Site speed, page speed, and page load time are three concepts that usually refer to the same thing. It doesn’t matter how you say it, but it matters how you do it. I am going to say it right from the start: site speed is important, and this article will answer some of the most common questions related to this concept. Let’s start with the basics:
Let’s start by trying to remember some of the web templates you’ve visited recently. Then, try to remember how fast they loaded and how many tabs you chose to close.
Now that we know what site speed is and why it is essential to have your pages load as fast as possible, let’s move on to the next big question.
How to increase the speed of a website?
Before acting, you need to know whether you need to do something or not. Maybe you site loads fast enough, and you don’t need to do anything. Or, maybe you need to optimize the website, and you want to know how slow/fast it loads to know to which extent you need to work on it. Whatever your case may be, it’s good to regularly evaluate your website and keep yourself up to date with its load speed.
There are many tools available for testing your speed. However, I recommend you to use Google’s Page Speed Insights. It will help you evaluate your website, and it will also give you some valuable advice on what you can do to improve its speed.
We live in a mobile era. People use their phones and tablets to browse the Internet, to get informed or to shop online. It’s only natural, therefore, to make your website as mobile friendly as possible.
To do it, you have three options. You should first make sure you have a responsive theme that is readable and good looking on a mobile device. Secondly, you can install the AMP plugin on your WordPress blog/website. Thirdly, you can design a dedicated app for your website, an option which is very popular among online shops.
If you want to check how mobile friendly is your website, you can use Google’s dedicated tool.
If you want to take this mobile friendliness one step further, however, you can learn more about the AMP Project and make your website a part of it.
Accelerated Mobile Pages provide you with a new, clean and fast environment that allows your readers to access your mobile web pages faster than ever, by stripping them off the unnecessary code and scripts. As I have already mentioned in the previous paragraph, there is a WordPress plugin that will help you set up you AMP pages. And, of course, if you want to learn more about the project, you can visit the official page.
Did you notice that almost all eCommerce websites have dedicated apps that allow you to shop safer and faster from them? This is another excellent way to increase the speed of your website. The dedicated mobile app gets read of the middleman, the browser, and delivers the content straight to the audience via a clean and user-friendly environment.
For example, imagine how a popular service like Uber, would have worked without a dedicated app. It would have been almost impossible to push notifications about surges and keep track of trip histories, pay statements, ratings and other valuable personal and public data from a web page; not to mention the maps, the payment system and, of course, the promotions.
Apps become even more important if you own an eCommerce website. Push up notifications may get you more sales than usual, the chance to advertise your promotions and of course, they serve as reminders to your clients that your store is up and running. And, of course, they provide your customers with a safe and speedy environment for online shopping.
Maybe you’ve already heard about Content Delivery Networks. However, just in case you did not, I will try to summarize the concept here. So, what does a CDN mean and how a CDN works?
Well, a content delivery network is a service that will allow you to reduce the time needed for your website to load via intelligent caching and cache control. A CDN provides you with high-speed storage and optimization tools that will ultimately help you optimize the performance of your web pages.
It will virtually reduce the distance between your server and the end user by storing cache versions of your web pages in multiple locations from all over the world. In other words, when a user accesses a US website from Japan, for instance, if the website is locally cached, it will load faster, as if it were locally hosted in Japan.
This is one of the first things you need to consider before launching a website. Yes, you need a good domain name, a business plan, a content plan and many other things related to your marketing strategy. However, they can all become pointless if you cannot reach your audience round the clock.
The website hosting is essential because it provides the backbone of your online business. What do you need to consider when choosing this kind of service?
Consider asking a professional about how many resources you need for a website and acquire your web hosting services according to their specifications.
Also, you can use website monitoring tools such as Happy Apps to monitor your website 24/7 and solve any incoming issues immediately, as they appear.
You will not be able to evaluate their response times before acquiring their services. However, if you want to be thorough in your research, try to read as many reviews as possible and of course, ask around about reliable web hosting services.
Regardless of the CMS, you are using to power your website; it’s important to make sure that you always keep it up to date and as clean as possible. While updates will in most of the cases be delivered to you automatically, when it comes to cleanliness, there are a few things you need to consider at this point.
We’ve learned with this article that site speed is one of the most important things you need to consider when you are setting up a website. This is an ongoing task because you will always need to keep track of how your website behaves and how fast it loads based on several facts that we’ve discussed in the previous paragraphs. I have also tried to present you with some valuable information on how to take care of your website and how to make it run fast in order to not lose your fans, clients, and readers.
Do you know other important things that should be considered regarding this issue?
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