Grab a Bunch of Secret SEO Tips [Interview With Matthew Woodward]

SEO at its core is fairly simple. You need to find out what the search engine algorithm wants and then manipulate the website to those factors. Once you understand how to do that, then you need to be willing to invest the time and/or money to focus on those ranking factors. I wouldn’t say it is really easy but it certainly doesn’t need to be difficult either.

The main thing I come across is people who are pushing hard on SEO but the foundations of their site are extremely weak. It’s like they are trying their best to bring in as many people as they can, to a website that sucks. Most people struggling with SEO seem to have skipped the part where they create an awesome website with valuable content that people want to visit.

I get asked to review people’s websites all the time because they are struggling to get traffic and climb up the SERP’s and the answer usually goes back to my previous answer. They have thrown together a website quickly and after building lots of links don’t understand why they aren’t getting the expected results.

You can make predictions based on data and research yes. No guarantees can be made but certainly an educated guess. It’s important to remember that SEO is ever-changing, so what works right now might not work next month.

Well, I guess the proof is in the puddin’. Look for testimonials and service reviews from real people to get an honest opinion about the SEO specialist or SEO agency. Check out their case studies to see how they approach SEO and the results they get. Usually, if an SEO agency is cheap and makes guarantees, that’s an instant red flag.

I think I need to dispel the myth that there is a shortcut to SEO and that SEO guru’s know lots of secrets you don’t. If you want to have a successful website then the only secret to SEO is hard work or pay someone else to do it for you.