Shopify Landing Page: Launch a Successful Shop Using Best E-commerce Practices

  1. What is a landing page?
  2. Shopify landing pages
  3. How to create a Shopify account
  4. How to create a landing page on Shopify
  5. Promoting a Shopify landing page
  6. E-commerce essentials for conversion-oriented Shopify landing pages
  7. Alternatives to Shopify
  8. Concluding ideas

Planning a landing page is a requisite step for the online presence of your product. Making a landing page for Shopify will be your top choice if you want to use a prosperous e-commerce platform.

Want to create a Shopify landing page?

For building an effective Shopify landing page, you should have an account on Shopify, make a landing page, take care of marketing issues, and implement the landing page optimization best practices. This article will talk about all the details for making the best e-commerce landing pages for Shopify and discuss some of the best e-commerce landing page templates.

What is a landing page?

A landing page is a stand-alone web page. A possible customer can find it after viewing an ad promoting the page or as the result of an online search. Landing pages are widely used in marketing because of their primary difference from a traditional website page. The focus and goal of any landing page is the action of the visitor. The owner decides what action they want the client to perform.

At the same time, websites also have this intention, but their aims are various and numerous. Concentrating on one thing, namely the visitor's action, allows a landing page to be incredibly effective and therefore remains in demand among specialists. In other words, a landing page collects the necessary data from the target audience. For instance, a landing page can generate applications for a particular service, meeting, training, or the purchase of goods, survey landing page examples, or it may offer you an option to download an e-book or some brochures. What is more, a landing page may be used as a subscription form to news and products that you offer, purchasing a certain product, etc.

Shopify landing pages

Creating a landing page on Shopify is the primary step to launching your online shopping business. Shopify is a foremost e-commerce platform that allows business people to create their online markets. Shopify is not difficult to manage, so you can organize your store, even if you do not have the proper experience. It is ideal for entrepreneurs who want to create their online store without any hassle and high financial costs. Shopify is also considered one of the best platforms for e-commerce.

Starting in 2004, it already has more than five hundred thousand active shops. Creating a landing page on Shopify is critical for the business as a shopping landing page creates leads, gives your shop a unique appearance, and collects data about your audience.

How to create a Shopify account

That is how Shopify homepage looks like.

To make a landing page on Shopify, you should create a Shopify account first. There are several easy steps for doing this.

  1. Visit the main page where you will see an empty field almost in the center of the screen. The field will ask you to enter your e-mail address.
  2. After completing this step, click the button "Proceed" and you will be on the page where you need to fill in two more fields: "Password" and "Your store name."
  3. Further, the platform will ask you to fill in standard personal data (name, address, phone number).
  4. To receive payment from buyers, you will need to configure the payment system. To do this, go to the "Settings" tab and fill out all the data in the section "Payment Providers." At this step, you should decide about the preferred payment methods. You will also see here many options for integrated payment systems. The most popular are and Stripe. Besides that, Shopify has its own payment system, which you can easily integrate. Then, you need to go through all the stages of registration and activation for the payment system. Once everything is finished, you can start accepting payments from your customers.
  5. The platform gives you the standard terms of the privacy policy, return policy, etc., but you should make sure that all these rules correspond to yours. To do this, click the "Checkout" button and scroll down the page. Next, click the button "Generate."
  6. What is also important at this stage is setting up predefined delivery rates. Buyers should know how much in addition to the price of the goods they have to pay. Many stores offer a free delivery option, which is not only attractive to the buyer but also convenient in terms of organization. The point is that the delivery tariffs are different and calculating them each time may bring some inconveniences. Therefore, it is better to include the cost of delivery in the price of the goods. To offer your customers free shipping, go to the "Delivery" section (Rate: Free Shipping Rate) and make the necessary settings.

How to create a landing page on Shopify

After setting up the account, you should work on the design of your Shopify landing page. It doesn't mean that you have to design it yourself, but you should imagine how your page should look. The aesthetic component of any online store is just as important as the look of a physical store. Nowadays, it is not necessary to explain how important a successful web design is. Namely, your Shopify landing page is the point where you meet with your clients. Considering these facts, there are several aspects that you need to think about when designing the appearance of your store. Decide on an appropriate theme and logo.

There is plenty of Shopify landing page templates. Some of them are offered at no cost, while others are premium options. Based on your financial resources, you can choose any with the most optimal topic and design for you. To create a landing page on Shopify, you will require a landing page theme. You can find many Shopify landing page examples on Shopify. However, if you need to customize a chosen Shopify landing page template, you will need some coding experience to edit the landing page with a drag-and-drop visual editor or additional apps.

For instance, some of the popular ones are Zipify page builder and Shogun landing page builder. The more advanced the page you want to make, the more technical skills it will require. Notably, do not confuse the theme, the editor, and the landing page itself. For a Shopify landing page, you need to choose or purchase a theme that addresses the intended style of your shop and adjust it with the editor.

