7 Tested Ways to Use Texting for Your Small Business

If you're up to speed with the latest business trends, you probably know that texting for business is the new black, and it's no wonder. Data shows that 82,1% of people open every single SMS they receive. And only 17% of consumers find text messages from businesses to be intrusive. So, there you go. These numbers should've made you start thinking about a texting campaign.

The guys from Text Magic have broken it down for you in their infographic below. As you can see, there are plenty of ways to leverage SMS for your business website. Let's take a closer look at some of them.

According to a study by SAP, 75% of the respondents claim that text messages improve the overall brand experience when communicating with companies. So, if the consumers say so, why neglect this opportunity? Sending a discount offer or a new product launch text would never hurt. In fact, it will boost your sales! Customers who receive an SMS convert at a 40% higher rate than those who don't get promotional texts.

Read More: 21 Easy Tips to Create a Powerful Presentation for Your Business [Free eBook]

Attracting new customers and increasing sales is good. But what about retaining existing clients? SMS is a good instrument to do that as well. Send your client an appointment reminder, a delivery notification, flight information, etc. These are small things that can add a great deal to how the customers perceive your company. With texting, you can make them feel like they are cared about.

That was an external look at how you can leverage texting. Now, let's think internal. How can SMS improve your communication with employees? So far, a text is the fastest way to inform an employee about a meeting rescheduling, an appointment cancellation, delivery pick-up details, etc. Apart from administrative enhancements, SMS is a great way to retain your employees. Send them seasonal greetings and happy birthday wishes, or acknowledge their work successes. These small things matter. They will make your staff a little happier about their workplace.

The above use cases are just the tip of the iceberg. There are much more. Now take a moment, and think how texting can boost your business.

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