Make sure that you can provide highly specific search results and products. This will ensure your viewer is pulled in by the variety available and inspired to make a purchase.

2. Introduce personalization

We do not mean to go crazy with the website design, but some personalized aspects of your website give its own identity. Copying another e-commerce site will only replicate its image and confuse your viewers. You can follow the following theme to construct a personalized theme for your website:

  • Step 1: describe your website with the first word that comes to your mind.
  • Step 2; choose a color scheme that helps you define the personality trait you choose. You can choose vibrant colors for a fashion-based website, neutrals for home décor and gold hues for a vintage collection.
  • Step 3; introduce pictures that complement the theme. You can work with the background of your products or perhaps the angles are shown to create a definite style for your website.

When it comes to eСommerce websites’ personalization, there is a lot to consider as compared to simple business and blogging sites. In simple words, an e-commerce website isn’t cheap, and many newbies hire website developers to undertake some complex optimization tasks.

3. Create groups to help clients

You cannot expect your viewers to look through the clutter to find products. Often business owners update products but are unable to classify them. Not classifying your products has many disadvantages.

  • Your clients are unable to find their desired products.
  • Even if they find one product, you cannot lure the buyer on with similar products.
  • Client loses interest fasts
  • Is not user-friendly, which leads to lower conversion rates.

Shopify Themes

4. Optimize photography skills

The importance of quality of photography on e-commerce sites is much understated. You never know - a buyer could ignore your products because he did not like what he sees. Of course, the images provided with the product listing is the only way that the viewer can visualize the product. This makes it extremely important. Here are some ways you can make sure that your images are up to standard.

  1. Use high definition photos that show the product clearly.
  2. Use good lighting so that the viewer can see the product clearly
  3. Snap pictures in a variety of angles to give the buyer the satisfaction of viewing the product altogether.
  4. Use a scale along with the product (often, a scale is essential for the product). You can always include dimensions in the description, but including a scale in the image has an entirely different effect.

5. Make your website purchase friendly

Many e-commerce sites make the purchase process too complicated. They include too many details, with numerous steps through which the buyer has to go through. This only irritates your potential buyer and can make him rethink and lose interest. WooCommerce help, website research, and consultation with experienced developers can help you create a pleasant purchase experience for clients. You need to make sure you are quick to seal the deal when the buyer moves in to press that ‘buy’ button.

  • Try to put all the required info on one page and keep data of the input to optimize purchases for the buyer in the future.
  • Include another page for the shipping method and credit card info.
  • You don't need anything else, so send in the confirmation before your buyer changes his mind.

6. Mobile optimization

We cannot stress the importance of mobile optimization enough. You see, nowadays most of the viewers are accessing the internet through handheld mobile devices. If your site does not work well on mobile, you could be losing 80% of your potential customers. You can optimize many ways for the mobile.

  1. One way is to employ AMP pages to improve searchability.
  2. Optimize the site for mobile view, cutting down loading times and the aspect ratio of graphics
  3. Invest in an app to optimize mobile usage.

Including these tactics will improve user experience on mobile, which will ultimately lead to boosted sales in the future.

7. Constantly debug your site

Sometimes minor bugs can hinder the user experience of your site. Often, owners are unfamiliar with the problems occurring on the sites. Even after improving all other aspects of their site, they are unable to raise the conversion rate. Such a situation should indicate a problem with the site and raise red flags. Even a minor bug at a critical point could prevent users from making a purchase, resulting in lower purchases. However, there are many ways you can avoid this.

  • Ask for feedback; you can always ask clients for their valuable feedback. This will instantly raise alarms anytime a customer finds a problem with the site. It acts as an effective filter for bugs.
  • Visit your site frequently, you can spend hour building your site, but unless you invest time in viewing it as a buyer, you will never find the problems. Try to give some viewer time to your site. Make some purchases every occasionally to ensure the entire process is going well.
  • Ask your friends to review your site, your friend and family can give valuable feedback. Pay attention to your comments and fix any issues they comment on to improve your site.
  • Hire professionals. There are professional companies that you can hire to view your site as a buyer and give feedback. They also give valuable suggestions to improve the experience. This is a valuable method to figure out the latest ways to improve your site.


These are the many ways you can work on your eCommerce site to improve it. To captivate a viewer and transform them into a buyer, you need to step into their shoes. Once you figure out what your audience needs, you will find a way to cater to it, improve your conversion rates and boost your revenues.


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Madan Pariyar

A talented web designer, Madan likes to write about coding, new tech trends, UI and UX. LinkedIn

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