Mastering Shopify Online Store Functionality: Advanced Level

This is the sixth lesson of our Shopify Online Store Creation from the Ground Up course. If you want to get the full educational plan – follow the link and subscribe to the course.

1. Analytics
2. SEO
3. Additions
4. Facebook and eBay
5. Lookbook
6. Wrapping Up

Almost every beginner would like to become a master sometimes. Becoming an expert in something could take hours, days, months, or even years, depending on what subject you are mastering. Shopify online store is your tool, similar to a doctor’s scalpel or an electrician’s screwdriver. If you want to constantly evolve and make your business more and more profitable every day, you need to know your tool perfectly.

This means that after building your store’s design, adding the products, and defining the ways you will be paid for your items—you don’t have to stop. There will still be lots of work to do and lots of features to master. Let me show you some of them, so you know where to move next.

Analytics

Shopify was created to make the online business maintenance simpler. That’s why you don’t need to seek an additional analytical system, your Shopify online store has it already built-in. It is right in the dashboard if you want to see it—open the Analytics tab. In the first submenu option, “Dashboards”, you will see lots of graphs showing your sales and customers' behavior on the website. Analyzing that data could help you to understand what people need and why they are coming to your Shopify online store. Besides that, Shopify analytical system could create reports that are useful both for you and for the presentations to partners. From that tool you even can monitor the situation live—that is what the last tab, “Live View” is responsible for.

If you would like to learn how to analyze the data, you can collect via the Shopify analytics system—go check this detailed Beginner's Guide to Analyzing Shopify Reports and Analytics.

SEO

It is quite obvious from the title, that Search Engine Optimization is a method that makes your website more visible for search engines like Google or Bing. Why should you make your Shopify online store more visible? Well, if your shop is visible for the search engines—it is shown higher in the search result lists. The higher your website is in the rate, the more likely it will be seen by the user and visited. More visitors equals more customers, and more customers equal bigger income. So, the more visible you make your store, the more profit you will receive from it. That is an advantage you definitely will pay attention to, won’t you?

SEO improvement is not a single action but a big set of things you should have to perform. For some part of the actions, you can use automation and apply specialized apps. Other stuff you will have to do manually; otherwise, you will have to hire a specialist to help you. If you would like to understand how to improve the SEO of your shop, follow the link and read our What You Need To Know About SEO for Your Shopify Store tutorial.

Additions

Shopify has lots of useful built-in tools, but this feature might still be not enough for the user. That’s why Shopify allows different additional apps and instruments that you can download and add to your store. Many developer teams create different stuff for Shopify online stores, as well as tutorials and instructions about its usage. There are several platforms that gather and share information about Shopify. Specialized apps and themes expand the available possibilities of users.

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We gathered tutorials, both text and video, useful apps, and best themes description into one article called Shopify Tools. Go through it to find the additions that will help you to make your store better and more efficient.

Facebook and eBay

Several sales channels help you to expand the audience and attract more people to your store. By now, purchasing different items on Facebook has become quite popular, and the giant eBay is one of the top sites where people buy stuff. If you sell your products or services via a special Facebook page and eBay account, you will get much more profit from your business. I guess it is more than enough for you to become interested, but if you would like to take a look at the full list of advantages, as well as the details of account creation and sales channel adding, check out the Shopify Facebook Store and Shopify and eBay tutorials.

Lookbook

It is almost certain you’ve seen them on the fashion store websites. A big and breathtakingly cool photo of models in fancy clothes and little “+” bubbles near every piece of costume. When you hover the pointer to that bubble, it opens and shows you the product page. The customers who were impressed by the photos get an opportunity to order the shown clothes quickly and without seeking through the shop. It is a little trick that could sufficiently improve your Shopify online store’s user experience and leave a nice impression of the website.

In How to Create a Lookbook With Shopify article we describe the whole creation process step by step. Follow the link and that tutorial will lead your way to a cool lookbook on your store’s homepage.

Wrapping Up

As most CMS do, Shopify constantly evolves and becomes better. The Developers team adds new tools and features to stay up-to-day and this means that mastering Shopify could be an endless process. Learning and becoming better is a never-ending process. So, continue developing your knowledge, make your Shopify online store more attractive and profitable, and be efficient. I only hope this article helped you a little. Good luck!

This article is a part of Shopify Online Store Creation from the Ground Up course by TemplateMonster.

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