How to Boost Your Online Store Business
The global retail eCommerce market is expected to top $2.3 trillion this year. As the competition goes on overdrive, many online stores that wish to improve their sales spend a lot on getting new customers. However, it can be counterproductive to do this as you many end up increasing expenses and reducing profit. This article provides you with several effective tips to boost your online store’s sales and profits.
Make Good Use of Your Email Receipts
Online stores send email receipts to inform buyers. You can go further and add value propositions in them to engage customers and make them return to your site. Include recommendations for relevant products in these messages as a Harris Poll survey indicates that 80% of buyers like email receipts that recommend products and items based on their previous purchases. This strategy can help you to up-sell and cross-sell your products.
Research shows that repeat customers spend double the amount in online stores compared to new customers. Therefore, you can include discount codes in the email to motivate customers to buy more. Plus, you can ask consumers for their feedback to learn about their buying experience as well as any pain points they might have faced on your business site.
Send Out ‘Wishlist Items on Sale’ Messages
Many online shoppers add items to their wishlist to buy later. And, who doesn’t love discounts? Therefore, inform buyers when the products they are interested in are up for sale. You can also email them when their preferred products are about to run out of stock so that they can buy them as soon as possible.
Highlight Special Deals
Many online stores are busy at peak hours which means shoppers may miss out on deals. To avoid this, you can keep the focus on your special offers and deals by using popups for promotion. Make sure the popup has an attractive color that makes it stand out. You can also utilize an info bar and side bars that show targeted deals to visitors based on their browsing behavior. Another useful strategy is geotargeting for specific countries to notify international buyers about the shipping policy for their particular nation. The idea is to make smart use of your website real estate to communicate your deals clearly. To ensure you are positioning the offers attractively to capture visitors’ attention, A/B test the tactic to boost its effectiveness.
Tackle the Issue of Cart Abandonment
Cart abandonment is an important issue that causes severe losses for any online store. Therefore, it is essential to nurture these abandoners and convert them into buyers. You can do this by sending out cart recovery remarketing emails. But don’t make the mistake of sending merely one email about the abandoned cart. Stats reveal that sending three retargeting emails is much more effective than sending just one message. Your goal should be to boost your conversion rate by adopting an effective cart recovery messaging strategy.
Use Product Videos
Research shows that using a product video to showcase its features and benefits is a successful marketing strategy. Viewers who watch a product video are 64-85% more inclined to buy it. However, it can be almost impossible to prepare a good promotional video for all your products. Therefore, you should focus on creating and displaying videos for your most expensive, top-selling, and high-margin products.
Utilize Up-Selling and Cross-Selling Strategies
Up-selling and cross-selling can help you to increase sales easily. But you need to be smart about using these tactics. For instance, up-selling may not be productive for frequent customers who only buy discounted items. You may be better off down-selling to them. Similarly, don’t up-sell to buyers on the checkout page, rather show them similar items that can add value to their selected purchase.
Ensure Your Site is Mobile Optimized
Smartphones have overtaken desktops as the preferred device for online browsing and shopping. Therefore, it has become essential for online stores to be mobile optimized. Make you provide effortless navigation and a delightful user experience to mobile shoppers. They should be easily able to find and buy what they want on your site. Page loading should be fast and you should ask for only the minimum required information for the purchase or for marketing later. Allow prospects to access their carts at a later time even on a different device. Mobile visitors may not buy immediately, so you need it make simple for these consumers to do it later.
Engage Your Customers on Social Media
Respond to customer feedback and comments on popular social networks to show that your company cares about them. This can enhance your brand image and convert prospects into loyal customers. You can use the feedback to improve your product and service quality. Plus, happy customers can well become your brand evangelists and provide you word-of-mouth publicity by bragging about their delightful shopping experience to their friends and contacts.
Conclusion
We hope the useful tips provide in this article prove effective for your online business. You don’t need to spend a big amount on advertising. Simply get the small things rights to make a difference to your bottom line.
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I specialize in social media marketing and especially on Instagram. There are lots of tips, tricks and hacks I can share about growing your audience and making the account more popular. Read me also on Quoracreative.
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