15 Indispensable Free & Premium SEO Tools for Better Site Visibility

When working on search engine optimization for your own business or a client’s project, you will need to make use of some handy tools. If you have the budget and can afford a premium offer, then paid search engine optimization services are at your disposal. In case you are tough on budget but need to get a solution for better SEO ranking, then free and freemium tools are the best suit for you. Either free or premium – below you may have a look at 15 tools that are indispensable for SEO’s.

When building strong web presence and gaining notoriety on the web, you are likely to need some help for better site SEO. How do you know whether your web page and the content you’ve shared are relevant to the target audience? Does your resource look organic for Google and other search engines? Is the content on your site relevant to search terms people use? Answers to these and a number of other questions dealing with better site optimization can be found with the help of smart SEO tools.

These are the most efficient tools of making your project more visible on the web. If you need to have a look at statistics as per the progress your site has made or any other data, SEO tools will do most of the legwork for you. These not only suggest high-traffic keywords, but also rate competitors, do a bit of link building, etc. It doesn’t mean your site will appear on the first page of Google once you start using one SEO tool or another. Once you start using optimization tools, you will see a dramatic rise in unique visitors, which will give you great search advantage over competitors.

Things to Consider When Choosing SEO Tools

Before moving to the chart of the best free & premium search engine optimization tools, let’s have a look at the characteristics to consider when picking the best suite of free seo tools list.

  • Keyword search tools help you research and find the most frequently used keywords in the industry. This allows saving tons of time when optimizing your resource for phrases that will further generate loads of traffic.
  • The best SEO tools should provide trusted links that will drive traffic and lend authority to your website. These should be able to find prospective linking sites, manage link-building outreach as well as provide you with data on who’s linking back to your site.
  • How to find whether your strategy works or not? Reports and statistics will give you a deep insight into the number of links you’ve inquired during the last month, how high you rank in the SERPs, etc. Based on this information you can optimize your site’s existing content and work on the areas that need improvement.
  • Each business should know main competitors. The best SEO services should investigate this in depth, provide comparison of your inbound links, search engine ranking, traffic, keyword targets, etc. Some services will give you insight into the performance of certain pages as you browse the web thanks to the integrated toolbar.

These are the key points one should pay attention to when looking for the best SEO tool on the web. These will not only help your site become more competitive, but also be more visible to web spiders. So, if you are in search of the best search engine optimization services, move further to come up with a paid or free solution to optimize your site bring more viewers.

Free SEO Tools

There are hundreds of freebies available for download. So, let’s highlight the essentials and review 10 most powerful free weapons.


I guess Google Keyword Planner Tool is the most popular and widely used solution among site owners. With its help, you can learn what people are looking for in your region or worldwide, search for ad group ideas, find out how a list of keywords can perform and even create a new one. Here you can also choose competitive bids and budgets to use with your campaign.

how to increase website visibility


Moz is a suite of free tools that are available for everyone. These include Link Building, Social Analytics, SEO Toolbar, Local Marketing, and Google Changes. Use it to find out where and how your business can be found, as well as how many people are looking for it online.

how to increase website visibility


SEOquake is a popular analytic tool compatible with the most popular browsers, like Chrome, Firefox, and Opera. It provides information about any website you visit on a number of parameters, like page rank, Google Index, Alexa, etc. It’s also used to demonstrate how many times a keyword or a phrase appears on web page. The toolbar is easy and quick in installation.



SEO Book SEO Toolbar is a Firefox-only solution that works similar to SEOquake in many ways. It puts a bunch of information about the web page you’ve opened in your browser right at your fingertips, like traffic data from Alexa, SEM Rush, and more; on-page keyword optimization data including header tags, keywords usage; link data from Moz, Majestic SEO, etc.



Majestic is the #1 free SEO tool that allows examining your link profile in detail, provides reports and statistics to keep track of your site’s progress, crawls the entire web, logs tons of backlinks, and makes the link data available to you. It provides useful data about the competitor sites you can’t verify and enables you to see every link to your site the tool knows about.


