The Perks of Online Logo Design

Logo design has been around for quite some time! The most common way to design your logo is by contacting a freelance graphic designer or a web agency. This client-to-service-provider process used to be the only way to get the job done. Nowadays, however, online logo designers are appearing all over the web and are changing the logo design landscape. Traditional logo design is seen as slow and expensive; thus, the do-it-yourself method is becoming more and more appealing to entrepreneurs around the world because of all of its advantages.

These days, company owners prefer to be able to control everything they decide to do with their businesses… and this starts with the logo design, the foundation of any corporate identity. Not only is online logo design quick, efficient, and reliable, it also gives you full control over the design process, allowing you to create a logo that embodies your company even better because it comes from you! You may think that you don’t have the skill set needed to design a logo, but that’s just where online logo makers will surprise you.

Logo makers use basic logo design know-hows and intuitive online design tools to ease the design process and make everything simpler for you. With their quick and easy online tools and user-friendly features, it’s not surprising that more and more people choose this new alternative.

Here are the perks of using an online logo design site:

Full Control Over Your Design

By using an online logo design site, you have full control over what you design. You may think that you don’t have the courage to embark on such an adventure, but confining your logo design to a 3rd party is a bit like playing Russian roulette - it’s always tricky finding the right person and there is always a chance that your logo will not meet your requirements. With online logo designing, there are no obligations and no strings attached anyways you can start with a logo template.

Designing a logo is free and you can make as many versions as you want. If you don’t like what you see, you can always change sites and see if you can find something better elsewhere. The big difference with an external design source is that once you’ve committed, you can’t go back because freelance designers or agencies will usually ask you for an upfront payment, and if you’re unhappy with the results, you’re always going to lose a little money.

Logo Design

Easy to Use Online Tools

Good online logo design sites will offer you a range of intuitive design tools and the best part is that they do not require any software skills to use these type of systems. Most logo makers will provide you with a step-by-step design process broken down into three or four stages.

Here’s how it usually works:

  1. Gathering information: You’ll have to provide basic company information like your company name, slogan (if you have one), the industry that you’re in, and maybe some keywords to describe what you are looking for in a logo.
  2. Logo template selection: You’ll be able to choose from a wide range of ready-to-use logo templates with your company name, slogan, and icon. This also provides you with a preview of what your logo will look like.
  3. Logo customization: If you find something that interests you, you can customize your logo. This is where it gets really cool because, with the user-friendly online tools provided, you can adjust the colors, shapes, size, and layout of your logo yourself!
Logo Design


Saving Time and Money

Most startups don’t have unlimited funds to allocate to branding and need to get things moving fast. And generally, if you contact a freelance designer or an agency, by the time you’ve shot out a few emails and exchanged about designing a logo, you’ve already spent 2-3 days. The fact is that contacting a 3rd party to design a logo is very time consuming and you can spend weeks exchanging and revising logo versions (if your interlocutor replies promptly). The advantage of online logo design is that it is fast!

Very fast:

  • On average, it will take you less than 15 minutes to design a decent logo (depending on your requirements) and files are delivered immediately
  • You stay in control of your logo, (no going back and forth with countless hours of emailing)
  • Moneywise, an online logo can range anywhere between $20 to $80 dollars (depending on the site) yet go through a freelance designer or a design agency can cost between $300 to $1000+ which makes a big difference


Not only is online logo design cheap and easy, it’s also very convenient. In a world where time and money count, being able to make quick adjustments to your logo is crucial. Most online logo design services include unlimited modifications which mean that you can adjust, tweak, and add things to your logo at any given time. The great part is that you can download the modified logo instantly from your user account.

Another convenient aspect with online logo makers is that most of them provide online stationery product design tools - this makes it a one-stop solution for all your company needs! Good logo makers will provide you with an online design tool which will automatically re-use your information and branding colors from your logo on your products. You can then make amendments to the products like you would with the logos and save them on your user account and print them.


In conclusion, online logo design has come a long way within the past decade. Technology is changing and new and interesting possibilities are available. The internet is evolving and HTML5 has made online logo design possible! Many quality sites have emerged providing great online design services and reliable tools. As a small business entrepreneur, time and money are important, and online logo design is a great alternative that has helped business entrepreneurs across the world to start their company at minimal risk. Try designing a logo online yourself and see what everybody’s talking about today!


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Damien Peillon

Damien is a talented designer who works in logogenie and creates fabulous logos. Besides that, he shares his experience in logo design with anyone who would like to read.

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