Establishing an online store may sometimes cost an arm and a leg. But what if we say that you can get it at almost no cost? With two outstanding open-source platforms, it gets real. WordPress and Magento options are available for free and allow even a small shop to manage the store, consumers, and orders using eCommerce CMS. You’ll only have to pay for a domain name, hosting services, and additional plugins and extensions needed for setting up a full-fledged eCommerce website.
In this copy, we plan to consider the WordPress vs. Magento question and help you make the final decision if you’re still hesitant. But, before jumping to a side-by-side comparison between these two platforms, let us begin with their definition, core features, pros, and cons.
Magento is an open-source, full-fledged eCommerce platform. It has been created to provide online businessmen with the versatile shopping cart system along with the ability to manage the appearance, content, and functionality of their online store. Inside the pack, one can find marketing, SEO, and catalog-management tools.
Magento eCommerce boasts an extensive and helpful community, hence it becomes suitable for non-developers as well. Although, it is better to have at least minimal technical knowledge to successfully set up Magento online stores with all the needed functions and tools.
WordPress is a free open-source content management system. At last count, WordPress powers over one-third of the web or 34% of all websites on the internet. Some of the largest world-known entities using WordPress include:
Because WordPress is licensed under GPLv2, anyone can use it for building a website for free and customize it without even knowing the programming aspects. That being said, WordPress becomes accessible for non-techies as well.
Developed primarily as a tool for blogging it is now dominant in other spheres like business, corporate, and even eCommerce. While being compatible with the most popular WooCommerce shop plugins, WordPress lets its users create an online store right in their existing websites based on WP.
After considering the most important details about WordPress and Magento, it’s high time to proceed with a side-by-side comparison in terms of security, SEO, blogging and eCommerce functionality, and extensions.
When it comes to setting up an online store, the significance of security cannot be underestimated. While working with customers, you have to ensure protections for their personal information as well as payment details.
Because Magento is a dedicated eCommerce platform and doesn’t have many additional extensions, it takes the leading position in terms of security. Although WordPress ensures data protection of its users, the security weak point is connected with plugins and themes the user has to leverage for establishing an eCommerce project. Another question is how well one can manage server security when choosing a self-hosted system.
Robust security is one more reason why you’d better come with a managed hosting solution, so one point goes to the Magento eCommerce platform.
As far as these platforms coming with reasonable SEO features, they both still need some further improvements.
For WordPress, it is important to opt for a theme built with the latest web design technologies and clean code. Installing an extra plugin like Yoast SEO will help to manage custom page titles and meta descriptions. Because Magento is not developed with content marketing in mind, one may need to take extra efforts to make the site visible to search engines.
In terms of SEO, WP is more intuitive when it comes to building textual content, so another point goes to WordPress.
Once again, Magento is an eCommerce platform and is not intended for blogging, whereas WordPress has its origin as a blog creating system. Nevertheless, there are a few custom extensions for Magento that allow integrating a blog into a web store. WordPress, in turn, sometimes has a blog included by default. In any other case, the user will also have to leverage a third-party plugin to embed blog functionality to the eCommerce site.
One point goes to each platform.
Magento is an excellent full-fledged eCommerce solution. Its outstanding scalability makes it perfect for existing companies developing an eCommerce project. Apart from that, Magento ensures handy catalog management, an intelligent reporting system, and convenient pricing policies to set for the online shop.
To build an eCommerce site on WordPress, one should install the WooCommerce plugin and proceed with further customization. Even though it is an extension, it is still found to be easier to use compared to Magento which makes it perfect for a novice jumping into eCommerce. Speaking of the other benefits, WooCommerce allows for selling a wide range of goods including digital products, provides tools for a marketing campaign, and instruments for analytics. However, users may find that WooCommerce still lacks many Magento features.
Only for the reason that Magento is a solid eCommerce platform, we’ve decided to give it this point.
Both platforms can boast an array of extensions. However, Magento extensions mostly focus on eCommerce which makes it less flexible in comparison with WordPress. The latter platform, on the other hand, provides a huge number of extensions which allows building websites of all kinds from a simple personal blog to a powerful eCommerce site.
For better flexibility, the last point goes to WordPress.
|Security||Magento is a dedicated eCommerce platform with robust security. It comes already set with everything needed for selling products online, so the user doesn’t have to take a risk with optional extensions.||Because WordPress is one of the most popular platforms on the market, it often becomes a target of black hat hackers. Aside from that, third-party eCommerce plugins could be carrying malicious code, so it’s mandatory to get them from reliable developers only.|
|SEO||If built well and properly maintained, Magento sites are visible to search engines.||Same applied to WordPress sites. It is significant to properly care for SEO.|
|Blog Functionality||There are a few blog extensions for blog integration in Magento.||WordPress may come with a blog option by default or needs the corresponding extensions.|
|eCommerce Solutions||Magento is a dedicated eCommerce platform meant to help you create a web store to sell thousands of products with ease.||WordPress started as a blogging platform which now is flexible enough to support eCommerce. With the optional WooCommerce plugin, the user can establish a web store to publish content online alongside the sale of dozens of products.|
|Extensions||Allows purchasing the extensions on the marketplace for an additional fee and adding extra features to Magento plan.||Offers a great number of free and paid solutions from search tools to payment and shipping improvements.|
As you might have noticed, both platforms scored the same number of points which in the end means only that there is no better or worse option. It all depends on the user’s goals and challenges raised while building an eCommerce website. Magento may be suitable for more advanced users, whereas WordPress is perfect for both beginners and experts. Nevertheless, before opting for a platform to go with, make sure to decide what you want to get out of it in the end.
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