When you are looking at the profit line of your business, and more importantly how to improve it – you need to look at not only what you are already doing, but also what steps you might make in the future. Areas like your website need to be pulled into sharper focus to make sure that they are working for your business rather than against it.
You will then have to dive into your sales and marketing strategies to see if spreading your net further or redefining your methods will gain you more customers. There is also the subject of your hiring procedure. By changing your mindset and opening up boundaries – you are likely to find that you can obtain the right talent to see your business soar to new levels.
For a lot of businesses, the website is there because they are told (quite rightly) that they need to have one. However, if you want your business to be more profitable, you should realize that your website is the business’s shop window. It is often the first point of call – if not the only one – for both potential and existing customers, and it should therefore look its best, reflect your business and the products or services that you offer, and be exceptionally easy to navigate and understand.
In addition, you should make sure that every single visitor knows what to do next when they visit your site. Provide them with a call to action and lead them to make a purchase or place an order, preferably providing hints and tips on how to use your products and appropriate upsells sales along the way.
Of course, having the perfect website is still not going to bring you any extra orders or money unless you have the correct tools to move your target market to find it. This is where the specialist art of SEO comes into play. Although SEO is relatively simple to understand, it is far more difficult and complex to put into action – especially if you want to see the kind of results that match your efforts.
SEO is not just about what you see on the page, but also how search engines like Google can read your website correctly. A good SEO team will also ensure the correct density of your keywords on your website as well as focus on your niche to ensure the correct long-tailed keywords are used.
Using SEO is an important box to tick in your marketing strategies, but it doesn’t stop there. There are other areas where you can take your marketing strategies up a notch, to boost sales and gain extra profit. These include old-school methods like local and national radio broadcasts and leaflets, as well as placing advertisements in local and regional newspapers and magazines both of which nowadays have online copies as well as paper copies in distribution.
There are, of course, other forms of subtle marketing and advertising strategies that could have more of a long-term goal, such as vehicle wraps for your business vehicles or company cars, which include your business name, contact details as well as a brief summary of your products or services.
You should also make sure that your business has a strong presence on social media platforms to introduce all that you do, and set your business up as the ‘go to’ place for expert information and superior products and services.
It can sometimes be costly or difficult to attract the right level of experienced candidates when hiring from your local area. If you look to attract those from other areas with the hope that they will relocate, it could be even more costly due to employee expectations. However, nowadays, thanks to a shift in popular working conditions, there is the possibility of attracting the correct candidates and paying them the wage which you have in mind.
If you offer remote working it will widen your candidate pool worldwide and means that you will be able to select those experts with the correct educational background as well as experience.
However, there are additional things to think about when hiring remote workers for your teams. For instance, how will you communicate? You are likely to find that you have to put certain measures in place to ensure everyone is kept in the loop and your employees, no matter where they are working, are feeling well supported rather than abandoned.
Another area that must be acted on is that of security. With employees working here, there and everywhere but still needing access to your business intranet system to access information and data they require, you will need to provide them (as well as your business and your customers) with a good level of security.
With so many remote workers not just working from their homes, but taking to working in coffee shops, restaurants, and even out in the open in public areas, you will need to think seriously about your cybersecurity. This is because it is far easier for cybercriminals to hack into your databases from public Wi-Fi than it is from a closed, protected source. Most cybersecurity will only go so far before a level of trust is assumed. Although this is better than nothing, it does still the companies open to cyber-attacks, it is, therefore, much more advisable to take the stance of Zero Trust Security to protect your business to a much deeper level.
You may feel that you would rather concentrate on outsourcing work to companies or freelancers rather than hiring remote workers. This could be far cheaper over the short term – especially if you are looking at those individuals that are highly qualified, experienced, and require a high wage. This is because you will be purely paying them for the job or project that they will be working on and not a salary. You might also find that those outsourcing companies and individuals get the work completed quicker and to a higher standard than those you employ because they are being paid for the job and not by the hour.
You are likely to have been provided with a quote for the work to be carried out, so regardless of the amount of time it takes, that is what you pay unless unforeseen problems arise. This means that the sooner the work can be completed, the sooner the next contract can be started (and the more money they earn). They are likely to do a good job for you because they will want you to either hire their services again or recommend them to others to gain more work. They could form part of your ‘irregulars’ that help you with project after project.
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