PrestaShop Store Marketing: Your Free Guide to the World of E-commerce Marketing
- Introduction
- Chapter 1. Google Analytics
- Chapter 2. SEO Basics
- Chapter 3. SMM
- Chapter 4. Marketing Campaign
- Who will benefit from this internet marketing e-book?
- How do I get this digital marketing e-book?
- Final Thoughts
Is your online store built on a PrestaShop theme? Do you need to figure out how to make your e-commerce website more profitable? Then you definitely don’t want to miss this PrestaShop Store Marketing e-book. So what exactly is this book? Let’s figure it out.
PrestaShop Store Marketing is an internet marketing e-book which holds all the existing e-commerce marketing solutions as well as tips and tricks for your online shop. The book consists of six chapters, which are:
- Introduction
- Google Analytics
- SEO Basics
- SMM
- Marketing Campaign
- Conclusion
Let’s take a closer look at all these chapters.
Introduction
At the very beginning, we meet Perry the Puffin, who wants to open his very first online store. So together with our new friend, Perry, we start the journey to the world of e-commerce marketing.
Chapter 1. Google Analytics
In this very chapter, we learn about the importance of the marketing analysis for building your digital marketing strategy. With our new friend Perry, we discover the marketing analysis tool Google Analytics and figure out how to work with it.
Chapter 2. SEO Basics
Once we find out everything about Google Analytics, it’s the time for us to learn about SEO basics. Together with Perry, we dive into SEO. In this yet unexplored world we study how to make your e-commerce business noticeable and have more customers by means of PrestaShop SEO optimization methods. We also learn such SEO optimization tips and tricks as:
- Using one domain
- Adding key words to your URL
- Avoiding duplication
- Using sitemap
- Website speed
Also, Perry finds out how a simple blog can boost your e-commerce website as well as some online blogging tactics like:
- Direct mail
- Guest blogging
- QR code
- Events
- Blog marketing
Chapter 3. SMM
Well, it looks like we are done with SEO basics, so it’s high time to proceed to SMM. In this chapter, together with our little friend Perry the Puffin, we realize how important it is to promote your online shop on social media. Since millions of people use it every single day, it is perhaps the best platform for online advertising. We learn about major social networks for digital advertising such as:
In this chapter we find out about many useful tools for advertising on social media. Among these tools are:
- Bitly
- SocialFlow
- Sprout Social
- Social Oomph
- Buffer
- HootSuite
Chapter 4. Marketing Campaign
In this chapter, we finally get to learn what a marketing campaign actually is. Together with Perry, we define Google AdWords as an advertising system that uses key words in searches. Also, we learn which particular key words we have to use and how to create powerful key words, which will lead your target audience to your e-commerce website.
Who will benefit from this internet marketing e-book?
Well, if you still think that this digital marketing book is not for you, let us check out those groups of people who will definitely benefit from reading PrestaShop Store Marketing. So among the people who might find this e-commerce marketing guide useful are:
- E-commerce business owners who want to boost their online stores’ popularity
- Startup founders who need to launch an SEO-friendly e-commerce website
- People who are interested in digital marketing and advertising
- Bloggers who specialize in online marketing and advertising
As you can see, PrestaShop Store Marketing: Beginner’s Guide is a rather useful option for businessmen/women as well as startup founders who want to make their online business truly successful and profitable.
At the same time, this digital marketing for dummies PDF book is pretty fun to read, which makes it interesting for bloggers and common people who are interested in digital marketing and advertising. Besides, owing to the simple and creative narration, this book might be a pretty cool way to teach your kids about online marketing. So PrestaShop Store Marketing: Beginner’s Guide is truly multipurpose.
How do I get this digital marketing e-book?
If you are interested in getting PrestaShop Store Marketing (and you probably are), you can easily download it for free here.
After subscribing to Monster Post and confirming your e-mail you will instantly get a link to download a PDF file of the book. Note that the e-mail might be automatically sent to your Promotions or Spam folder, so if you did not get your e-mail, check these two folders.
Final Thoughts
PrestaShop Store Marketing: Beginner’s Guide is indeed a great opportunity to learn about e-commerce business, social media marketing and advertising, as well as digital marketing strategies in a rather fun way. This rather cute story about Perry the Puffin will help you to easily understand the world of online marketing and launch a truly successful online store. This digital marketing book is completely free, so there is no reason against getting and reading it at least just for fun.
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