Consider using a variety of perfectly designed Shopify themes from TemplateMonster. For instance, if your shop sells modern clothes, the theme Apparelix will become a trendy, flexible, and effective solution for your shop. For auto parts, consider the new and stylish, convenient Auto Gusto Automobile Parts theme for Shopify. The Furniture - The Interior theme can be used for various interior design tools and products, as well as other products like watches, mobile accessories, instruments, etc. as the theme is flexible and universal. E-commerce landing page designs should look professional and be oriented on the product it offers.

What's more, an important decision is the store’s logo, which will make it recognizable. Take the time to create a professional one; the logo should fit into the design of the site. You can create your own logo yourself, for example, using programs such as Photoshop or Canva or ask for the help of professionals.

Shopify landing page domain

The other technical part is the domain name for the landing page. Once you have chosen a design for the internet shop, it's time to make it more official. Choose and buy a domain name that will be associated with the shop sphere.

In the admin panel, click the button “Add a Domain.” Then, select the option “Register a new domain name.” Now, you can enter your chosen site name. After you activate your domain, your site will appear on the internet.

If you have completed all of the above points, click on the button “Launch Website” in your Shopify admin panel.

Categories of landing pages

The form of your store always counts.

There are also certain types of landing pages for Shopify online shops. What you need to do is define a strategy and the desired action. Think about whether you need your clients to make a purchase or leave their contacts or else. With a Shopify landing page, you can select a product to sell on your landing page. There is room for you to add more information about the product, recommendations, more features, client success stories, etc. At the same time, this will also help you attract the customer to your other products. You can build several landing pages for various products.

Another type of landing page is the one promoting discounts. It has great potential to capture traffic. It can be a seasonal sale, a store discount, or a discount on a certain product.

There is also a type of landing page that collects e-mails from your potential clients. It is designed for those individuals that are not ready to make a purchase and is among the lead generation landing page best practices. Thus, when you obtain the client's contacts, there is a possibility to create a long-lasting relationship with them. The best opt-in pages easily get people to opt into a mailing list. Further, you may offer some exclusive discounts to the subscribers that will attract them to buy.

Promoting a Shopify landing page

As with the physical store, which requires a marketing approach, the online shop also needs thoughtful promotion. Otherwise, the potential client will not find you. When maintaining landing pages for e-commerce, it is advised to follow the most effective marketing practices. For this, you should use all possible channels. Today, among the most popular are social networks, PPC (pay per click), and content marketing strategies. Notably, you should define the best ways that work efficiently exactly for your business. Before you find a channel that is perfect for you, it is worth it to try all the options.

To promote your business, consider creating business accounts on social media, such as Twitter, Facebook, Instagram, etc. You should find out which networks your target audience uses most of all. Share interesting and useful content, reaching a larger audience. Use the experience of previous sellers who have achieved success thanks to visually-oriented platforms such as Instagram and Pinterest. Such platforms have many advantages.

First, your potential and existing clients see quality images of your products. Secondly, your customers can generate content with your products. As a result, a strong and wide community can develop around your brand, and then more people will consider your products as trustworthy and you as a reliable seller. Clients are more likely to buy from a well-known company than from an unknown shop.

When you open an online store, you should think about how you will expand it. You do not need to rent a huge factory for the production of goods. The main issue is that you need to think over a strategy for what to do if you have more orders and customers than you expected.

E-commerce essentials for conversion-oriented Shopify landing pages

Every store owner wants a huge traffic to it.

There are some landing page optimization best practices that will boost the conversion rates of your website.

Relate to your landing page as a pop-up shop or a stand for the physical market. A landing page is specifically created for paid traffic or as a marketing campaign. All e-commerce landing page best practices tell you to create value for your potential client in less than a second. To optimize these processes and bring great conversion rates to your Shopify landing page, you should pay attention to landing page best practices for 2018 and 2019.

1. Target audience

You need to identify and know all about your targeted audience. Sales pages that convert should be concentrated on the needs of the client. You should consider the client's desires and motivations when designing your landing page. For instance, the following templates are landing page examples representing user-centered designs. The Luxwear – Multipurpose Swimwear & Lingerie Shopify theme looks elegant and luxurious.

We can clearly see that such fashion landing pages are developed for a certain group of people. The other theme, Craft & Art looks simple and cozy and is an excellent DIY landing page. Imagine the client is looking for some product in the online shop. Put yourself in the place of your client and try to imagine their steps and how their perception is formed. For instance, look at this Hopsop – Travel Accessories Shopify theme, a travel landing page example.

Its design uses colors and visuals that display the freedom and excitement of traveling and will be the best choice for visitors who like traveling. When the design of an eCommerce landing page template speaks directly to a customer, it is more than likely that they will return to your shop. Prepare a customer profile, creating the data indicating their status, age, income, goals, desires, etc. To collect this information, you should be ready to gather the data from real clients.