If a web page doesn’t load in 4 seconds, people will simply leave. There’s a way to make them stay by making your web resource faster and more efficient. This can be achieved with the help of GTmetrix. The latter has a suite of tools and features to make optimization fast and easy, like page loads recording, site optimization for mobile devices, tracking the performance of your site with three interactive graphs, and much more.



SERPs Rank Checker will show you where your site ranks for certain terms. Simply insert the keyword and domain (or leave it blank to see all results), and check rankings.

SERP Checker


Bing Webmaster Tools is extremely helpful to see how Bing treats your site and take control in the matter. In addition, it provides insights into indexation, crawling, on-page keyword optimization, and a number of other elements that can improve your site performance in Google.



Google Trends is an awesome additional solution based on Google Search that shows how often a particular term has been entered relative to the total search volume in particular country or worldwide, and in various languages. The information is updated on a daily basis, so you may keep track of what’s trendy in the region you are targeting.



If you need to make a deep investigation of competitor websites, then BuiltWith is the right tool for you. It shows a number of behind-the-scenes stuff, like server information, frameworks, analytics, encoding, aggregation information, document information, CMS systems, and much more.


Premium SEO Tools

Now it’s time to list best premium SEO tools to improve site ranking and visibility. Most of these solutions come with free trial versions. So, you may check these out on your own before making a purchase.


Authority Labs is a great SEO tool for tracking SEO ranking by simply entering the domain name and the keywords you want to track. There is a 30 day trial version available, which allowing monitoring up to 50 domains and 1000 keywords. After 30 days, you will have an option to choose from four plans – Personal, Basic, Pro, and Enterprise. Prices vary from $9.99 to $450 per month. In case you choose not for buy a premium plan, you can keep using the trial version, with the possibility to monitor onlu one domain and 10 keywords.



SEMRush will provide you with detailed information about competitors’ keyword search. Here you can also see the domain’s search volume, number of traffic generated, CPC, search results, etc. What is more, here you can do some article marketing in your SEO campaign, check out whether a certain domain was hit by Panda update last year and how fast it recovered. The service is available in both free and premium options. If you want to get full reports, then a premium option is what you need. There are three plans to choose from – Pro recurring plan for $69.95 per month, a single month’s Pro subscription for $79.95, and recurring Guru subscription for $149.95 a month.



Raven Tools offers almost everything you need for building competitive marketing campaign, like SEO Research, Link Building, Social Media Monitoring, PPC Research, PPC Campaign Management, SEO Competitor Analysis, Metrics and Reporting. There is a 30 day free trial available, after which you may opt for premium plans starting from $99 per month for unlimited projects.



Whether you are running a small business, local business or a website - UpCity SEO tool will help your project grow. Some of the most popular tools and features that can help you succeed include on-site trouble shooting, ranking reports, social media and directory management, backlink exploration, and education center. Depending on what plan you choose, there is a free trial from 7 to 15 days provided.



Need to discover broken links in your niche? Then make use of the Broken Link Finder tool. By simply entering a keyword you will get the full list of related broken links. You can start sending your helpful tips and requests by exporting backlinks to the broken link. Pricing starts from $69 for 10 credits towards broken links searches.



That’s it, guys. Now it’s your turn to share your experience with us. What SEO tools do you use? What characteristics do you pay attention to when deciding on the best solution to choose? Do you opt for free or premium services? Feel free to share your thoughts and achievements with us the comments block below.

SEO audit by TemplateMonster Service Center

Do you need your website be visible to your target audience in search engines and you don't know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations within your website.

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Katherine Crayon

copywriter reporting on tech news and all aspects of the web design industry. Anyone looking for more inspirational posts, tips and advice or simply the latest industry news, meet her in person on Quora and Twitter.

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