To keep your business afloat, you need a good amount of inbound leads coming in through your website. Leads are people who have a dedicated interest in your brand or its products, while inbound leads have an interest but come to you. This is based on the content you put out and how you present your brand.
If your business goals include increasing your inbound leads, there are tons of steps you can take to reach that objective. Here are more than 10 ways to boost your inbound leads so you see a spike in sales.
It’s essential that everything about your brand stays the same across the board. If not, users won’t recognize your business or associate what they see with your brand. You want your audience to recognize you when they see different components of your brand, including color palette, typography, logo, design, and tone. Regardless of what your brand image is, the key is to have visitors recognize your business from afar.
Apple is known for its minimalistic look, and the apple is something you can’t mistake for any other brand:
If you’re going to attract organic inbound leads, you need content that pulls your audience in and keeps them engaged. Who wants to read a boring, non-informative blog post that doesn’t have a clear purpose? No one, that’s who. When brainstorming topic ideas, always keep your target audience in mind. Think of what they’d like to know more about and how you can provide them with solutions. Ask them on social media or through email what they want and they’ll be glad to tell you.
Is your goal to publish two blog posts a week? Then stick to it. The more content you post, the better outcome you’ll receive. People love content they can rely on, and if you deliver less than you originally promised, they’ll be disappointed and look to another source that publishes more frequently. It makes your business look bad if it doesn’t honor its word, so make sure you post as regularly as you promise.
It’s no secret that images and video boost conversions for your business. Social Media Examiner’s 2018 Industry Report found that 80 percent of marketers use visual content in their social media marketing. Most marketers are taking advantage of spicing up their blogs by making images and videos the primary angle in their content marketing. Readers like it because it breaks up walls of monotonous text and gives them something interesting to look at or watch. If you’re going to improve your lead generation, it’s best to utilize visual components that will make your blog posts stand out.[tweet_box]If you’re going to improve your lead generation, it’s best to utilize visual components/ #Inbound #Leads #Skyrocket #sales [/tweet_box]
Just have a look at some examples:
More of a technical tactic, your on-page SEO is essential if you’re going to attract inbound leads because it’ll determine how you rank in search engines. If you aren’t ranked high, the odds of your target market seeing your content are pretty slim. You want to optimize your SEO so well that Google crawls its content and sees organized value.
Wikipedia’s Super Mario World page is a good example of a webpage that’s fully optimized for on-page SEO as it includes all of the above components:
The easier you make it for users to sign up for your offer, the sooner you’ll have more inbound leads. If you’re simply trying to collect emails or offer users a lead magnet, there’s no need to ask them to fill out 12 different form fields with their information. Simplify your forms to make the process of capturing those emails as simple as possible. The easier you make it for people to take action, the more action you’ll see. Leave no more than five fields for your audience to fill out for the best results.
You can take this one step further by using a branded link shortener to create short, trackable links for sharing on social media and in email marketing campaigns and get detailed analytics on who’s clicking on your links. This will help you track the performance of specific posts and campaigns in order to optimize them to boost your click-through and conversion rates
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