Would you rather spend a fortune on attracting more web visitors, or use a cheap solution to convert more of your existing traffic?
You'll probably prefer the cheaper option. Scores of articles explain how to optimize your website for conversions. From the color of your buttons, website copy, and image use – all of these focus on the aesthetics of your website.
But what about the human touch? How can you personalise the website experience for each visitor? The answer is simple: Live Chat.
Traditionally used more for support than for sales – live chat actually does both! While simultaneously improving the customer experience, boosting e-commerce sales and decreasing service costs.
Now that sounds like a killer combination. But let’s look at some solid data to back that up.
Who wouldn’t want to see their sales figures increase?
In thiscase study by ProImpact7, Intuit, the company behind financial products QuickBooks and Mint, placed live chat widgets at different locations on their website. At the checkout process, live chat increased Intuit's average order value by 43%.
The conversion rate also increased by an impressive 190% on their lead generation landing page. And most importantly, their sales increased by a whopping 211% when live chat was integrated on their product comparison pages.
Want to reach out to your most engaged web visitors? Sam’s Furniture did just that, by combining analytics with live chat on their website.
Whenever visitors spent a considerable time on their website, and on certain pages, a live chat widget would appear.
Internet Retailer reports that through this approach, approximately $50K in sales revenue is generated through live chat for Sam’s Furniture each month.
What’s important to keep in mind here is the type of products they’re selling. With furniture and appliances being bulky and expensive, people naturally compare different models and take their time deciding what to buy.
According to Blue Soda Promo, a massive 60% of live chat sessions end in a sale. So how do they do it?
With a team of eight account managers and 1500 chat sessions a month, they monitor the pages visitors are engaged with and make sure all questions are answered before visitors proceed to checkout.
Through this approach, Blue Soda Promo’s average order value for their promotional products is $700.
The last thing you want is a potential user that abandons your website right before registering. They were about to register.
Which is why in a case study published by VWO, Web-based text messaging Ez Texting used an A/B test to measure the effect of a live widget on their registration page.
The result? Signups increased by 31% with the widget included on the page, where it was placed in the bottom right-hand corner.
Subscribe to our newsletter and access exclusive content and offers available only to MonsterPost subscribers.