He knows all ins and outs about SEO of any Joomla website, shares these insights on his popular blog Joomlaseo.com, and has also published the ebook Joomla 3 SEO & Performance. If this is not enough, he’s an experienced web designer in addition.
Especially for smaller sites, I can really do all I need using just the Joomla core options, which really keeps sites light and simple.
My main wish now is even simpler update mechanism, preferably fully automated, even though the mechanism is already much improved.
Outside Google, SemRush is probably the best keyword-research tool there is, and they allow for some limited free information.
That doesn’t mean that there aren’t any tools to make life easier. With some good tools, managing your SEO efforts in Joomla becomes much easier. Especially an extension like OSMeta is excellent for managing metadata in a structured way and keeping an overview. Especially for beginning SEO’s in Joomla, just this extension, plus a sitemap extension (OSmap or Jsitemap) are all you need.
Linkbuilding is a bit of a dirty word these days, as links should actually be earned, but without being visible, how can you earn links? So a little bit of linkbuilding is probably required to kickstart this process. A few links acquired by yourself may be enough to get the wheel spinning, but these links should actually be valid. Even though directory-submission sites are usually not the way to go, you could try some large and reliable ones like Blogcatalog.com or Alltop.com or promote your site via book marking networks like Delicious.com and StumleUpOn. Actually, On my blog Joomlaseo.com I currently have a lot of valuable links, but I never asked for a link, they all grew naturally, together with a steady growth in Google rankings.
The best way is to use your own social networks of colleagues and friends to get yourself noticed, but you shouldn’t be too shy... Still, this hypothetical blogger should understand that it may easily take a year or more before your actions start paying off.
Another issue I often see is that people create multiple menu-items linking to the same article. This generates multiple URL’s, all pointing to the same content. This is a source of so-called duplicate content and is not good for your rankings at all.
Apart from that, lack of structure is definitely number two and number three is being too generic with your content, or even copying other website’s content. Don’t do that, make sure you’re unique!
After all, the book was received pretty good. Especially the 5-star rating on Amazon proved me that the book is really appreciated. Also, even after almost a year, the book is still up-to-date really well. Even though Joomla evolved in the meantime, the SEO changes were minimal.
Then I have a number of general SEO blogs that I follow: searchenginewatch.com, searchengineland.com, searchenginejournal.com and thesempost.com.
In the Netherlands I am currently busy organizing an SEO Expert session together with Perfectwebteam.nl, the company of Sander Potjer and Martijn Boomsma and Yireo’s Jisse Reitsma, three guys well known for their work for the Joomla community worldwide.
And of course I will continue to follow the SEO developments closely and reporting on the consequences for Joomla on my blog!
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