2. Catchy headline

The next important thing is making a headline that names some advantages to the client. When a visitor comes to the landing page for the first time, initially they look at the heading and then decide whether it is interesting for them to proceed or not. Thus, the headline should convey some valuable advantages of the product to the customer. Subheadings should also be convincing.

3. Good content

The landing page is supposed to be simple. All information on it must be clear and comprehensible. It should provide enough information about the product, satisfy the needs of your targeted audience, be credible, and provide fast options for taking the next step. If you wonder what is a best practice for optimizing a landing page, you should definitely have good high-quality SEO-friendly content. You may also hesitate about whether you should use long or short content blocks for your landing page. There is one general rule. When you offer some inexpensive or free products, then the content should not be long, but if the product is expensive, then you should make sure you have a detailed, comprehensive description of the product. Preparing high-quality content for the website is always a ticket to success.

4. Call-to-action

The main focus of a landing page should be on the call-to-action approach. The CTA button is the one that offers your client the option to buy, subscribe, etc. For instance, you may provide some single offer, which will make your client focused on one single action. User's attention will not be distracted on other propositions, and thus it is more likely that they will make a purchase and leave contacts. There is a design tip that advises you to make the CTA of the color that will stand out in the background of the other colors. Look at this Persona Stylish Men Clothes Store template with the bright blue buttons that contrast the main mild, black, gray, and white colors.

The CTA should also describe the benefits the client will get after clicking on it. By doing this, you will make the offer more attractive to the potential buyer. For instance, you should abstain from 'click here' and instead use 'get a free sample' or 'get a 30% discount' and so on. Make the client want to push the button.

5. Winning design

The visual appearance of the landing page should be attractive. Most users are attracted by the style, elements, fonts, and colors of a landing page. When the website looks professional, it indicates that the quality of your product is high. Customers will trust your site if it is visually appealing. For instance, the design of Livestock Cosmetic Store looks professional, and clients visiting the landing page will think the products are of high quality.

6. Engaging masthead

What is also important is to make the masthead noticeable as visitors are impacted by striking animation or video headers. In general, visual content is essential, so make high-quality images or videos for the Shopify landing page.

7. Forms length

The length of the form that the client needs to fill in when taking action on the Shopify landing page should be short. People don't want to fill in a lot of fields with huge amounts of their contact and personal information. You should only ask for the necessary data and try to make this process a minimal and non-memorable experience.

8. Your contacts

It would be better if you add all possible shop contacts to a Shopify landing page, such as a telephone number, e-mail, physical address, and links to social media profiles. This will make you a more credible seller.

9. Guarantees

People like guarantees. In fact, they rarely appeal to the guarantees, but their presence makes the customer feel more confident in their choice. The kind of guarantees you can give to your clients depends on your product, starting from money-back to production guarantees.

10. Social presence

If your page has a social presence and many likes on social networks and in customer reviews, the visitor will think that your offer is valuable and the product is high quality.

11. Don't forget to test your landing page.

Alternatives to Shopify

There are certain alternative options for creating a landing page and launching an online shop. Here are the most popular ones.

Magento is a flexible platform. It may become a good choice for open-source online stores. It is owned by eBay. However, keep in mind that you will need minimal programming knowledge. You can use this platform for free, except for fees on certain services, personal functions, and hosting.

WooCommerce platform is a free plugin for WordPress. The system is not as abstruse as Magento, but still not as simple as Shopify (in terms of settings). Using the platform is possible on a free basis, but for more than the basic options, you will have to pay extra.

Opencart is a free platform that is most suitable for small and medium-sized businesses. It works based on the extension kernel, so if you need to increase functionality, use special settings. There is a large selection of extensions. Even though the platform is free, you will have to spend money on a domain name, hosting, and SSL certificate.

PrestaShop is somewhere between Magento and Shopify. In this case, the freemium business model is used, which can be downloaded at no cost. Creating a store takes just a few minutes at no additional cost. A number of stores operate on the PrestaShop base, but it's not as popular as Shopify. Also, you will have to pay for web hosting, a good template, and some features.

Concluding ideas

This was a summary of all the possible information you may require for creating a Shopify landing page. Now you have everything you need: best services, tools, tips, and examples to launch a successful landing page on Shopify.

Read Also

Managing the Profit of Shopify Online Store: Orders, Payments & Sales Channels

What You Need To Know About SEO for Your Shopify Store

Setting Shopify Online Store: Products and Design Details

Shopify Sitemap - a Key to Improve SEO, Traffic, and Sales


Writer and editor with 4 years experience in research writing and 5 years in professional editing. The areas of interest include psychology, online marketing, web design, game design, art, innovation, and scriptwriting.  Reach her on Facebook.

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