Emoticons, affectionately referred to as emojis, rose to popularity in the mid-1990s. Based on symbols often seen in popular culture, such as logos, and Manga cartoons, early emoticons were mostly used in mobile messaging in Japan, until they were picked up by Apple and subsequently Android in the mid-2000s. Today, emojis are an integral part of contemporary culture.
With messaging apps replacing text with emojis, the cute smiley faces so often associated with teenagers texting one another are now changing the way we communicate with one another.
Emojis have provided marketers with a welcome opportunity to interact and connect with a new generation of consumers that expect more meaningful and creative engagement. For businesses, learning to work with emojis has been an essential part of adapting to changing market expectations, and learning how to use them correctly can greatly improve your marketing efforts in the long term.
Using Emojis to compliment your content, not define it, adds a personal touch to your content, which makes your brand more memorable and unique in the long run.
Not so long ago, emojis have gone from being seen as somewhat juvenile, to being considered a legitimate way to build consumer relationships. In a recent poll from Appboy showed that brands have increased their inclusion of emojis in marketing by 777% since the beginning of 2015. The survey highlighted that leveraged emotional content through the use of emojis did twice as well as rational content, while also allowing brands to gain a deeper understanding of their customer's needs:
To optimize customer feedback once you start using emojis, using data analysis can help you translate consumer interactions into usable information that can be used to improve your marketing efforts in the long run.
Whether your brand is releasing a new product, of celebrating a milestone, emojis can be used to galvanize consumer engagement.
When using emojis for the first time, it’s important that you don’t overdo it and be sure to choose your emojis based on the context of your marketing content. Using Emojis in a meaningful fashion is an effective way to boost brand awareness while creating more creative means of communicating with consumers.
Subscribe to our newsletter and access exclusive content and offers available only to MonsterPost subscribers.