Most people spend over 3 hours or more online every day using a lot of devices with different screen sizes that need near exclusive attention, where over a trillion pages and hundreds of millions of mobile applications are competing for our time.
Among the millions of available apps, for your app design to stand out, you need to provide users a fast experience when using your mobile app or website. In this article are some UI/UX design principles that a mobile app development company or app developers India need to adapt to create a better user interface and user experience for their app users. When users are satisfied with your web or app template, it increases the visit to your site and increases your download rate, this in return creates more revenue you. Here are some of the principles that need to be applied to make your website or app stand out among others.
Your Design Should Focus More on Experience
People do not always remember information, but they always remember how the information made them feel. Advertising agencies focus on selling ads to the hearts of people, so why shouldn’t app makers do so? The most important thing is not the information you provide, but how your users are emotionally affected by the information. This is the reason why UX design has become a very vital part of mobile app development. An app design should efficiently combine graphics, texts, layouts, and interactive components to make sure users get a better experience, not just some informational view. With all the quantity and complexity of information that is available, differentiation matters a lot. If you scan through the interfaces of apps today, they have more story, visual, and emotion to show why they are outstanding from their competitors.
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Most People Scan through Apps and Websites
Make your website or app scannable because most users do not read the content of an app or site the way they read other material. Users only get to read the read the content of the site or the app when they find it interesting after scanning through it. So, making the interface of your app or website scannable will help make your app much friendly for your users.
Users Always Want Clarity and Simplicity
It doesn’t take more than 30 seconds for visitors to figure out if they are interested in an app or not, the same thing applies to a website. So, the design of your app should be clear on what you want visitors to do. The “preferred actions” of interfaces should be as evident as possible. Users should not wonder how to do things on your app or site. Consider what you can do to your application or website that will make it easy for your users to use. For instance, a form can provide a default value that most users will choose instead of making a bunch of options available. Your app design should focus on the majority, and you should enable the discovery of extra functionality needed. A consistent design for your app or website is much more straightforward for users because it reuses behaviors, elements, aesthetic, and colors to minimize the need for users to rethink. Users are already conversant with most of the features used in apps, so following the same pattern will make your app clearer and more straightforward to users.
Know Where To Use Common Designs and Where to Be Creative with Design
Be careful with creating new user interface patterns that are patterns already known elsewhere. You don’t want your users to think too hard about where to find common elements. Users are already familiar with most interfaces, for instance, links should appear as links, buttons should appear as buttons, company names and logos appear at the top left, while login access appears at the top right of the screen. Getting too creative with simple patterns is not advisable. You can do something non-traditional, something with high standard, but that does not mean you should do something that is usable. Creativity and usability must be balanced. The placements of URLs, navigations, and button should focus first on usability before design aesthetic. Therefore, it is best to focus on your layouts first without design aesthetic. After you have gotten your layout right, you can then focus on getting creative.
Your Design Should Be Focused On Capturing the Attention of User Above the fold Rather Than Just Designing above the Fold.
First, you need to put in context your design for “above the fold.” The fold is dependent on the device, a fold for a large desktop can be three times larger than the fold of a laptop, the fold of a laptop can be two times the fold of a mobile device.
This means that while the content of the “above the fold” is essential, it is more vital to get the attention of users in your experience than putting everything above. Of course, what is above the fold is still critical in the hierarchy of your information because it is what users see first, but balancing the importance of clarity, simplicity, and experience puts the fold line in context. Putting every vital thing above the fold is simply a dated notion, but what is not dated is capturing the attention of users, so they will scroll down your app or site to see the rest of your content.
Scrolling Is Usually Faster Than Paging
Apps and websites of today are vertically long; much more extended than old sites (designers thought everything had to be above the fold). Take for instance, when Amazon was selling their Kindle, when the page was printed out, it was 18 pages long. While its services are unique, its practices as a leading commercial site are not the best practice for everyone. If you visit a modern company app or website, you will find very few pages of about 3 to 5 pages. Scrolling is better than paging because it takes less time to scroll than to click and wait for the next page to open. This means having a long page is better than having too many pages. People often say, “clicks are more expensive in usability,” but what this simply means is that click that needs pages to refresh are “expensive.” Users do not click as much as app developers India design for. In the end, what users want is the fastest and easiest route of doing what they need to do. To help them archive this, your web or app design should have more scrolling than clicking.
The truth is, users are fast in scanning an app or a site, but it takes about 7 seconds for the average website to refresh. What would you prefer? To click on three places that take a total of 21 seconds or to quickly scan a long homepage in about 10 seconds? Panning and flicking on tablet and mobile devices strengthen the scrolling frequency on pages.
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